Why Survey? - PowerPoint Presentation

Slide1

Slide2

Why Survey?

No hard data on SEO opinions

Build cohesiveness

Better redirect our

efforts

SEOs closest to our customersSlide3

Bob Brandenstein

Bob Palmer

Don FianderTammy BrownGene MolteniJohn Malatak

AuthorsSlide4

The scope and content of our current educational product

line

Form of Course MaterialPutting students in the seatsFollowing up on

Leads

Succession and Procedures

Categories IdentifiedSlide5

The scope and content of our current educational product

line

Putting students in the seatsFollowing up on Leads

Survey the deletions in June 2014

Categories surveyedSlide6

400 SEOs

33 DEOsResponses received

220—Response rate of 50%-

Excellent Response

Survey PopulationSlide7

There are a number of boating-related topics which we could feature in future courses or seminars. Some topics may be helpful to the boaters in your area and your Squadron, others may not be

.

Scope and content of Courses

Question topic-

Future courses

or

seminars

Slide8

With one being

least

important and 6 being most important, Rank the topics below in their order of value to the boaters in your squadron’s geographical area.

Scope and content of Courses

Question Topic-

Future courses

or

seminars

Slide9

Scope and content of Courses

Question Topic-

Future courses or seminars 1)Chart Plotters  4.69 2) Outboard Engine maintenance  3.99 3)Boat maintenance-solvents, caulking, leak treatments, vinyl and canvas maintenance  3.36 4) Boat finishes and touch-up coating and applicators, their use and maintenance  3.31 5) Automated Identification System  3.13

6)

Personal Locator Beacons and EPIRBs

2.53

RankSlide10

List additional

desirable topics in the box below

Scope and content of Courses

Question Topic-

Future courses

or

seminars

Slide11

Sample comments:

Advanced

Engine Maintenance (take grads of EM and have them bring questions to instructors with strength in Engine Maintenance

Insurance coverage and

recommended limits

Scope and content of Courses

Question Topic-

Future courses

or

seminars

Slide12

Sample comments (cont.):

Trailering & Launching

Using radar

Area

tides and charts

Navigation Rules, Horn Signals, etc. in busy ports and

approaches

Scope and content of Courses

Question Topic-

Future

courses

or

seminars

Slide13

Many

of the suggested topics already exist within the current product line

.Conclusions: Free form responses suggest that-

The SEOs know that these features exist but have no experience with them or….

We do a terrible job at making SEOs aware of what is in our CURRENT product line.

Scope and content of Courses

QuestionTopic

-

Future

courses

or

seminars

Slide14

Distance-learning creates a virtual classroom in cyberspace using software such as Skype, GoToMeeting, or Webinar, for

example.

Scope and content of Courses

Question Topic-

Interest in Distance LearningSlide15

Would

your Squadron also benefit from being able to do so, if given help from others on how to set up and run courses in a distance-learning mode?

Y, N, Not Sure

Scope and content of Courses

Question Topic-

Interest in Distance LearningSlide16

Scope and content of Courses

Question Topic-

Interest in Distance LearningAnswer Choices –Responses –Yes 42.59% No 21.76% Not sure 36.66% Slide17

Scope and content of Courses

Question Topic-

Interest in Distance LearningSample Free Form Responses

Already using go to meetings for inclement weather and when student is traveling. Do not need assistance

.

instructor will miss vital

feedback.

we have an older audience that are not as attracted to distance

learning.

Using GoToMeeting in my District now

.

We get

folks involved in our Squadron activities. We feel this is best done by getting people in the door. Slide18

Scope and content of Courses

Question Topic-

Interest in Distance LearningConclusions:

Definite interest in Distance Learning.

Two to one “yes” v “no”

Free Form responses are lukewarm.

Better reading going forward as more Squadrons try distance learning. We need to help Squadrons understand this idea going forward.Slide19

Scope and content of Courses

Question Topic-

Course Customization

Course material

and topics

could be

made readily available in downloadable electronic modular form. If the material were available in this form,

Do you think that doing so would increase participation in your Squadron’s educational programs?

