PPT-Consumer Sales Promotion: Sampling and Couponing

Chapter Objectives After reading this chapter you should be able to Appreciate the objectives and classification of consumeroriented sales promotions Recognize that many forms of promotions perform different objectives for marketers. While not all of us will take coupons to the extreme, we do want coupons with extreme savings, and that’s probably why you’re here. Now, with the benefits of what some deem as extreme couponing, you too can begin to knock down the dollar signs that stand in your way. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. Making a business case. Every chorus has these business needs. Need for a ticket engine that includes, but is not overly dependent on, singers. Need to expand the ticket sales window well beyond the final week or two before a performance. This module covers the concepts of baseline sales, incremental sales, promotional lift, . return . on . marketing . i. nvestment . (ROMI), . coupon . redemption . and pass-through . percentages on promotions.. Sales Promotions. Incentives. Build excitement. Encourage trial/purchase. Sometimes encourage repeat purchase. Behavior driven. Not for attitude formation. Mainly short term. Consider brand positioning. Chapter 12. Chapter Objectives. What are the two main categories of sales promotions and how do they differ?. What are the advantages and disadvantages of the various types of consumer promotions?. What are the major categories of trade promotions and how are they used?. Chapter 12. Chapter Overview. Consumer promotions. Directed to individuals/ businesses . that use product. Trade promotions. Directed to channel . members. Can . differentiate a brand. Use varies – product life cycle. Chapter Objectives. After reading this chapter you should be able to:. Understand the role of premiums, the types of premiums, and the developments in premium practice.. Recognize the role of price-off promotions and bonus packages.. and other out of home tools.. Professor Close and Professor . Dudo. Promotions. Internet. TV. Transit. Radio. Branded entertainment. Billboards. Magazines. Directories. SALES PROMOTION. Increasing the value of a product by offering an extra incentive to purchase the product. How have you been persuaded to buy products?. or informed to buy new products?. Many promotions create customer excitement and/or increase sales!. Sales Promotions. Incentives that encourage customers to buy products or services. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. on future sales. : . A case study on . Amazon . Appstore. Harshal. . A. . Chaudhari. , . John. W.. . Byers. Platform Strategy Research Symposium 2017. Boston University Computer Science. Headlines of previous weeks. Copyright . © . 2010 by Sports Career Consulting, LLC. Ticket Promotion & Sales. UNIT 9 OBJECTIVES. Understand the importance of ticket sales to the sports and entertainment industry . 2)Identify factors that influence a fan’s decision to purchase tickets . Chapter 14. Introduction. In addition to advertising, . publicity and PR, the promotion. mix includes:. Sponsorships. Sales promotion. Direct marketing. Personal selling . Internet. Infomercials.