PPT-Nielsen Basics January 19, 2010

Author : conchita-marotz | Published Date : 2018-09-20

Todays Agenda NDA Scanner basics Form groups Discuss key readings take aways Segmentation Foundation of Analysis Retail Measurement Data Slide 2 Foundation of Analysis

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Nielsen Basics January 19, 2010: Transcript

Todays Agenda NDA Scanner basics Form groups Discuss key readings take aways Segmentation Foundation of Analysis Retail Measurement Data Slide 2 Foundation of Analysis Retail Measurement Data. Viewer . vs. a TV Viewer. How are they different?. Ondemand. Small but perfectly formed high value viewer. TV . The bulk of the audience, wider demographic profile. Ondemand. Female, higher income, younger, European & Metro. Examining Moviegoer Behavior. 2012 Study. Table of Contents. General Moviegoing Trends. Moviegoing Segments. Families. Teens. Hispanics. Moviegoing and Social Media. Methodology . Source: Nielsen American Moviegoer 2012. CO-OPERATION: . WHERE. ARE . WE?. 3rd ASEM Rectors’ Conference (ARC3). 25 September, 2012. RECTOR LAURITZ B. HOLM-NIELSEN. RECTOR LAURITZ B. HOLM-NIELSEN. ARC3. AARHUS UNIVERSITY -. A UNIVERSITY GROWING STRONGER. c360.cnf.io. Choose Your Session From the List. Click / Tap on Each Poll to Respond. Presentation Speakers. Cheryl . Idell. EVP, Client Solutions,. Nielsen. Kris . Magel. Chief Investment Officer, . Initiative. MEASUREMENT OF TV IN NZ. TV is measured by NZ’s leading research provider – AGB Nielsen Media Research’s . Peoplemeter. system is the industry currency for Television Audience Measurement (TAM). Nielsen Perishables Group . What global trends mean for the future of the protein industry. agenda. Consumer and economic trends. U.S. demographic shifts. Evolving shopper behaviors. Promoting for maximum impact with consumers. NIELSEN NATIONAL READERSHIP SURVEY Q2 2014 – Q1 2015 MAGAZINE TOPLINES Q2 2014 – Q1 2015 NOTE: Parenting Magazine will be measured as Bi-Monthly from Q1 15. EMBARGO: Please note that BRICS ISSN0909-0878November2004BRICSRS-04-26Danvy&Nielsen:RefocusinginReductionSemantics 2004,OlivierDanvy&LasseR.Nielsen.BRICS,DepartmentofComputerScienceUniversityofAarhus.Allrightsreserved.Reproduc Among All Age Groups. Share of Consumers Who Read Daily Newspapers. Source: . Pew Research Center; . Nielsen Scarborough data: Nielsen Scarborough USA+ 1999 - 2015, Release 1 "State of the News Media 2016". 1. Source: Nielsen Total Audience Report, Q1’16; based on cross-platform homes ranked by in-home streaming behavior. 1/1/16-3/31/16 via Nielsen NPOWER/Cross-Platform Homes Panel for P2 . Streaming based on home PC only. Chart based on “average daily minutes”. Carman Allison - VP Consumer Insights, Nielsen. @CarmAllison. how to take a bite out of Canada’s snacking demand. Meet your presenter. Carman Allison. VP Consumer Insights. Nielsen. JOIN TODAY’S CONVERSATION. Total Viewing-January 2018. Source: TAM Ireland Ltd / Nielsen TAM. 2. 3. Ads25-44 continue to have the highest time-shifted viewing % at 18%.. In comparison 88% of Ads15-24 viewing is to live TV with just 12% time-shifted. 1. Traffic Manager (TMX) Modifications to Support NextGen Studies at NASA-Langley Research Center. Kurt W. Neitzke. NASA Langley Research Center. Innovations in NAS-Wide Simulation. George Mason University, VA. James . Russo SVP, Global Consumer . Insights. October, 2014. WHAT’S IN STORE. Source: The Conference Board; . Nielsen supplied . data as . of . February 2011. 25. 86. 2002. 2003. 2004. 2005. 2006.

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