Y, N, Not Sure

. If

no or not sure, why?Slide20

Scope and content of Courses

Question Topic-

Course Customization

Answer Choices –

Responses –

Yes

67.44%

No

9.30%

Not sure

23.26%

Total

215Slide21

Scope and content of Courses

Question Topic-

Course Customization

Have not received many requests for such.

Necessary portions of a class would be neglected and perhaps the additions gut the next class.

This would involve significant time to do it.

I prefer to order books and manuals.

We're already doing that. Have one course built on "How to buy a boat"

Sample Free Form ResponsesSlide22

Scope and content of Courses

Question Topic-

Course Customization

Course and topic customization is viewed favorably.

Many Squadrons have already done so in some form.

Conclusions:Slide23

Scope and content of Courses

Question Topic-Mariners Learning System

Will the Mariners Learning System Coast Guard license preparation courses, which we now offer through the Ship's Store, be attractive to boaters in your Squadron's area? Slide24

Scope and content of Courses

Question Topic-Mariners Learning System

Answer Choices –Responses –Yes 25.46% No 21.76% Not sure 52.78% Total216Slide25

Scope and content of Courses

Question Topic-Mariners Learning System

Conclusions:

Half the respondents are evenly divided between “Yes” v “No”

The other half are unsure.

Free form responses confirm that most are unaware.

Better reading in six months after we do some internal marketing.Slide26

Putting Students in the Seats

Question Topic-ABC3 Effectiveness

In the box below, describe ABC3's performance relative to state-sponsored courses in terms of price, market acceptance, and

thoroughness.Slide27

Putting Students in the Seats

Question Topic-ABC3 Effectiveness

The

USPS course is better, but people want the best price and free is difficult to compete with

.

A very

hard sell based on free state courses in most of the states in district 5.

Market

prefers their offerings even though our course is more

thorough.

USPS is under priced. Jr. colleges and other organizations charge

more.

Sample Free Form ResponsesSlide28

Putting Students in the Seats

Question Topic-ABC3 Effectiveness

Free Form responses will be summarized and acted on by

Basic Public Education Team

.

Conclusions:Slide29

Putting Students in the Seats

Question Topic-Increasing the Attractiveness of ABC3

Better

promotional materials, use of boating simulators, digital charting, and including an on-the-water experience as a regular part of

ABC3, are

features 

which may

help increase the number of boaters taking the

ABC3.

In the box below, please describe which of these improvements (or any other improvement) should be made to increase the attractiveness of ABC3.Slide30

Putting Students in the Seats

Question Topic-Increasing the Attractiveness of ABC3

O-T-W is great for the first time boater, but most boat owners do not want to take the time

.

All of the above.

Most

students taking ABC3 are taking the course solely to meet the state safety certificate requirement and want to spend the minimum amount of time

.

For

first time we took ABC3 class for on-the-water demonstration well

received.

The

translation of the ABC3 course to Spanish.

Sample Free Form ResponsesSlide31

Putting Students in the Seats

Question Topic-Increasing the Attractiveness of ABC3

Free Form responses will be summarized and acted on by Basic Public Education Team.

Conclusions:Slide32

Putting Students in the Seats

Question

Topic-Effectiveness of Squadron promo efforts

How effective have your Squadron's promotional efforts been in attracting boaters to take our courses and seminars in 2013?

Answer Choices –

Responses –

Very effective- we've barely been able to accommodate the crowds

3.54%

Ok- the number of boaters showing up were about what we expected

46.97%

Not very effective - despite our best efforts at promotion, few takers showed up

49.49% Slide33

Putting Students in the Seats

Question

Topic-Effectiveness of Squadron promo efforts

Squadrons need help affording eye-catching advertisements in newspapers.

We don't have the resources to advertise and need assistance in figuring out the marketing. The SEO can't do this alone. I need a marketing assistant!!.

Have had no membership chair nor PR lead in the past two years

.

My

efforts to fill in

as PRO were

barely adequate since I have no background in marketing.

We usually get requests for a class after the class has ended.

Sample Free Form ResponsesSlide34

Putting Students in the Seats

Question

Topic-Effectiveness of Squadron promo efforts

With the formation of the new Marketing and PRO teams, we have an opportunity to address the issues.

