Outreach and Engagement InterAgency Fare Coordination and Joint Implementation How to be Successful Mary Kate Morookian Cristina Barone Regional Fare Study HIGHLIGHTS Fare Study Background amp Getting Stakeholder BuyIn ID: 766413
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Outreach and Engagement Inter-Agency Fare Coordination and Joint Implementation: How to be Successful Mary Kate Morookian Cristina Barone
Regional Fare Study HIGHLIGHTS Fare Study Background & Getting Stakeholder Buy-In Existing Conditions Peer Review and Best Practices Final Recommendations Approvals & Implementation
Regional Fare Study BACKGROUND
Regional Fare Study CHALLENGES AND OPPORTUNITIES Challenges Opportunities Different agencies (and personalities) trying to identify and work towards a unified goal Finding time to meet Staying mindful of different approval schedules Knowing when to compromise Partner agencies already gathered for another collaborative process Funding source for improvements A chance to improve inter-agency relationships Improving regional coordination surrounding customer experience
Regional Fare Study BACKGROUND – GETTING EVERYONE TO THE TABLE 2016 Voters approve half-cent sales tax for transit 2017 2017 Casually mention fare policy, create a Fare Work Group, and schedule extra meetings 2018
Regional Fare Study BACKGROUND – KEEPING EVERYONE AT THE TABLE Study Priorities for Each Agency Increase farebox recovery Fare Free Transit Low-income fares Increase ridership Sell passes at more locations Increase revenue Seamless transfers More free categories Better technology One pass for all agencies Better data reporting Agencies maintain autonomy Increase fares
Balance Revenue and Ridership Goals Improve Passenger Experience Improve Regional Coordination Make Transit An Affordable Option Explore New Fare Technologies Improve Pass Distribution & Sales Regional Fare Study GOALS
Existing Conditions FARE PRICING STRUCTURE
Existing Conditions PASS USAGE Fare Media Used by Agency Pass Type Used by Agency
Peer Review FAREBOX RECOVERY AND SUBSIDY PER PASSENGER Region Cash Fare Day Pass 10 -Ride Pass 7-Day Pass Monthly Bus Pass Wake/Durham(Multiple)$1.00-$1.50 2N/A9.6 - 1236 Seattle (Multiple)$2.752.3 - 2.9N/A N/A36 Portland ( TriMet ) $2.50 2 N/A N/A 40 Phoenix (Valley Metro) $2.00 2 N/A 10 32 Denver (RTD) $2.60 2 N/A N/A 38 Boston (MBTA) $2.00 N/A N/A 10.6 27.5 Charlotte (CATS) $2.50 N/A 13.6% discount 12.3 35.2
Peer Review FARE POLICIES AND TECHNOLOGY Fare Structure and Technology Fare Policies
Scenario Testing RIDERSHIP AND REVENUE IMPACTS Offer a Low-Income Pass Optimized to Increase Revenue Offer Fare Capping Region-Wide Flat Fare Region-Wide Tiered Fare
Final Fare Recommendations RIDERSHIP AND REVENUE IMPACTS Fare Capping with Regional Tiered Fare and Standardized Discounts Fares/Multipliers Local Regional/ Express Base $1.25 $2.50 Day Pass $2.50 $5.00 7-Day Pass $12.00 $24.00 31- Day Pass $40.00 $80.00 Base Discount $0.60 $1.25 Discount Day Pass $1.25 $2.50 Discount 7-Day Pass $6.00 $12.00 Discount 31-Day Pass $20.00 $40.00
Phase 1 Approve/implement recommended fare structure Fare Recommendations FARE STRUCTURE, MOBILE TICKETING, AND FARE CAPPING Approvals Fall 2019 Proposed Fare Structure Fares Local Regional Single Ride $1.25 $2.50 Day Pass $2.50 $5.00 7-Day $12.00 $24.00 $20.00 31-Day $40.00 $80.00 Discount Single Ride $0.60 $1.25 Discount Day Pass $1.25 $2.50 Discount 7-Day $6.00 $12.00 $10.00 Discount 31-Day $20.00 $40.00
Phase 2 1 Implement mobile ticketing and fare capping 2 Fare Recommendations FARE STRUCTURE, MOBILE TICKETING, AND FARE CAPPING Implementation early 2020 Expand GoPass Program
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