PPT-Managing Marketing Information to Gain Customer Insights

Chapter 4 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON 1 Marketing Information and Customer Insights Explain the importance of information in gaining insights about the marketplace and customers. D Information furnished by Analog Devices is believed to be accurate and reliable However no responsibility is assumed by Analog Devices for its use nor for any infringements of patents or other rights of third parties which may result from its use Darrell Rankins, Jr.. 2011 – New Rules. Input costs – . up. , . up. , . up. volatility is high. Fuel. Everything is transported by truck. On farm usage as well. 2011 – New Rules. Prices received – also up, up, up. Matteo Emili. Microsoft MVP – Visual Studio ALM. matteo.emili@live.com. http://mattvsts.blogspot.com. . || . http://twitter.com/MattVSTS. Who am I?. Systems Engineering Advisor @ Dell Software. MVP for Visual Studio ALM. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. Don Schultz, Ph.D. . Professor Emeritus-in-Service . Medill Integrated Marketing Communications Dept.. Northwestern University. AMA Western Michigan . 11 November, 2015. Everything We Ever Learned About Marketing and Branding Is Now Obsolete!. About Ironbridge. Ironbridge Software has been around since 1985. Located in Chicago, IL we also have an office New Jersey. Started as a consultant for the Nielsen Company in the mid 1980’s. What do we do? Ironbridge is both a software developer and consultant in the CPG industry. Based on First Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. First Principles. : The foundational concepts or assumptions on which a theory, system, or method is based (Oxford Dictionaries ). Implementing Marketing Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. Managing Customer Heterogeneity. Managing . Competitive Sustainable Advantage. Based on First Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. First Principles. : The foundational concepts or assumptions on which a theory, system, or method is based (Oxford Dictionaries ). Principles . of Marketing. Types of Marketing Information: Internal Data . Large databases collect massive amounts of data from a variety of sources: customer demographic and profile data linked to in-store and online purchasing history, Web site search terms, page views, social media posts, and other . Presented by Sheryl Nolen, CEA 4-H . WebEx Houston4HCEO2 October 7, 2015. Guest Presenter: Cindy Kelly with Happier at Home . Guess What?. 3 M Company 1968. . Spencer Silver invent super strong adhesive. Relationship Management (CRM). 1. Objectives. Contrast transaction-based marketing with relationship-based . marketing.. Identify and explain the four basic elements of relationship marketing, as well as the importance of internal . NNIP Ideas Showcase . Overview. 3-year storytelling & research initiative funded by the Knight Foundation. Engage, document, and better understand the ecosystem. Who are “urban innovators” in Detroit?. Panelists. - Sarah Drake, Regional Director of Marketing, E-Commerce and Inside Sales, PFERD . - Julie Trottier, VP Commercial Marketing – Global, MechanixWear.