/
Kindle Publishing Basic Information Kindle Publishing Basic Information

Kindle Publishing Basic Information - PowerPoint Presentation

chaptoe
chaptoe . @chaptoe
Follow
346 views
Uploaded On 2020-06-19

Kindle Publishing Basic Information - PPT Presentation

Goal Setting Ive heard a lot of successful people talk endlessly about this so do it Some tips Set large goals then break down how you will achieve that goal Example Large goal make 100000 a year in Kindle ID: 782042

books book amp kindle book books kindle amp good people free keywords list www don

Share:

Link:

Embed:

Download Presentation from below link

Download The PPT/PDF document "Kindle Publishing Basic Information" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.


Presentation Transcript

Slide1

Kindle Publishing Basic Information

Slide2

Goal Setting

I’ve heard a lot of successful people talk endlessly about this… so do it.

Some tips:

Set large goals then break down how you will achieve that goal

Example:

Large goal:

make $100,000 a year in Kindle

sales

This means about $2,000 a week

After you know how much an average book is making you each week, determine how many books you will need to put out

Etc…

Slide3

Niche Selection / keyword research

Make

sure you are ahead of the curve with the book ideas. Do your market research to make sure you come up with ideas that haven’t already flooded the market

EX: Native American Medicine book idea was developed just by searching google for alternative medicine techniques. There was a lot of content, but very few if no books about it on Kindle, so it made sense to have a writer do that book.

Can go to google and twitter trends to see hot topics people care

about (and then see if there are many books on that topic

)

Find Niches and book topics that will stand the tes

t of time. Don’t just push something out because it’s in vogue (Ebola, etc.)

Slide4

More Niche Selection

To really amp up

business pick

good niches

This takes

market research

Evergreen books (means they are always in demand and relevant)

Niches

One approach is

to

focus on

health, holistic, natural medicine, areas where you are actually helping

people (also weight

loss

, exercise,

etc

.)

Books

that don’t do well are

broad in focus,

like a book

about the broad topic of

“weight loss

”. “Power Walking for Weight loss” would be a better, more directed book.

He likes to be in micro niches, niches that are underserved

Find sub-niches

You don’t want to compete with major publishing companies that have books out on large

topics

Slide5

More Niche Selection (Keywords)

Finding the best keywords and titles is one of the most import things for Kindle Publishing

Amazon is really just a search engine for things to buy

Pick the right keywords and

you

will get on the first page of

Kindle results

Auto suggested keywords in the Amazon search bar (type part of phrase, and the rest pops up)

This is a gold mine because these phrases are what people are commonly searching for on Amazon

Example: creating a new book on coconut oil

Coconut Oil

Coconut oil for weight loss

Coconut oil hacks

Etc.

Title would be “Coconut Oil” If it is the most searched

Take the key words and give them as much exposure as possible (place keywords in the subtitle)

Subtitle would be: “Coconut oil hacks for weight loss”

Just used all of the suggested keywords!!!

Other thing for keyword research is adding keywords when you actually upload the book on Amazon

Don’t spam this section by putting keywords in there that don’t relate to your book

DON’T take a popular book title and put it in your keywords because Amazon will get mad at you (nothing trademarked or copy written

Use the auto suggest on Amazon for this, too!!

Just add up the top 7 of these and put them in your keywords box!!!

Slide6

More Niche Selection (analyzing existing state of niche)

Use Amazon, itself!

Find good books that are selling well and

kinda

model them

Don’t enter niche unless top 2 or 3 books under niche are under 40,000 in paid store

This means about 4-5 copies a day

Want top 2-3 spots for your main keyword to all be under 40,000 in paid

store

Slide7

Email List Building Plan

Select a Pen Name

Create a

facebook

page for the Pen Name

Create a Twitter for the Pen Name

Create a Squeeze Page using getresponse.com

Create some kind of free

content for

the lead page

Take the

above

list and put it all in one file where you will copy it from and

copy

it in below the table of contents in the book before you publish it

Slide8

Building a Team

For each role you need filled, you want to try and develop a personal relationship with the people you hire. Find good people and stick with them.

