PPT-Brocade fastiron ws SALES Promotion

BRC0029 2013 Brocade Communications Systems Inc CONFIDENTIAL Company Proprietary Information 1 2013 Brocade Communications Systems Inc CONFIDENTIAL Company Proprietary Information. Mark S. . Detrick. BCFP. , BCAF, . BCNE, CISSP. , CCIE. Global Solutions Architect. Portland, OR. +1 (503) . 645-2488. July 2012. Legal Disclaimer. All or some of the products detailed in this presentation may still be under development and certain specifications, including but not limited to, release dates, prices, and product features, may change. The products may not function as intended and a production version of the products may never be released. Even if a production version is released, it may be materially different from the pre-release version discussed in this presentation. . Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. This module covers the concepts of baseline sales, incremental sales, promotional lift, . return . on . marketing . i. nvestment . (ROMI), . coupon . redemption . and pass-through . percentages on promotions.. The Brocade WHAT’S THE QUESTION?. Software Defined Networking. Dan . DeBacker (ddebacke@brocade.com). Principal Systems Engineer. September 2015. Level Setting. © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. . Software Networking Definitions. Chapter Objectives. After reading this chapter you should be able to:. Understand the role of premiums, the types of premiums, and the developments in premium practice.. Recognize the role of price-off promotions and bonus packages.. Openlab. Technical Workshop 2016. Adam Krajewski. IT-CS-CE. 08/12/2016. Agenda. Project recap. Brocade Flow Optimizer software. Project goals. CERN contributions to BFO software. SDN-enabled IDS at CERN. Detrick. BCFP. , BCAF, . BCNE, CISSP. , CCIE. Global Solutions Architect. Portland, OR. 1 (503) . 645-2488. July 2012. Legal Disclaimer. All or some of the products detailed in this presentation may still be under development and certain specifications, including but not limited to, release dates, prices, and product features, may change. The products may not function as intended and a production version of the products may never be released. Even if a production version is released, it may be materially different from the pre-release version discussed in this presentation. . dstolpe. @ brocade.com. OpenStack Solutions for Open Cloud Platform. 11/4/2013. © 2012 Brocade Communications Systems, Inc. Discussed under NDA. 2. BROCADE ZERO-TOUCH . SCALE-OUT . INFRASTRUCTURE. Brocade Extensions. vRouter . OpenStack Summit Hong Kong. 2. Building Open Clouds with Brocade and OpenStack. SAN . market share . worldwide. 200,000 . FIRST TO MARKET. 1,400. . Ethernet . fabric customers. 90%. . #. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. Purpose of Promotion. The purpose of promotion is to . tell customers about a company’s goods, services, images, or ideas and persuade them to buy or to form an opinion. . A company may have an outstanding product which is priced just right for the market, but if customers don’t know about the product, no sales will be made. . : MARKETINGMANAGEMENT. SUBJECT CODE. : 16CCBB3. DEPARTMENT. : BBA. Author. : Mrs. R.Anitha . INTRODUCTION. Promotion is about communicating with customers in order to inform and persuade by changing people's attitudes, via a multitude of online and offline channels. Attitudes are made up of values and beliefs that influence the way people think and feel..