PPT-What is a brand?

a brand is not a logo a brand is not a word a brand is a feeling a brand is a perception MemberAFP findings research Members and AFPs told us Their jobs are a calling that gives them meaning. AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M fifteen different types of consumer-brand relationships, disciplinary research has been limited to the exposition of but a few relationship forms. A strong bias toward relationships analogo Brand Identity and Style GuideWelcome Brand Identity and Style GuideCONTENTBRAELEMENTIn DetailOur NameBadge5-11Badge – ColoursBadge – Background ControlBadge – Clear SpaceBadge – S Marie Kulik, E2MA. What is . personal branding. ?. Do I need a logo. ? . Do I need a tagline? . PERSONAL BRANDING. 3. PERSONAL BRANDING. . Personal Branding is what people say about you when you are not in the room. A . Brand Protection Review. . can enable you to review the brand protection your business needs. Your business operations may have changed considerably and the level of trade mark protection you require may need to be reviewed.. ON . PEPSI. Aswath. . Mayooran. R. Namrata. . kedia. Rohit. . Lakhotia. Deeraj. . Rane. Agenda. Overview Of Pepsi. Positioning and repositioning. Advertisement. Sales . promotion. Analysis of the product. December 16, 2014. Brand Extendibility ‘Hall of Shame’. Burger King Boxers. Harley Davidson . Perfume. Hooters Air. Dr. Pepper Marinade. Chicken Soup for Dog Lovers. Arizona Tea Nachos ‘n Cheese Dip. Pioneering brand in Awatere Valley. Sauvignon Blanc & Pinot Noir focus. Uncompromising quality. Complex, intense wines with regional character. Award winning. Limited production. 100% sustainably produced. Dr. Ananda . Sabil. Hussein. Steps in . Strategic Brand Management. Identifying and establishing brand positioning. Planning and implementing brand marketing. Measuring and interpreting brand performance. Andy Mackensen – Co-Founder & CMO, . SnackNation. My Goal for You…. Who is Andy Mackensen?. Combat-decorated U.S. Naval Officer. 2008: HUMAN (Helping Unite Mankind And Nutrition). 2013: Inc. Prof. Chaitali Chandarana. MeANING. A brand can hope at best. . to occupy such a position as a tenant, for periods that will vary according to the quality and quantity of marketing efforts behind that brand. . Brand Elements: PREVIEW. Brand Elements. (a.k.a. Brand Identities) – are those trademark-able devices that serve to . identify. and . differentiate. the brand.. Such Brand Elements include:. Brand Names,. The New Accountability. Virtually every marketing dollar spent today must be . justified. as both . effective. and . efficient. in terms of “return of marketing investment” (. ROMI. ). . Some observers believe that up to . C Diniso & C Schachtebeck. Uber has enjoyed a meteoric rise in SA and abroad. Defining Uber’s market not easy – public road transport?. Unique business model – does not own vehicles, maintain vehicles or employ drivers – ensuring low...