Don’t be afraid to use skype or

gchat

to communicate with these people

Choose a writer

Post to freelance sites like

Odesk

and

Elance

Hire NATIVE English speakers

ONLY

Look for jack of all trades writers that can

w

rite and research very well

This will make sure that the writer keeps the material easily digestible

Make sure to tell the writers that you want your customers to be able to pick up the book and walk away with good, easily digestible knowledge on the subject after 2-3

hours

Only get

specialized, expert

writers if you are trying to write something very specific. You will have to pay more money for these experts, so try to stick with subjects that jacks of all trades can write

.

When posting on

elance

for writers put a little random question like “what is the color of the sky” to make sure people are actually reading

your

ad and are detail oriented

. Obviously, make sure they have that detail in their response.

Find someone with good ratings and a lot of experience on

Elance

Find a Graphic

Artist (probably on Fiverr.com)

Hire Virtual Assistants (I’m not there, yet)

Slide9

Commission a book and introduction

You want to write short, informational, high quality books that solve a problem for your readers

Send

to the author

Write a brief outline of the book with ideas you have form market research

Send book title

and subtitle

Book Length between 7,000 and 12,000 words

Pay approximately $10 / 1,000 words

This ends up being $100 for a 10,000 word book (standard)

Be willing to pay up to $125-ish for great, proven writers

Make sure to ask for the book and a good introduction from your author

Give your author access to a

dropbox

link where they will deliver the finished product

Slide10

Commission Cover Design

To keep it cheap, search for good cover designers on Fiverr.com

Send the book title, subtitle, and author name to the designer to make the cover design (

dropbox

link

)

Remember, the cover is the most important part of the book to getting initial sales

Customers will be looking at a small thumbnail on Amazon, so the title needs to be big and readable

Use high quality images that convey the

essence of the book

Fiverr.com

Graphic design >

ebook

covers and packages

Sort by high rating

Then you will get the best people doing

ebook

covers

Once you find a high rated person, you just ask yourself if their style jives with what you’re trying to convey, then go for it

.

Ge some design ideas by searching for “good

ebook

covers” on google images or

pinterest

Just find a design that you like and send them the design saying “can you use some design principals from this

ebook

cover?”

Doesn’t have to be a similar kind of book as yours

Most people on

fiverr

will do a revision for you (just hit “modify”)

Still, try to build a relationship with the people you work with, because then you will have more time to actually build the business and not having to modify everything

Things to NOT DO:

Never use the kindle cover creator

Slide11

Email List and Marketing (before publishing book)

Develop a Pen Name personality. This pen name will create many books in the same category

(EVENTUALLY!!!) Create a

perma

free book (or $.99) in order to get readers on your email list and to your kindle author page

Create an Email List

Create an opt-in offer to (a free book, report, video, whatever)

Use an appropriate website to develop opt-in page (plan on using getresponse.com)

Use to connect with your customers, remind customers of promos, new books, and promote affiliate marketing using clickbank.com

Send 3-5 pieces of value to the email list you develop before you try to send them an offer or sale

Could make a free book for the express purpose of using it as the free giveaway book (Top 10 tips for whatever genre you are in… etc

.)

ALWAYS hit up the list when you release a new book within the genre

Facebook Marketing

Create a fan page for your pen name

Put a link in your book to your

facebook

page

Use this like your email list to get people to review things for you, give them content they want, give them promos, send updates of new books, and promote affiliate offers

.

Twitter

Make a twitter for your pen name

Tweet book updates

Submit books to Twitter users who promote free books (

http://www.steamfeed.com/72-places-promote-kindle-book-free

/

)

U

se

Fiverr

to get people to help promote your book on social media

Build a blog

Update blog with relevant posts

Post book updates

Link all books to your blog

Slide12

Email List and Marketing (before publishing book

) continued with some information from one non-Jason

Bracht

source!

7 days before launch: post to kindle promotion sites (Can usually get someone to do this all for you on

elance

for $

10-15)

Pixel of ink

E reader news today

Bargain

ebook

hunter

Flurry of words

Free

booksy

That book place

Free books daily

E reader utopia

Indie book of the day

Free book dude

Author marketing club

Ebook

deal of the day UK

Discover free books

Ebooks

addict

Free digital reads

E reader perks

Awesome gang

Kindle freebies

Just kindle books

Kiss my freebies

Book goodies

Ebooks

habit

E reader café

Kindle on the

cheap

Bookbub.com

Ereadernewstoday.com

Raise Price of the book 2 days prior to free promotion to $4.99 in order to make it seem like people are getting a better deal. Go back down to 2.99 after a few days

.

