BASMA ABDELNASSER KRZISIEK TKACZEW SERENA DAL MOLIN MARIKA GENOVESE MAURO COMELLATO NICOLA COSTA THE HISTORY LOréal Products LOréal Luxe Its international brands incarnate all the facets of elegance and refinement in three major specializations ID: 815133
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Slide1
GROUP NAME : Mark & Ting
BASMA ABDELNASSER
KRZISIEK TKACZEW SERENA DAL MOLINMARIKA GENOVESE MAURO COMELLATONICOLA COSTA
Slide2THE HISTORY
Slide3L’Oréal Products
L’Oréal Luxe
: Its international brands incarnate all the facets of elegance and refinement in three major specializations: skin care, make-up and perfume. L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites. Consumer Product Division: The Consumer Products Division makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels – hypermarkets, supermarkets, drugstores and traditional stores. These brands offer a wide range of
coloring products, hair care, makeup and skin care.
Professional Product Division
:
The Professional Products Division distributes its products in
salons worldwide
. The division can meet the needs of different hair care salons, for color, shape and styling,
shampoos and general hair care needs
. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as
high-level training, to ensure professional service
.
Active Cosmetics Division
:
The Active Cosmetics Division brands meets a range of different skin care needs from normal to blemish-proned, in healthcare outlets worldwide, including,
pharmacies, drugstores, and medi-spas.
. Thanks to its highly complementary brands the division is the world leader in dermocosmetics.
Slide4THE BRAND’S PORTFOLIO
Slide5SOME FINANCIAL DATA
Slide6GROUP’S ORGANIZATION
Slide7CORPORATE SOCIAL RESPONSABILITY
“Together we will make beauty sustainable. Together we will make sustainability beautiful.”
beauty of protecting the environment and biodiversity, the beauty of supporting communities and providing security for employees, the beauty of delivering desirable and sustainable products for women and men.Innovating sustainably: innovate to realize products with social and environmetal benefit Producing sustainably : reduce environmental footprint by 60%Living sustainably: empower every consumer to make sustainable consumption choisesDeveloping sustainably: realize success and sharing it with employees, suppliers and communities
Slide8CORPORATE SOCIAL RESPONSABILITY
Slide9Mission, vision and
values
MISSION: “L’oréal, offering beauty for all” through a universalisation strategy.They aim at delivering quality products to clients, while protecting employees and preserving the environment.According to L’Oréal, Beauty is universal and it represents a language, a science and a commitment.VISION: is to “win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires”
and others…
Beauty for all, beauty for each individual
Observe local beauty customs
Facilitating access to cosmetics products
Accelerate the regionalisation of their expertise
VALUES
:
Passion, Innovation, Entrepreneurial spirit, Open-mindness, Quest for excellence, Responsibility
Slide10Values-Based Matrix (VBM)
Mind
Heart
Spirit
Mission
“Beauty for all”
:Provide the best in cosmetics innovation to everyone around the world
High quality products for everyone all over the world
Make individuals self-confident, helping them express their personalities
Preserve the beauty of the planet and supporting local communities
Vision
“because I’m worth it”
meet the infinite diversity of consumer’s beauty needs and desires
In the attempt to Win over another one billion consumers around the world
Understand the difference among the local markets through multi-cultural innovation
Responsible innovation:
Product safety, environmental respect, science and ethics together, innovation adapted to global diversity
Values
Passion, Innovation, Entrepreneurial spirit, Open-mindness, Quest for excellence, Resposibility
Quest for excellence and desire to surpass ourselves to be able to provide the best for our consumers
It is r
ecognized by the Ethisphere Institute for the fourth time as one of the World’s Most Ethical Companies
L’Oréal supports the United Nations Global Compact that encourages the integration of social, environmental and governance principles in business activities.
Slide11REFERENCES
www.loreal.comRothaermel F.T., 2013, Strategic Management: Concepts, McGraw-Hill
Kotler P., Kartajaya H., Setiawan I.Wiley & Sons 2010, Marketing 3.0: From Products to the Human Spirithttp://www.loreal.com/popinVideo.aspx?videoID=119347