PPT-Brocade fastiron ws SALES Promotion

BRC0029 2013 Brocade Communications Systems Inc CONFIDENTIAL Company Proprietary Information 1 2013 Brocade Communications Systems Inc CONFIDENTIAL Company Proprietary Information. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. This module covers the concepts of baseline sales, incremental sales, promotional lift, . return . on . marketing . i. nvestment . (ROMI), . coupon . redemption . and pass-through . percentages on promotions.. Promotion – Chapter 17. 1. Some companies build good will by advocating for community issues.. True. False . 2. The format of a company’s news release can change with every announcement released.. Chapter Objectives. After reading this chapter you should be able to:. Understand the role of premiums, the types of premiums, and the developments in premium practice.. Recognize the role of price-off promotions and bonus packages.. and other out of home tools.. Professor Close and Professor . Dudo. Promotions. Internet. TV. Transit. Radio. Branded entertainment. Billboards. Magazines. Directories. SALES PROMOTION. Increasing the value of a product by offering an extra incentive to purchase the product. How have you been persuaded to buy products?. or informed to buy new products?. Many promotions create customer excitement and/or increase sales!. Sales Promotions. Incentives that encourage customers to buy products or services. dstolpe. @ brocade.com. OpenStack Solutions for Open Cloud Platform. 11/4/2013. © 2012 Brocade Communications Systems, Inc. Discussed under NDA. 2. BROCADE ZERO-TOUCH . SCALE-OUT . INFRASTRUCTURE. Brocade Extensions. vRouter . OpenStack Summit Hong Kong. 2. Building Open Clouds with Brocade and OpenStack. SAN . market share . worldwide. 200,000 . FIRST TO MARKET. 1,400. . Ethernet . fabric customers. 90%. . #. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. on future sales. : . A case study on . Amazon . Appstore. Harshal. . A. . Chaudhari. , . John. W.. . Byers. Platform Strategy Research Symposium 2017. Boston University Computer Science. Headlines of previous weeks. Promotion-. any form of communication a business . uses . to inform, persuade, or remind people about its . products. Promotional Mix-. a combination of the different types of promotion. A business decides on the . Copyright . © . 2010 by Sports Career Consulting, LLC. Ticket Promotion & Sales. UNIT 9 OBJECTIVES. Understand the importance of ticket sales to the sports and entertainment industry . 2)Identify factors that influence a fan’s decision to purchase tickets . Factors influencing distribution channels . Customers characteristics. Product characteristics. Company profile. Competitors Distribution Strategy. Area Coverage. Middleman . characteristics. Economic Conditions.