PPT-133 Pricing Strategies AS Edexcel New Specification 2015 Business

By Mrs Hilton for Lesson Objectives To be able to identify and discuss a range of pricing strategies To be able to discuss factors that determine the most appropriate pricing strategy To be able to explain why pricing needs to be changed to reflect social trends. for . “. the people’s car. ”. Presented by. :. Dr. Amrita . Singh. Alok. Kumar. Ajay Singh. Anushree. . Pandit. Gaganbir. . Kaur. Jatin. . Saxena. Jyoti. Ishrat. . Batool. Team - Brazen. Development of a One . Pricing Strategies. Market Skimming. Market Skimming. High price, Low volumes. Skim the profit from the market. Suitable for products that have short life cycles or which will face competition at some point in the future (e.g. after a patent runs out). 1 – Issue 1 – January 2010 By . Siva Rama Krishna. Vuppala. Pricing Strategies . Price is one of the most important elements for both buyers and sellers and maintaining an appropriate balance between the two is a crucial element of retailing. . 1 – Issue 1 – January 2010 – Issue 1 – January 2010 What’s the problem?. Accidental Adversaries. Useless Crap. Useless Crap. Business Failure. Useless Crap. Business Failure. Maintenance Nightmare. Useless Crap. Business Failure. Maintenance Nightmare. Market Skimming. Market Skimming. High price, Low volumes. Skim the profit from the market. Suitable for products that have short life cycles or which will face competition at some point in the future (e.g. after a patent runs out). Pricing Strategies. New-Product Pricing Strategies. Product Mix Pricing Strategies. Price Adjustment Strategies. Price Changes. Topic Outline. New-Product Pricing Strategies. Market-skimming pricing. Compare the alternative pricing strategies and explain when each strategy is most . appropriate.. Describe how prices are . quoted.. Identify the various pricing policy decisions marketers must . make.. By Mrs Hilton for . Lesson Objectives. To be able to identify. and discuss a range of pricing strategies. To be able to discuss factors that determine the most appropriate pricing strategy. To be able to explain why pricing needs to be changed to reflect social trends. Alcohol pricing strategies impose higher taxes on alcoholic beverages to reduce excessive drinking, underage drinking and alcohol-related deaths.. 88,000. people die of alcohol-related causes each year.. Grade 11+ Project. A Special Note for Teachers. Students will…. Identify the pricing strategies and policies used to promote the sale of products such as:. Skimming. Penetration pricing. Loss leader. Philip . Kotler’s Pricing Strategies. , also known as the . Nine Quality-Pricing Strategy. , consists of a matrix of nine pricing options. . The goal is the assist companies to position products based on their perceived place in the market...