Total ViewingMarch 2018 Source TAM Ireland Ltd Nielsen TAM 2 3 Adults 55 have by far the lowest time shifted viewing at just 8 In comparison 20 of Ads 2544 viewing is timeshifted Average Minutes viewed ID: 671582
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Slide1
March 2018
Viewing Trends OverviewSlide2
Total Viewing-March 2018
Source: TAM Ireland Ltd / Nielsen TAM
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Adults 55+ have by far the lowest time shifted viewing % at just 8%
In comparison 20% of Ads 25-44 viewing is time-shifted
Average Minutes viewed
daily
March 2018
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Slide4
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
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TV Viewing Live v Time shift Year on Year
All audiences registered a slight increase in time shifted viewing year on year. Slide5
Weekly
reach of TAM Ireland Commercial Channels
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial Channels
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Commercial Impacts March 2018
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
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Top 10 Advertisers March 2018
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National
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Top Programmes March 2018
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Consolidated, National
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Top Programmes March 2018
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Consolidated, National
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