Slide13

Publish book on Kindle

Watch Jason

Bracht’s

step-by-step video

https://www.youtube.com/watch?v=JtQ5scT390o&list=PLTXAxHIuZo6cKzMqeaT7aEryykvJPZBje&index=6

Definitely use KDP Select promo

Best days for promo: start on Tuesday and end on Saturday

Always run the full 5 day KDP Select promo all of the way through (this helps build up momentum)

If your 90 days on

kdp

select is over and you can have the kindle countdown, now, then

you should:

run a Kindle countdown

deal if you have sold

well during the 90 days and gotten good

reviews and the

book is ranked 200,000 and lower in the kindle

store.

If

the book isn’t doing that well, run another free promo for 5 days

.

Slide14

Publish book on createspace

Createspace.com (works with KDP

Seclect

because it’s a subsidiary of Amazon)

Publishing on demand

Upload a book to

createspace

just like on kindle.com (upload to both)

Createspace

prints the book for you (price between 7.99 and 9.99 because they actually have to print them off)

Check out Jason

Bracht’s

vides on this for more info

Can’t put books under 6,500 words on

createspace

, so always commission longer books!

https://www.youtube.com/watch?v=quZN9Sey91E&index=18&list=PLTXAxHIuZo6cKzMqeaT7aEryykvJPZBje

Slide15

PROFIT and REPEAT!!!

Moving forward, one goal is to reach the sweet spot for # of books published

Jason

Bracht

recommends 4-5 books per week, once you have the income and system set up to allow this

This will allow you to maintain good quality control as you continue to publish your

books

However, newcomers will likely want to start at 1 or 2 books a week because it can be a relatively expensive venture

Slide16

Words of Wisdom

Produce good quality books!!!

This will allow your books to continue selling for a long time so you actually develop passive income

Outsource as much as possible

At first, you may not have that much money to invest, but the only way to make a lot in this business is to expand by hiring people and outsourcing your

work

Run this like a long term business, not a short term hustle

Overcoming Common

Mistakes

Writer quality not good

Fire

that

writer!!!

There are thousands of other writers out there that will work

Don’t take too much time coaching them if they suck. Get new writers!!!

Not enough reviews for books

Poor reviews

Do a better job with the covers, keywords, and writing

Fire the writer if they get bad reviews

Books aren’t selling as well as you wanted

Keep making more books!!! Just need to get good niches, good keywords, and good writers

Don’t bounce around to other stuff. Stick to the plan!!! You need to have an aggressive mindset

Slide17

Other Links

https://www.fiverr.com/search/gigs?utf8=%E2%9C%93&search_in=everywhere&query=book+review&x=0&y=0&page=1&layout=auto

(book reviewers on

fiverr

)

https://www.fiverr.com/search/gigs?utf8=%E2%9C%93&search_in=everywhere&query=e+book+cover&page=1&layout=auto

(book covers on

fiverr

)

https://kdp.amazon.com/help?topicId=A34IQ0W14ZKXM9

(Kindle KDP promotion)

http://www.clickbank.com/

(affiliate offers to promote on email list)

https://www.youtube.com/watch?v=tAe07DRwdi8

(Using Scrivener)

http://www.literatureandlatte.com/scrivener.php

(Scrivener website)

https://www.youtube.com/watch?v=8YQXLbzk5RY

(another formatting video)

http://www.leadpages.net/pricing/

(squeeze pages for getting emails) should try to find a cheaper alternative

https://secure.getresponse.com/pricing/en/?cc

= (cheap alternative to

leadpages

)

http://www.aweber.com/start-sending.htm?gclid=CjwKEAiA_s2lBRCe1YPXxtSe-DcSJACCIh3LqC4ybpcztzhoiQUjhXh2ENCdQjc3P0BgPyn3mNWZfRoCa9_w_wcB

(email management (automatic replies, etc.))