Medium most essential Medium used first in event of a major news story Medium used first to learn about new music Monthly Online Radio Listening Monthly Online Radio Listening Age Weekly ID: 729522
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Slide1Slide2Slide3
Study OverviewSlide4
Technology changes in societySlide5
Medium most essentialSlide6
Medium used first in event of a major news storySlide7
Medium used first to learn about new musicSlide8Slide9
Monthly
Online Radio ListeningSlide10
Monthly
Online Radio Listening
(Age)Slide11
Weekly
Online Radio ListeningSlide12
Weekly
Online Radio Listening
(Age)Slide13
Average time ‘Weekly Online Radio Listeners’ spend listening to Online RadioSlide14
Devices used to listen to Online RadioSlide15
Online Radio Listening in CarSlide16
Online Radio Listening in CarSlide17Slide18
When thinking about Internet-only audio, what is the FIRST word that comes to mind?Slide19
Audio Brand AwarenessSlide20
Audio Brand UsageSlide21
Listened in the
last month
to…Slide22
Listened in the
last month
to…Slide23
Listened in the
last month
to…
(Age)Slide24
Listened in the
last week
to…Slide25
Listened in the
last week
to…Slide26
Listened in the
last week
to…
(Age)Slide27
Audio Brand used most oftenSlide28
Audio Brand used most often
(Age 12-24)Slide29
YouTube UsageSlide30
YouTube UsageSlide31Slide32
Importance of keeping up-to-date with musicSlide33
Sources used for keeping up-to-date with musicSlide34
Sources used for keeping up-to-date with music
(Age 12-24)Slide35
Sources used for keeping up-to-date with musicSlide36
Source used
most
for keeping up-to-date with musicSlide37
Source used
most
for keeping up-to-date with music (Age 12-24)Slide38
Source used
most
for keeping up-to-date with musicSlide39Slide40
Podcast ListeningSlide41
Devices used
most often
to listen to podcastsSlide42
Monthly
Podcast ListeningSlide43
Weekly
Podcast ListeningSlide44
Podcast Listening:
(Education)Slide45
Podcast Listening:
(Income)Slide46
Number of Podcasts listened to in last weekSlide47
“Serial” PodcastSlide48Slide49
Smartphone OwnershipSlide50
Smartphone Ownership
(Age)Slide51
Smartphone AppsSlide52
Smartphone Data Plan ConsiderationSlide53
Smartphone Data Plan ConsiderationSlide54
Shazam and SoundHoundSlide55
Tablet OwnershipSlide56
Internet-connected TV OwnershipSlide57Slide58
Audio sources used in primary carSlide59
Audio sources used in primary carSlide60
Audio sources used at least
‘most of the times’ in primary carSlide61
Audio sources used at least
‘most of the times’ in primary carSlide62
In-Dash Information and Entertainment SystemsSlide63
In-Dash Information and Entertainment SystemsSlide64Slide65
Currently use any social mediaSlide66
Social Media AwarenessSlide67
Social Media UsageSlide68
Social Media UsageSlide69
Social Media Usage
(Age 12-24)Slide70
Usage of Social Media “Several Times per Day”Slide71
Social Media site used most oftenSlide72
Social Media site used most often
(Age 12-24)Slide73Slide74
ObservationsSlide75
ObservationsSlide76
ObservationsSlide77
ObservationsSlide78