PPT-Online search and ads

DSC340 Mike Pangburn Online ads POA Market overview Google search ads Page Rank vs Ad Rank Google AdWords ads Google AdSense ads Fraud types Customer profiling Advertising growth online. Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. These slides are modified from those by . Anand. . Rajaram. & Jeff . Ullman. History of web advertising. Banner ads (1995-2001). Initial form of web advertising. Popular websites charged X$ for every 1000 “impressions” of ad. Search and the New Economy. Session . 4. Pay-per-click Advertising. Today’s Objectives. Understand current audience. Get intelligence from referring URL’s. Get intelligence from search keywords. Plan and optimize site for target audience. Source: Innerscope Research: Video Ads on TV vs. Facebook. Final branding moments and brand logos on TV drew higher visual attention than other platforms. *Social Media results not included because too few participants watched ad in full. What make an ad “negative”?. How do voters respond to such ads?. Negative . Campaign Ads. As a strategy. Classic examples. What lessons. Always wrong?. What effects?. Turnout. Voter opinions. Blow-back. Advertising. Harini. . Sridharan. Stephen Duraski . Introduction/Motivations. Behavioral Targeting (BT) is a technique that uses a user’s web-browsing behavior to determine which ads to display to a user.. Nevena. . Vratonjic. Maxim Raya. Jean-Pierre . Hubaux. . June 2010, . WEIS’10. David C. . Parkes. Internet Economy. Online Advertising:. The main Internet business model. Revenue in 2009 in the US is . Stanford University. Autumn 2009. Instructors. : . Andrei . Broder . and Vanja Josifovski. Introduction to Computational Advertising. 1. General course info. Course Website. : . http://www.stanford.edu/class/msande239/. Xiaowei. Yang. References:. On the Leakage of Personally Identifiable Information Via Online Social Networks by . Balachander. Krishnamurthy and Craig E. Wills. Characterizing Privacy in Online Social Networks by . UW CSE454. todo. Add . vickrey. auction. Landing page analysis. Context discussion very weak. Slides 26-30 weak. Thanks To: . Mike . Mathieu. mike@frontseat.org. Thanks To: . Dr. Andrei . Broder. . Here are some of the most strange moments ever caught on camera!

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football, basketball, soccer, tennis, and more!
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In this video we commentate/report about some strange moments that happened with a main focus in sports, we also add edits in the clips to make it more entertaining!
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Thanks Elliot for helping with the voice over https://shrinklink.in/HoUPYHka https://uii.io/xqqhLc References. Challenges in Measuring Online Advertising Systems by . Saikat. . Guha. , Bin Cheng, and Paul Francis. Serving Ads from . localhost. for Performance, Privacy, and Profit by . Saikat. . Improving Perceived Performance. Julia Lee, Sr. Dir. of Engineering, Yahoo! Mail. Stevan Vlaovic, PhD, Ads Architect. Yahoo!, Inc.. June 2011. Fast facts. Yahoo! Mail #1 in US. 284MM unique users. 1.9B pageviews/day.