The effects of food advertisements on children - PowerPoint Presentation

Slide1

The effects of food advertisements on children

By

stephanie

dye

Texas Tech University

Introduction

Food advertisements negatively

impact

children’s health

Methods include:

Using advertisements with cartoon characters or a form of directing them at children

Caused by the

United State’s lax

regulations on advertisements.

Research proves healthy advertisements support unhealthy food advertisements.

Streletskaya’s

research supports that unhealthy advertisements

combat

the temptation of unhealthy foods, resulting in a positive

outcome. Providing evidence that by implementing

a tax on unhealthy foods,

healthier foods

become less expensive,

causing a

positive trend in decreasing

obesity by attracting consumers

to

healthier products.

Dixon’s research agrees with Streletskaya by supporting the effects of false claims of t

he

nutritional benefits and values of children’s food that are claimed by the manufacturers,

can be countered by the implementation

of

healthy advertisements Demonstrating

the ability to grab the attention of child viewers and interesting them in their

product.

The

Rudd Center for Food Policy and Obesity at

Yale

conducted

a study with

children’s cereals being a popular food item targeted at

children. Researchers

found that the claims made on cereals were mainly targeted towards children. These claims are used to draw in consumers to their product in the hopes of leading them to purchasing their product.

Current

research provides overwhelming data that supports the conclusion that food advertisements contain the power and ability to cause children to make healthier options when anti-obesity methods are instituted such as healthy food advertisements and taxes.

Children and food advertisements influence children’s eating behaviors

Dixon’s study proved

a commonality between the actual consumption of unhealthy food and the viewing of unhealthy

advertisements.

George Ginu’s supports Dixon in his research indicating

that

a large majority of children (98.3%) have an influence in

what they are being fed.

Ginu’s

research

suggests

that a child’s decision, when it comes to food choice, tends to have a major factor in the decisions made as opposed to the parent/adult

figure

The

American Psychological Association (APA) conducted a study

agreeing to the

studies performed

by Social

Science &

Medicine

and George Ginu

that

an advertisement will

affect

a child, and a child does tend to have a large if not all the deciding factors when it comes to their food choices

.

Different regulations of food advertisements in countries allow different influences.

The Prevention

Institute

discovered

that in the

United

States,

low

standards and regulations

are in place for children's advertisements, concluding this to be a negative impact in children.

Dr

.

Nestle,

of New York

University studied other

countries

such as Australia who

have completely banned any food advertisement directed towards a child under the age of 14, while the Netherlands and Sweden have them banned from age 12 and

younger, eradicating

the possibility of an advertisement affecting a

child.

Researcher

Leigh Gantner

supported Dr. Nestle’s claim with evidence that concluded

that over 50 percent of the food advertisements shown were classified under the U.S. Department of Agriculture’s Food Guide Pyramid to fall under a fat, oil, or sweet category (2

).

In conclusion

Current research provides overwhelming data that supports the conclusion that food advertisements contain the power and ability to

impact a child’s nutritional choice.

Food

advertisements directed towards children

have the ability to negatively

impact their health

Hopefully will

encourage the

government

to better regulate food

advertisements aimed at children

Results could include:

Lower

obesity

levels in children

H

ealthier lives

Companies giving more tr

uthful

information concerning nutritional values of

foods

Works Cited

Dixon, Helen G.,

Maree

L. Scully, Melanie A. Wakefield, Victoria M. White, and David A. Crawford. “The effects of television advertisements for junk food versus nutritious food on children’s food attitudes and preferences.” Social Science & Medicine. 7.65 (2007): 1311-1323. EBSCO Host. Web. 12 June 2014.

Gantner

, Leigh. "Food Advertising Policy in the United States." Food Policy for Developing Countries: Case Studies. 4.1 (2007): 1-14. EBSCO Host. Web. 12 June 2014.

George,

Ginu

. “A Study on the Effect of Food Advertisements on Children and their Influence on Parents Buying Decision.” International Journal of research in Commerce & Management. 7.3 (2012): 92-106. EBSCO Host. Web. 12 June 2014.

Harris, Jennifer L., John A.

Bargh

, and Kelly D. Brownell. “Priming Effects of Television Food Advertising on Eating Behavior.” American Psychological Association. 4.28 (2009): 404-414. EBSCO Host. Web. 12 June 2014.

Nestle, Marion. “Food Marketing and Childhood Obesity — A Matter of Policy” New England Journal of Medicine. 354 (2006): 2527-2529. EBSCO Host. Web. 17 June 2014.

Prevention Institute. “Restricting Television Advertising to Children.” Prevention Institute for the Center of Health Improvement. 1.1 (2002): 1-4. EBSCO Host. Web. 17 June 2014.

Schwartz, Marlene B., Lenny R.

Vartanian

, Christopher M. Wharton, and K.D. Brownell, “Examining the Nutritional Quality of Breakfast Cereals Marketed to Children.” The Journal of the American Dietetic Association. 108.4 (2008): 702-705. EBSCO Host. Web. 12 June 2014.

Streletskaya

, Nadia A.;

Rusmevichientong

,

Pimbucha

;

Amatyakul

,

Wansopin

; and Kaiser, Harry M. “Taxes, Subsidies, and Advertising Efficacy in Changing Eating Behavior: An Experimental Study.” Applied Economic Perspectives and Policy. (2013). 1–29. EBSCO Host. Web. 12 June 2014.