At Golin we possess the power to inspire and create ch

At Golin we possess the power to inspire and create ch At Golin we possess the power to inspire and create ch - Start

Added : 2015-06-10 Views :74K

Embed code:
Download Pdf

At Golin we possess the power to inspire and create ch




Download Pdf - The PPT/PDF document "At Golin we possess the power to inspire..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.



Presentations text content in At Golin we possess the power to inspire and create ch


Page 1
At Golin, we possess the power to inspire and create change. Using our revolutionary g4 model, our specialist communities use proprietary tools to plan and execute powerful campaigns that help our clients adapt and win in a constantly changing world. We are committed to delivering the deepest insights, boldest ideas and broadest engagement to the worlds leading brands through seamless integrated communications. Golins been named Agency of the Year seven times in two years and earlier this year PR Week named us Best Large Consultancy to Work For. Our Corporate practice is

amongst the best and fastest-growing in the business, with decades of experience of defending, building or changing the reputations of our clients, amongst domestic and global audiences alike. Npower managing reputation in a highly politicised setting and turning around brand perception amongst its stakeholders, including government, businesses and the general public 0RQGHO],QWHUQDWLRQDO furthering its profile across key European markets, highlighting messages around innovation, customer commitment and sustainability in a fiercely competitive sector

&ROOHFWLYHO\ building the profile of the global digital platform which brings together over 25 brands including Facebook, Google, Nike, Coca Cola and Unilever to change the way we talk and act on sustainability 7KH'RZ&KHPLFDO&RPSDQ\ managing stakeholder relations across Europe and furthering the companys credentials as a leader in sustainability TOP 5 REASONS TO WORK FOR CO RP ATE 2. Enviable Client Credentials 1. The g4 Model Lets ou Be YOU!

:HZRUNIRUVRPHRIWKHEHVWEUDQGVLQWKHEXVLQHVV+HUHVMXVWDIHZ Whatever your skills are, our highly acclaimed g4 model keeps you out of the box others may put you in and lets you shine in the community where your talent can flourish. All four g4 specialisms are represented in the corporate communications team at Golin London, ensuring campaigns deliver the best results for our clients. Creativity is as much a part of our approach as strategy or media relations. The

success of the creative team owes much to the rigour and intellect of our strategy team who have been recruited from among the worlds leading management consultancies and education institutions. Our media team boasts some of the best networked and most talented individuals in Londons media world, including editors of national news programmes and former heads of some of the busiest in-house press offices. Underpinning all of this is exemplary account management which sits at the centre of the agency model.

.QRZZKDWVKRWEHIRUHDVLQJOHFKDUDFWHULVWZHHWHG"3DVVLRQDWHDERXW SURGXFLQJFRPSHOOLQJIDXOWOHVVFRS\IURPDEORJWRD&(2VVSHHFK"0DQDJH SURMHFWVLQ\RXUVOHHSDQGUHQRZQHGIRUERUGHUOLQHVWDONHUFOLHQWUHODWLRQVKLSV"

&DQHDWGDWDIRUOXQFKDQGGHOLYHULUUHIXWDEOHLQVLJKWVWKDWVKDSHFDPSDLJQV"
Page 2
7KH*ROLQFRUSRUDWHWHDPLVDGLYHUVH EXQFKRILQGLYLGXDOVZKRORYHZKDW WKH\GR:HZRUNKDUGSOD\KDUGDQG VXSSRUWHDFKRWKHUHYHU\VWHSRIWKH ZD\,QUHWXUQWHDPPHPEHUVDUH

UHFRJQLVHGDQGUHZDUGHGZLWK #GoAllInDay, an extra day off to explore a passion or do something that stretches people out of their comfort zone The global g4 Superhero Award delivers monthly cash prizes to reward stellar work in each community An additional days holiday to celebrate your birthday plus Selfridges vouchers, a cake and a toe-curling office rendition of happy birthday. Plus Christmas and Easter gifts Free fruit, free breakfast and a g4 Coke machine Pay cheque Friday drinks once a month, monthly pod lunches, and the best summer and Christmas parties in

the business, our own music festival, oh and we have our own pub www.thegolinlion.co.uk 4. orld Firsts 1LFN%LVKRS +HDGRI&RUSRUDWH My professional life has been spent advising organisations on corporate and brand communications issues. My experience crosses a wide range of sectors and I have, among many, worked for not-for-profits including the Prince of Wales charity Business in the Community, global enterprises such as Discovery Communications, as well as managing programmes for some of the worlds most admired brands like The Economist. I have extensive

experience of crisis and issue communications and have led programmes for litigations, including fraud and international disputes, industrial and boardroom fallouts, and hostile financial transactions. )HUJXV&DPSEHOO ([HFXWLYH'LUHFWRU Initially working in marketing roles, and more recently in PR agencies, I have 11 years of communications experience, working most recently with brands as diverse as UK energy provider npower and international FMCG/retailer body The Consumer Goods Forum. During this time I have built programmes which have helped companies to start, maintain

or reappraise their corporate reputations. These activities ranging from opening a food safety lab training for pharmaceutical company Waters Corporation, to holding series of workshops and interviews around the world for shower manufacturer Hansgrohe are all firmly rooted in the principle of being audience-led in communications, and ensuring the campaigns, and tactics, are anchored in a firm strategy. 5. ork With Inspiring People 3. Our People Get in touch: www.golin.com/uk @GolinLON Jane Fordham, Executive Director, Talent & Marketing; jfordham@golin.com + 44 (0) 7770 401 436

Nick Bishop, Head of Corporate; nbishop@golin.com +44 (0) 7920 232 899 In June we opened the Cannes Festival of Creativity 2014, a first for a PR agency. We debuted new Brand Relevance research via a live social media experiment with legend, David Hasselhoff. With a total social media reach of 118,300,000, we trended in London and Cannes and were the 4th most mentioned brand at Cannes. We used this milestone platform to announce an agency rebrand, exactly three years after transforming the agency structure from a hierarchy of generalists to communities of specialists. One of the main

attributes of successful companies that stand the test of time is a willingness to adapt to change , said our Founder and Chairman Al Golin. ,WVDFOLFKEXWWKHDJHQF\DQGWKHSUDFWLFHDUHPDGHE\WKHSHRSOH7KH&RUSRUDWHWHDPLVQRZVWURQJDQG

ERDVWVMRXUQDOLVWVH[FOLHQWVPDUNHWHUVUHVHDUFKHUVDQDO\VWVDQGROGIDVKLRQHG35DJHQF\IRON.H\ELRJUDSKLHV


About DocSlides
DocSlides allows users to easily upload and share presentations, PDF documents, and images.Share your documents with the world , watch,share and upload any time you want. How can you benefit from using DocSlides? DocSlides consists documents from individuals and organizations on topics ranging from technology and business to travel, health, and education. Find and search for what interests you, and learn from people and more. You can also download DocSlides to read or reference later.
Youtube