Conclusions:Slide35

Putting Students in the Seats

Question

Topic-Quantity of 2013 ABC3 courses

Average number of ABC3 courses planned 3.6

Average number of ABC3 courses

held 3.2

Average number of ABC3

students beginning 34.8

Average number of ABC3 students completing 33.2

Average number of students per class held 11.0Slide36

Putting Students in the Seats

Question

Topic-Effectiveness of Boat Shows

In 2013, how effective were your Squadron's Boat Show efforts in

attracting

boaters to take our courses and seminars?

Answer Choices –

Responses –

Very effective - Many boaters who took our courses discovered us at Boat Shows.

5.95%

Ok- a few boaters who took our courses discovered us at Boat Shows.

35.14%

Not very effective - despite our best efforts at boat show promotion, few takers showed up for courses or seminars because they saw us at Boat Shows.

58.92% Slide37

Putting Students in the Seats

Question

Topic-Effectiveness of Boat ShowsConclusions:

Our Boat Show activities at the Squadron and District level are not effective, by a wide margin.

“How to sell USPS and your Squadron at a Boat Show” could improve our effectiveness.Slide38

Putting Students in the Seats

Question

Topic-Effectiveness of HQ800

HQ800 is currently the information system for listing upcoming courses, seminars and entering ABC3 course completion data.

What

can be done to improve HQ800's usefulness for you?

Answer Choices –

Responses –

Better user instructions

44.16%

More available help-desk consultants

7.14%

Easier ability to make changes to previously entered information

48.70% Slide39

Putting Students in the Seats

Question

Topic-Effectiveness of HQ800

Better user instructions would be welcome.

We need to redouble our efforts directed toward getting more SEOs to use HQ800.

Conclusions:Slide40

Putting Students in the Seats

Question

Topic-Effectiveness of HQ800

I have had many problems when entering students for the six month free membership. For what ever reason the information doesn't get processed.

It has to be wonderful I wrote it. Dan

I have not personally used HQ800 but am told it is a bit tough to use.

With the long interval between uses, it is hard to remember all the tricks.

In my experience all USPS online education department material is unconscionably incomprehensible.

Sample Free Form ResponsesSlide41

Putting Students in the Seats

Question

Topic-Effectiveness of Seminar Promotion

With 1 being

least

helpful and 4 being

most helpful, please rank the following as to their potential helpfulness in your scheduling and promoting of

seminars.

–

Average Ranking –

1) Lower priced seminar kits

3.08

2)Easy access to internet

scheduling and promotional aids

2.56

3)

Professionally prepared printed promotional material

2.47

4) Broader

selection of seminar topics

1.91

RankSlide42

Putting Students in the Seats

Question

Topic-Effectiveness of Seminar Promotion

Local inland boaters have not expressed interest in seminars.

they are burned out. "Responsible" boating can seem to be just too much of a chore for them. Stress the fun and escape from it all.

We had one seminar with one student attending.

Our seminars are quite

successful.

We held three seminars in 2013. We averaged 6 people at

each.

Need a seminar on spring commissioning and fall

storage.

Sample Free Form ResponsesSlide43

Putting Students in the Seats

Question

Topic-Squadrons with Brunswick relationships

Over 100 Squadrons are now in a working relationship with Brunswick boat dealers.

Answer Choices –

Responses –

No, we do not participate

76.92

%

Yes, we are currently working with a Brunswick dealer.

23.08

% Slide44

Putting Students in the Seats

Question

Topic-Squadrons with Brunswick relationships

Call on the dealer on regular basis. Offer promotional materials on your squadron and for classes and seminars. Ask squadron members to do business with the dealer.

Keep them informed of what’s going on.

Bad question. You should have had an answer for Squadron who have signed up but no dealer activities yet.

It should not be just one way

relationship.

Dealers

might

include

the boating course as part of the sales

pitch.

Sample Free Form ResponsesSlide45

Putting Students in the Seats

Question

Topic-Squadrons without a Brunswick relationship

Would the dealers cover the cost of an ABC class for a new customer?

Find a dealer interested in working with

us.

Our Sea Ray dealer is aware of the program, but is not too interested

.

Local dealer was not

interested

in the program. Having a hard time just keeping in

business.

Get local Brunswick dealers into the program and require them to participate with local squadrons. Don't make us do all the work!

