SNAP Outreach in New York State

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SNAP Outreach in New York State




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Presentations text content in SNAP Outreach in New York State

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SNAP Outreach in New York State

An Overview of the SNAP Outreach Requirements, Guidelines and Best Practices created for the Nutrition Outreach and Education Program

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Presenters:

David

Rimai

Reynolds, Director of Field OperationsDiana L. Lezette,Training and Instructional Design Coordinator

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Agenda

:

SNAP Outreach in NYS

Nutrition Outreach and Education Program Overview

Program Achievements

Aspects of NOEP Outreach

Q&A

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SNAP Outreach in NYS

Seven Targeted SNAP outreach projects statewide funded by OTDA:

Catholic Charities

Metropolitan Council

Project Hospitality

Seedco

United Way of Buffalo and Erie Counties

United Way of New York City

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SNAP Outreach in NYS

Hunger Solutions New York manages:

The Long Island Anti-Hunger Initiative (LIAH)

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LIAH

Covers Nassau and Suffolk Counties

Provides SNAP application assistance

Uses innovative outreach including:

Direct mailings

SNAP enrollment events

Social media

Robocalls

Texting outreach

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LIAH

Partners include:

Health and Welfare Council of Long Island

United Way of Long Island

North Shore-Long Island Jewish Health System

Food Research and Action Center

AARP Foundation

Island Harvest

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Nutrition Outreach and Education Program (NOEP)

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NOEP

Since 1987 Hunger Solutions New York has managed NOEP.

One of the largest SNAP outreach programs in the nation.

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56 Counties

51 Agencies

74 NOEP Coordinators

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NOEP

Free and Confidential

Helps connect potentially eligible New Yorkers to SNAP and other federal nutrition programs.

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NOEP

Prescreen

Application assistance

Identify and remedy barriers

Refer households to other nutrition assistance programs and community agencies.

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NOEP Achievements:

During the 2013-2014 contract year:

More than:

30,000 new households received SNAP benefits.

60,000 pre-screenings occurred.

212,000 face-to-face contacts were made with potentially SNAP eligible New Yorkers.

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NOEP Achievements:

During the 2013-2014 contract year:

More than:

10,000 households were assisted with language translation for the SNAP application process.

2,800 home visits were conducted for homebound seniors and disabled New Yorkers.

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NOEP Achievements:

During the 2013-2014 contract year:

NOEP assisted more than:

5,800 disabled individuals

8,000 immigrants

14,000 seniors

20,000 children

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NOEP Outreach

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Outreach Campaigns

Six Campaigns:

Short term

Specific theme/audience

Statewide

Unified message

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Outreach Campaigns

Success Starts with School Breakfast.

Heat and Eat: With SNAP You Don’t Have to Choose.

Between Shifts and Between Jobs SNAP is Working for You.

SNAP. It’s Accessible.

Stay Healthy with SNAP.

When School Ends, Summer Meals Begin.

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Outreach Examples:

Flyers

Postcards

PostersEducational lettersPromo items

Spaghetti Strainer

Cattaraugus

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Outreach Examples:

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Outreach Examples:

Agency collaborations and referral systems

Exhibiting

at eventsPresentations

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Special Initiatives

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Special Initiatives

May be piloted.

May be certain area.

Not a limited time frame.

Can come from NOEP interest based on community need and outreach opportunities.

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Veterans and Military Families Initiative

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Grocers Initiative

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Hunger

Solutions New York Recipient of

the

Food

Research

& Action Center (FRAC)

2013

Innovative Anti-Hunger Work

Award for

Veterans and Military Families Special Initiative

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Outreach Creativity and Flexibility

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Outreach Creativity and Flexibility

Can provide NOEP Coordinators with the opportunity to be creative in targeted outreach.

Increases effectiveness of outreach:

Based on NOEP knowledge of community need, outreach locations, community events and timeliness.

Population-specific

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Guidelines and Requirements for SNAP Outreach

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Guidelines and Requirements for SNAP Outreach

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Requirements for SNAP Outreach

All NOEP Coordinators trained on requirements. For example:

Federal funds cannot be used for TV or radio ads or billboards.

Which required disclosures, such as funding disclosures or Equal Opportunity statements, must appear on outreach.

Must include clear

contact information and location served.

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Requirements for SNAP Outreach

Funding requirements.

Consistent messages.

Best practices we have learned and continuously work to enhance.

Why the requirements and guidelines?

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Diversity and Cultural Competence

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The Broader Impact of Targeted Outreach

BUILDERS

CAREGIVERS

BOOMERS

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The Broader Impact of Targeted Outreach

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How to get connected to the NOEP program in your location.

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www.FoodHelpNY.org

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Connect with your NOEP coordinator.

Create a referral system.

Let other agencies or organizations know about

benefits of NOEP and SNAP.

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www.mybenefits.ny.gov

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Questions?

www.HungerSolutionsNY.org Facebook.com/HungerSolutionsNY Twitter.com/NewYorkHunger

©Hunger Solutions New York. All Rights Reserved.

Prepared by a project of Hunger Solutions New York, USDA/FNS, and NYSOTDA. This institution is an equal opportunity provider.

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