UN75 Youth Outreach Plan - PowerPoint Presentation

Slide1

UN75 Youth Outreach Plan

Prepared by a Student Team from the Duke Innovation and Entrepreneurship Program: Cassidy Connett, Justin Koga, Meriwether Morris, Ehime Ohue, Alicia Porile, and Albert Sun

Our approach has two components:

A p

roposal for effective youth outreach to be implemented by the UN in the UN75 campaign and beyond

Our own outreach campaign run on Duke’s campus

Our Proposal for UN-Driven Youth Outreach

To reach college students and their families:

Target high intensity college rivalries in promotional content

Reach out to established groups on campus whose missions align with that of the UN

Prioritize Access to Marginalized/Stigmatized Universities

To reach children:

Establish partnerships with individuals who are popular in youth culture

Promote and advertise these partnerships on youth-salient platforms

Leverage existing partnerships (such as that with NowThis) to motivate participation

Encourage Viral Challenges

College Student Outreach

Target High Intensity Collegiate Rivalries

The concept:

College rivalries attract a lot of attention on campuses, within nearby communities, and across broader fan bases.

We recommend tapping into this attention to spread the message about UN75. For example, Duke and UNC basketball teams could be contacted for a joint promotional video.

The video:

The video could feature the players talking about their respective schools as well as what is important to them in the future.

In the end, the two teams could agree that a more sustainable future is something, maybe even the only thing, they can both agree on.

The scope:

While Duke v. UNC is a great example, by targeting rivalries across different geographic zones, like Ohio State v. Michigan, a nation-wide conversation about UN75 and its core messages could be inspired.

Reach Out to Established Groups on College Campuses to Spark Conversation

It can be hard to get conversations started on college campuses.

It would be helpful to contact student organizations within campuses to inspire conversations about the UN75 mission, as well get involvement in UN75 social media campaigns.

College students tend to respond to content posted by friends and peers - by starting with student groups as opposed to trying to target students directly, a greater impact could be made.

In reaching out to different colleges, we recommend including a diverse range of universities and community colleges to try and reach as many perspectives as possible.

Groups worth reaching out to at Duke:

Using Duke as an example, we propose reaching out to a variety of different student groups which are mindful of diverse identities and would bring the most people into the conversation. Here are some examples from Duke:

Environmental Focus:

Duke Sustainable Oceans Alliance

Duke Climate Coalition

Duke Environmental Alliance

Duke Energy Club

Inclusivity Focus:

Mi Gente

Duke NAACP

Duke AFRICADuke Native American Students’ Association

Global Cooperation Focus:

Duke University Union

Duke Political Union

Duke Model UN

Baldwin Scholars

Prioritize Access for Marginalized/Stigmatized Universities

One issue that arises in many of these conversations on social issues is the lack of inclusivity from all affected. Targeting this conversation to only elite universities, such as top PWI’s , will continue this issue.

In order to avoid this, we recommend actively being intentional with these actions to make sure that all college students are able to be apart of the college student. This can be done in a multitude of ways:

Partnering with colleges of different levels and variations (HBCUs, PWIs, Public schools, private, and community schools) to allow their students automatic signups to UN75 newsletter when they enroll into the college. This newsletter should update them on global conversations while also allowing them to join the conversation with feedback or comments

Tailored campaigns to different types of marginalized universities

-#InnovateUN- this can be a challenge that motivates HBCU students to create innovative solutions to global problems. Winner can be incentivized by being featured online or through a reward offered by a UN partner

Another campaign could have similar goals, but only be offered to those in Community College

Adding Ambassadors on these campuses

Middle and High School Outreach

Establish Partnerships with Individuals

who are Popular in Youth Culture

Young people love to join challenges, competitions, and online campaigns. This can be magnified when popular celebrities get involved.

We recommend targeting high profile individuals from different sectors: movies, music, Twitter, YouTube, etc. and encouraging these influencers to post a video answering the key questions of the UN75 campaign with a hashtag and encouraging their followers to join them.

Meet-and-greets with these partners could be a salient way to motivate participation.

Examples of Potential Individual Partners

Sports

Zion Williamson

Lebron James

Dwyane Wade

Serena Williams

Cristiano Ronaldo

Megan Rapinoe

Danica Patrick

Simone Biles

Lionel Messi

Music

Harry Styles

Beyoncé

Cardi B

Megan Thee StallionMaggie Rogers Harry StylesJustin Bieber

Bad Bunny

Lizzo

DaBaby

Khalid

Ed Sheeran

Film and TV

Noah Centineo

Yara Shahidi

Gabrielle Union

Penn Badgley

SNL Cast

Casts of Superhero Movies

Chrissy Teigen

Zendaya

Cole and Dylan Sprouse

NowThis Raffle

Young people, particularly young creatives, are constantly looking for ways to get their art, content, and ideas out to the public. Going “viral” is a coveted accolade.

The UN’s NowThis partnership offers the potential to incentivize young people to join, and encourage their peers to join, the UN75 conversation. As NowThis is a platform that offers visibility for short videos, we propose creating a raffle.

The raffle can encourage people to post a short video contributing to the UN75 conversation with a specific hashtag to enter. After the campaign, several contributors can have their account names drawn from the raffle and should be contacted to have their short video featured on NowThis.

Elementary School Outreach

Viral Challenges

There is nothing more heart-jarring and popular than videos showcasing young students or teachers with their young students!

UN can use this as a way to spread the UN75 campaign by creating challenges for elementary school classrooms where students express what global issues mean to them

The challenge could include any type of expression such as a class song, skit, or decoration. The videos could be put on youtube and voted on through likes or shares, and the winner could be featured on the UN75’s website or on the NowThis page.

Establishing Connections Beyond Borders

An important part of UN75 campaign would be

to establish conversation and connect young people to each other

We recommend utilizing a popular program that exists in some elementary schools in order to achieve this goal: “Pen Pals”

UN75 could encourage conversation among young students by creating avenues that connect students from schools across the country or beyond to work together to create solutions on global issues or to explain to each other how issues affect their hometown. This could be done in ways such as:

UN75 Pen Pal Day- UN75 could host a sign up of schools to participate in video chats with other schools across the country or globe on their website. After signing up, UN75 will connect them with their PenPal school and pick an annual day where these schools videochat each other and allow students to connect on global issues.

This program could also possibly be featured as a video on the UN Partner’s NowThis

Our UN75 Campaign at Duke

Here At Duke

Our team created an Instagram account featuring short videos of fellow students answering the UN75 campaign questions: “Why is global cooperation important?” and “What three things can change the world?”

We did this with the goal of stimulating conversation surrounding the UN75 on our campus and to have provide a social media presence that gives students a platform to engage in this discussion.

The account is

@Duke_un75.

Example Profile #1

Madeleine is currently in her Senior year at Duke.

In this video she explains the importance of mindful eating, mental health, and equal access to education.

Click on the link for the full video!

https://www.instagram.com/p/B53VwEUga21/?utm_source=ig_web_copy_link

Example Profile #2

Gabrielle

is currently in her Freshman year at Duke.

In this video she explains how access to assistive technology will

reduce inequalities

.

Click on the link for the full video!

https://www.instagram.com/p/B5MepNzAF1v/?utm_source=ig_web_copy_link

Please contact us for any further information or to facilitate partnerships on Duke’s campus.

Ehime Ohue-

ehime.ohue@duke.edu

Meriwether Morris-

meriwether.morris@duke.edu

Alicia Porile-

alicia.porile@duke.edu

Cassidy Connett-

cdc68@duke.edu

Albert Sun-

as1003@duke.edu

Justin Koga-

justin.koga@duke.edu