p opular culture Koichi Iwabuchi Contraflows or the Cultural Logic of Uneven Globalization Yoshitaka Mori Winter Sonata and Cultural Practices of Active Fans in Japan Considering MiddleAged Women as Cultural Agents ID: 807621
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Slide1
Change in American dominance- a new transnational flow and a rise of a Pan Asian popular culture.
Koichi Iwabuchi- ‘Contra-flows or the Cultural Logic of Uneven Globalization?’ Yoshitaka Mori – ‘“ Winter Sonata”’ and Cultural Practices of Active Fans in Japan: Considering Middle-Aged Women as Cultural Agents’.
Slide23 Key points of discussion. Change from American dominance and new transnational flows within Asia.
Sharing of a Popular Culture in Asia- similarities and differences.Transnational flows and the Korean Wave- Case study- Winter Sonata.
Slide3Change from American dominance and new transnational flows within Asia.
Changes in media flows away from America’s dominance.Glocalization- adapting cultural products to maximize market penetration.Examples of some TV programme formats that are exported overseas.
Slide4Exported TV formats.Kato
chan ken chan gokigen terebiカトちゃんケンちゃんごきげんテレビ→America’s Funniest Home Videos.
Slide5Exported TV formats.Reality TV
Shiawase Kazoku Keikaku 幸せ家族計画→ The Happy Family Plan
Slide6Exported TV formats.Ryori
no Tetsujin 料理の鉄人 The Iron Chef.
Slide7Sharing of a Popular Culture in Asia- similarities and differences.
Shedding the scars of Japanese colonialism.Pan Asia- the rise and acceptance of Asian Pop culture. Similarities and differences.Tokyo Love Story The Jewel in the Palace.
Slide8The Korean Wave 한류 韓流
Winter Sonata겨울연가 冬のソナタThe Korean Wave incorporates music, broadcasting, movies and games.The Korean Wave has had a positive effect on Korea in Asia and for more recognition on a global scale it has been significant. Winter Sonata- redefining Japan’s cultural relationship with Korea.
Slide9What is the Winter Sonata?
A love story that addresses modern day issues.
Slide10Significance of Winter Sonata.Winter Sonata’s role in changing Korea/Japan relations, the key players being Japanese women fans.
Korean popular culture contributing to a grass roots movement in readdressing misunderstandings between the two countries Economic contribution
Slide11Japanese and Korean tourism.Blue- Japanese tourist travelling to Korea.
Orange- Korean tourist travelling to Japan.
Slide12Mori (2008, 130-1) assessment on Winter Sonata.
it confronted Japanese into reassessing cultural ties with KoreaWinter Sonata transformed commonly disregarded middle aged Japanese women into conspicuous fansWinter Sonata fans started in in-cooperating Korean customs into their daily lives. Mori likens the obsessive viewing practices of Japanese middle aged women familiar to a group known as Otaku in Japan- fan groups with compulsive tendencies.
Slide13A day in the life of a Winter Sonata fan. Permission granted Atsuko Tsujimoto
.
Slide14Refererences
Cho, Hae-Joang. 2005. Reading the “Korean Wave” as a Sign of Global Shift. KOREA JOURNAL/WINTER 2005. 45(4): 147-182. Brasor, Phillip. 2004. Korean wave may help erode discrimination, The Japan Times, June 27, Media Mix section, Tokyo edition. Iwabuchi, Koichi. 2005. Discrepant Intimacy: Popular Culture Flows in East Asia. In Asian media studies : politics of subjectivities , eds. John Nguyet Emi and Siew
Keng Chua, 19-36. Malden, MA :Blackwell Pub. Iwabuchi
, Koichi. 2007. Global flow and contra-flow. In
MEDIA ON THE MOVE
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, 99-83.New York:
Routledge
.
Mori, Yoshitaka. 2008. “Winter Sonata” and Cultural Practices of Active Fans in
Jpaan
: Considering Middle-Aged Women as Cultural Agents. In East Asian Pop culture: analyzing the Korean wave, eds. Chua
Beng
Huat
and Koichi Iwabuchi.127-141. London. Hong Kong University Press.
Prideaux
, Eric. 2005. Japan’s new Wave,
The
Japan Times
, December 11, Features section, Tokyo.
Salmon, Andrew. 2010. New Wave of pop culture redefines Korea,
The Korea Times
, May 5, Korea: From Rags to Riches (40-: Joint Project with Korea Institute of Public Administration, Seoul edition.
Shakai
jijo
. 2011.
Shakai
Jijo
(Trends in Society). 2011. Tokyo.
http://www2.ttcn.ne.jp/honkawa/7100.html
(accessed March 22, 2011).
Shim,
Doobo
. 2006. Hybridity and the rise of Korean popular culture in Asia.
MEDIA CULTURE & SOCIETY 28(1):25-44.
Tsujimoto
, Atsuko. 2011.
Tuuchan
no
yonyon
room. Tokyo.
http://blogs.yahoo.co.jp/evergreen43yon/folder/1596173.html
Slide15QuestionsWhat form of popular culture within your own cultural proximity attracts your attention?
What similarities and differences can you relate to in the popular culture you enjoy?What is the future of a Pan Asian popular culture? Will it continue to move away from American dominance?