Total ViewingNovember 2018 Source TAM Ireland Ltd Nielsen TAM 2 3 85 of an Adult 1524 viewing is to live TV with the other 15 of viewing timeshifted Average Minutes viewed daily November 2018 ID: 783687
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Slide1
November 2018
Viewing Trends Overview
Slide2Total Viewing-November 2018
Source: TAM Ireland Ltd / Nielsen TAM
2
Slide33
85% of an Adult 15-24 viewing is to live TV, with the other 15% of viewing time-shifted
Average Minutes viewed
daily
November 2018
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Slide4TV Viewing: Live v Time shift %
November 2018
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
90% of the minutes viewed by Adults 55+ are to LIVE TV.
Slide5Weekly
reach of TAM Ireland Commercial Channels
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial Channels
5
Slide6Commercial Impacts November 2018
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
6
Slide7Top 10 Advertisers November 2018
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National
7
Slide8Top Programmes November 2018
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Consolidated, National
8
Top 5 programmes by station group are below. A breakdown of the Top 10 programmes by station for November 2018 can be found
here
Slide9Top Programmes November 2018
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Consolidated, National
9
Top 5 programmes by station group are below. A breakdown of the Top 10 programmes by station for November 2018 can be found
here
Slide10Audience Affinity (Indexes) November 2018
Indexes show the likelihood that your target audience will watch a specific programme compared to the average (base) audience (we use “Adults 15+” as the base audience in calculating these figures). Below are the top 3 programmes on Irish TV that deliver a higher than
average percentage
of the chosen audience for HW+CH, Ads 15-24, Ads15-34, Ads 25-44 and Ads ABC1. The top 30 programmes for each audience can be found
here
Source: TAM Ireland Ltd / Nielsen TAM
Based on All Adults 15+, ROI Commercial Channels, Consolidated, National
Slide11Audience Affinity (Indexes) November 2018
Source: TAM Ireland Ltd / Nielsen TAM
Based on All Adults 15+, ROI Commercial Channels, Consolidated, National. *
Childrens
programming removed