PPT-Nielsen Research Group

Author : tawny-fly | Published Date : 2015-10-11

Examining Moviegoer Behavior 2012 Study Table of Contents General Moviegoing Trends Moviegoing Segments Families Teens Hispanics Moviegoing and Social Media Methodology

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Nielsen Research Group: Transcript

Examining Moviegoer Behavior 2012 Study Table of Contents General Moviegoing Trends Moviegoing Segments Families Teens Hispanics Moviegoing and Social Media Methodology Source Nielsen American Moviegoer 2012. Viewer . vs. a TV Viewer. How are they different?. Ondemand. Small but perfectly formed high value viewer. TV . The bulk of the audience, wider demographic profile. Ondemand. Female, higher income, younger, European & Metro. WEEK 33. TV ONE*’s Tuesday night builds audiences. Source: Nielsen TAM. . Current week 12. th. August. Previous 4 weeks 15/07/12 – 11/08/12. Tuesday 19:00-22:29 (Overnight). Grey’s Anatomy returns increasing . CO-OPERATION: . WHERE. ARE . WE?. 3rd ASEM Rectors’ Conference (ARC3). 25 September, 2012. RECTOR LAURITZ B. HOLM-NIELSEN. RECTOR LAURITZ B. HOLM-NIELSEN. ARC3. AARHUS UNIVERSITY -. A UNIVERSITY GROWING STRONGER. Share of Audience. Source: . Nielsen; VOD represents only nets Nielsen reports for . bdcst+cable. ; 3Q15. CHRISTMAS SPEECH. THE MAIN HALL - 15 DECEMBER 2011. RECTOR HOLM-NIELSEN'S . CHRISTMAS SPEECH. CURRENT STATUS, THE 2012 BUDGET AND AU'S FINANCES. STATUS OF ACADEMIC DEVELOPMENT PROCESS INITIATIVES. OPPORTUNITIES AND CHALLENGES IN 2012. Nielsen Perishables Group . What global trends mean for the future of the protein industry. agenda. Consumer and economic trends. U.S. demographic shifts. Evolving shopper behaviors. Promoting for maximum impact with consumers. Monthly Time Spent by Medium (. hh:mm. ). Source: Nielsen Generational Snapshot. P18-34, P35-49, P50-67. Live+DVR/Time-shifted TV, Multimedia Devices 09/28/2015-12/27/2015 via Nielsen NPOWER/NPM . Panel; . Among All Age Groups. Share of Consumers Who Read Daily Newspapers. Source: . Pew Research Center; . Nielsen Scarborough data: Nielsen Scarborough USA+ 1999 - 2015, Release 1 "State of the News Media 2016". Source: . 2016 Nielsen Social Media Report. ; Based on the scaled installed counts within the quarter via Nielsen NPOWER/National Panel; Device Penetration for Smartphones was based on Nielsen Mobile Insights, Q3 2016; Average Weekly Reach: PC Social Networking Q3 2016 via Nielsen Netview; Smartphone (App/Web) and Tablet (iOS and Android) Social Networking Q3 2016 via Nielsen Electronic Mobile Measurement. . 1Q17; . TV includes . timeshifted. TV; C. inema . d. ata from Nielsen NCAR . 3/17. Cinema’s Reach Is Unquestionable. Cinema Reaches Key Advertiser Target Consumers. Source: Nielsen Total Audience Report, 1Q17; TV includes . Total Viewing-January 2018. Source: TAM Ireland Ltd / Nielsen TAM. 2. 3. Ads25-44 continue to have the highest time-shifted viewing % at 18%.. In comparison 88% of Ads15-24 viewing is to live TV with just 12% time-shifted. Total Viewing-March 2018. Source: TAM Ireland Ltd / Nielsen TAM. 2. 3. Adults 55 have by far the lowest time shifted viewing % at just 8%. In comparison 20% of Ads 25-44 viewing is time-shifted. Average Minutes viewed . Source: Nielsen Media Impact, based on Nielsen Total Media Fusion/GfK MRI Survey of The American Consumer, 6/25/16 – 6/24/17. Cinema reflects . Screenvision. and NCM footprint. Frequency data based on The MPAA Theatrical Market Statistics Report 2016.. Overview. Agenda. Data Selections. Data Output. Interface to Office. Some of the topics also include links to additional training material – please note that these cover the basic training but may also go into some more advanced detail.

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