What

can we do to add your Squadron

Sample Free Form ResponsesSlide46

Putting Students in the Seats

Question

Topic-Members taking Advanced Grades & Electives

Has the percentage of your Squadron members taking Advanced Grades and Elective courses during 2013 declined, stayed the same or increased compared to 2012?

Answer Choices –

Responses –

Percentage of our members taking Advanced Grades and Elective Courses in 2013 was greater than it was in 2012.

17.80%

Percentage of our members taking Advanced Grades and Elective Courses in 2013 was about the same as it was in 2012

46.07%

Percentage of our members taking Advanced Grades and Electives in 2013 was lower than it was in 2012

36.13% Slide47

Putting Students in the Seats

Question

Topic-Members taking Advanced Grades & Electives

What can we do

centrally (at the District or National level) to improve the number of your Squadron members taking

courses

?

Sample Free Form Responses

Our

difficulty

is getting volunteers to instruct the advanced

courses.

Course

material is typically trying to cover too

much.

No current interest among existing members.

Our older members have taken all the classes they want

.

What

we need are new members to move up

through

the

classes.Slide48

Putting Students in the Seats

Question

Topic-On-The-Water participation

Did your Squadron participate in the Boat Operator Certification program and/or offer Practical-On-The-Water training classes in 2013?

Answer Choices –

Responses –

Yes

44.39%

No

56.61% Slide49

Putting Students in the Seats

Question

Topic-On-The-Water participation

If your Squadron did not participate in the Boat Certification program and/or offer Practical-On-The Water training, please offer your comments.

Sample Free Form Responses

There doesn't seem to be much interest in our area, probably because we don't promote it and

we question

its

value.

I need to do a better job with the current offerings before taking on

BOC.

Nobody

wants to risk their boating season ended during

repairs.

Need

some more marketing with good selling points for

certification.Slide50

Putting Students in the Seats

Question

Topic-On-The-Water participation

How should we alter the Boat Operator Certification program or the Practical-On-The-Water program to make them more

attractive?

Sample Free Form Responses

Members

do not

feel

some of the required Seminars are of value to them.

Better

communication between the national committee and the district educational

department.

Give us some reason to get into the BOC ... something on the practical side, not lofty and

abstract.Slide51

Putting Students in the Seats

Question

Topic-Supplemental On-The-Water participation

Has your Squadron's use of supplemental on-the-water programs been viewed favorably by your Squadron in 2013?

Answer Choices –

Responses –

Yes

24.55%

No

15.45%

Unsure or Don’t recognize Supplemental

programs

60.00%Slide52

Putting Students in the Seats

Question

Topic-Supplemental On-The-Water participation

How should we alter the supplemental on-the-water programs to make them a more favorable

experience?

Sample Free Form Responses

That’s hard as no one wants to use their boat for the class.

If I offer this additional training I now have to schedule the class time, use my personal boat and spend more personal time on the water, which is ok, but I only have so much time.

Give

us a boatSlide53

Putting Students in the Seats

Question

Topic-On-Line course Lead Follow-ups

What can be done to improve your success in following up on the interest in USPS demonstrated by

On-Line

course-takers?

Sample Free Form Responses

People seem to want the education but are not interested in the social aspect, and commitment that comes with local squadron membership

.

Follow on email notice, because sometimes the original email is

deleted.

As education officer I don't get these responses; they go to the commander. Perhaps not the person to whom to send them since SEOs are the ones who are selling classes...or send it to both. Slide54

Putting Students in the Seats

Question

Topic-Elevator Speech effectiveness

Would an E-Mail or phone call "elevator speech" improve your follow-up results from folks who have taken ABC3 on-line, or who have taken our seminars and courses resident on the

BoatUS

computers?

Answer Choices –

Responses –

Yes, probably yes, couldn’t hurt, maybe

41.82%

No, probably not, not my

yob

11.82%

Don’t Know or no response

46.36Slide55

Overall Conclusions

High response-half (maybe more given empty SEO slots and invalid E-Mail addresses) of the SEOs and DEOs were motivated to respond.

Many SEOs don’t know what is in the product line, or don’t believe that the topics are marketable.

Better HQ800 user instructions would improve usage.

Current Boat Show efforts are

ineffective.

More marketing assistance needed by the SEOs.Slide56