SNAP for Farmers What is SNAP

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SNAP for Farmers What is SNAP

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SNAP for Farmers


What is SNAP



Nutrition Assistance ProgramFormerly the food stamp program


Why accept SNAP?

Compliments the FMNP program with a wider range of eligible products

46 million Americans receive SNAP benefitsNYS distributes over $5 Billion in SNAP benefits annually

SNAP adds customers and sales to your farm!


What is Market Link™

Complete technology solution for farmers and markets.

Smartphone, card reader and blue-tooth connected printerNationally negotiated rates with third party processorUSDA support for operational fees

Expedited applications



Free Terminal Program

Direct marketing farmer

Participating in at least one market that is not already SNAP authorizedORFarmers market not currently accepting SNAP or without functioning equipment

Eligible for Support from NYS program:

Direct marketing farmer

Farmers Market


Mobile Market


Free Terminal Program:

Fees & Commitments


Year 1

Year 2

Year 3

Year 4

iPhone with card reader





Wireless data service







for payment processing $0$0$0$120License Fee for MobileMarket+ application$0$0$0$100Transaction feesSNAP: 15 cents per transactionCredit & debit: 1.79% of sale plus 15 centsTotal$0$0$0$250

* Varies based on provider (Verizon, AT&T,




Changing your dataplan

Required after year 3

You choose providerYou choose level of dataplan

May require reactivation



3 year commitment to

WorldPayEarly termination fees apply


NYS Program adds on:


Promotional materials reimbursement: Transaction fees (SNAP only)Annual processing fee

Annual licensing fee


Where can you use the equipment?

Anywhere that makes the most sense to you!

Farmers marketCan be used simultaneously with tokensFarm standPYO

CSA programsCannot accept prepayment greater than 14 days in advance, nor membership or delivery fees

CANNOT be used for SNAP with online sales!


SNAP Eligible Products

All fruits and vegetables

Meats, fish and poultry

Cheese and all dairy productsEggsBaked goods Processed foodsMaple/honey/cider/juicesHerbs – plants and bunchedPlants and seeds that bear food

Ineligible Products:

Non food products

Wine & alcohol products

Hot foods

Foods meant to be eaten on site


Debit and Credit

This is a part of the

MarketLink packageFees are your own, no reimbursementNo monthly minimums


Grow Sales with Electronic Payments

Community Merchants USA, reported in Forbes Magazine that only


of sales today are completed in cash.Cash sales are estimated to drop to less than 23% in the next four years.

Another study shows that the size of a sale can increase as much as 40% when using a credit card.Do business the way your customers want to do business


Step 1: SNAP Certification

Apply to USDA Food and Nutrition Service for SNAP Certification

Required for each farm ownerSocial security cardDrivers licenseBusiness license

Requires for each farmers market, one responsible personSocial Security cardDrivers license


Step 2: Farmers Market Coalition

Requires your certification SNAP number

Requires you to upload a W9 In roughly 2 weeks you will receive your approval number


Step 2: Farmers Market Coalition


Step 2: Farmers Market Coalition


Step 3: MarketLink

http:// the online application

Requires your SNAP certification numberRequires your FMC approval number

In roughly 2 weeks you will be called by


to complete their application for service

For each principal owner you will need

Drivers license number

Social security number

Date of birth

Home address/phone

For the farm or market, you will need:


Banking information


Step 3: MarketLink


Two ways to go through the applications:

1) go to

www.marketlink.orgInstructions are available to help you through the full application process

OR2) Phone appointment with Federation and do SNAP app over the phone

Completed app emailed to you for signature and submission

Instructions for the FMC and


online apps


Terminal Set up

Once approved by USDA and after you have completed the

WorldPay application, you will receive your new iPhone from Mobile Market+™ from Novo DiaUnpack and charge your iPhone

Use the Quick Start Guide to prepare to accept transactions

Training by Market Link Team:

Terminal set up

Terminal usage


Your responsibilities

Maintain adequate funds in your checking account to cover fees

Reconcile your account monthly

Farmers market mandatory training via webinarFarmers must accept payment ONLY on SNAP eligible productsTreat SNAP customers with dignity and respectBe prepared to accept SNAP payments throughout the market hours, each market day




Contact us today!

The Farmers Market Federation of NY provides SNAP assistance to all farmers and markets in NY State


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