Presentations text content in SNAP for Farmers What is SNAP
Slide1
SNAP for Farmers
Slide2What is SNAP
S
upplemental
Nutrition Assistance ProgramFormerly the food stamp program
http://www.nyfarmersmarket.com
Slide3Why accept SNAP?
http://www.nyfarmersmarket.com
Compliments the FMNP program with a wider range of eligible products
46 million Americans receive SNAP benefitsNYS distributes over $5 Billion in SNAP benefits annually
SNAP adds customers and sales to your farm!
Slide4What is Market Link™
http://www.nyfarmersmarket.com
Complete technology solution for farmers and markets.
Smartphone, card reader and blue-tooth connected printerNationally negotiated rates with third party processorUSDA support for operational fees
Expedited applications
Slide5Eligibility
Free Terminal Program
Direct marketing farmer
Participating in at least one market that is not already SNAP authorizedORFarmers market not currently accepting SNAP or without functioning equipment
Eligible for Support from NYS program:
Direct marketing farmer
Farmers Market
CSA
Mobile Market
Slide6Free Terminal Program:
Fees & Commitments
Year 1
Year 2
Year 3
Year 4
iPhone with card reader
$0
$0
$0
$0
Wireless data service
$0
$0
0
$30*
Annual
fee
for payment processing $0$0$0$120License Fee for MobileMarket+ application$0$0$0$100Transaction feesSNAP: 15 cents per transactionCredit & debit: 1.79% of sale plus 15 centsTotal$0$0$0$250
* Varies based on provider (Verizon, AT&T,
T-Mobile,
etc.)
Slide7Changing your dataplan
http://www.nyfarmersmarket.com
Required after year 3
You choose providerYou choose level of dataplan
May require reactivation
Slide8Commitments
http://www.nyfarmersmarket.com
3 year commitment to
WorldPayEarly termination fees apply
Slide9NYS Program adds on:
Training
Promotional materials
www.nyfarmersmarket.com/ebtSignageTokensFee reimbursement: Transaction fees (SNAP only)Annual processing fee
Annual licensing fee
Slide10Where can you use the equipment?
http://www.nyfarmersmarket.com
Anywhere that makes the most sense to you!
Farmers marketCan be used simultaneously with tokensFarm standPYO
CSA programsCannot accept prepayment greater than 14 days in advance, nor membership or delivery fees
CANNOT be used for SNAP with online sales!
Slide11SNAP Eligible Products
All fruits and vegetables
Meats, fish and poultry
Cheese and all dairy productsEggsBaked goods Processed foodsMaple/honey/cider/juicesHerbs – plants and bunchedPlants and seeds that bear food
Ineligible Products:
Non food products
Wine & alcohol products
Hot foods
Foods meant to be eaten on site
Slide12Debit and Credit
http://www.nyfarmersmarket.com
This is a part of the
MarketLink packageFees are your own, no reimbursementNo monthly minimums
Slide13Grow Sales with Electronic Payments
Community Merchants USA, reported in Forbes Magazine that only
27%
of sales today are completed in cash.Cash sales are estimated to drop to less than 23% in the next four years.
Another study shows that the size of a sale can increase as much as 40% when using a credit card.Do business the way your customers want to do business
Slide14Step 1: SNAP Certification
http://www.nyfarmersmarket.com
Apply to USDA Food and Nutrition Service for SNAP Certification
Required for each farm ownerSocial security cardDrivers licenseBusiness license
Requires for each farmers market, one responsible personSocial Security cardDrivers license
Slide15Step 2: Farmers Market Coalition
http://www.nyfarmersmarket.com
Requires your certification SNAP number
Requires you to upload a W9 In roughly 2 weeks you will receive your approval number
Slide16Step 2: Farmers Market Coalition
http://www.nyfarmersmarket.com
Slide17Step 2: Farmers Market Coalition
http://www.nyfarmersmarket.com
Slide18Step 3: MarketLink
http://www.nyfarmersmarket.com
http://
marketlink.org/training/customer-processing-agreement-submissionComplete the online application
Requires your SNAP certification numberRequires your FMC approval number
In roughly 2 weeks you will be called by
WorldPay
to complete their application for service
For each principal owner you will need
Drivers license number
Social security number
Date of birth
Home address/phone
For the farm or market, you will need:
TIN
Banking information
Slide19Step 3: MarketLink
http://www.nyfarmersmarket.com
Slide20Two ways to go through the applications:
http://www.nyfarmersmarket.com
1) go to
www.marketlink.orgInstructions are available to help you through the full application process
OR2) Phone appointment with Federation and do SNAP app over the phone
Completed app emailed to you for signature and submission
Instructions for the FMC and
MarketLink
online apps
Slide21Terminal Set up
http://www.nyfarmersmarket.com
Once approved by USDA and after you have completed the
WorldPay application, you will receive your new iPhone from Mobile Market+™ from Novo DiaUnpack and charge your iPhone
Use the Quick Start Guide to prepare to accept transactions
Training by Market Link Team:
Terminal set up
Terminal usage
Slide22Your responsibilities
Maintain adequate funds in your checking account to cover fees
Reconcile your account monthly
Farmers market mandatory training via webinarFarmers must accept payment ONLY on SNAP eligible productsTreat SNAP customers with dignity and respectBe prepared to accept SNAP payments throughout the market hours, each market day
Slide23Questions?
http://www.nyfarmersmarket.com
Slide24Contact us today!
The Farmers Market Federation of NY provides SNAP assistance to all farmers and markets in NY State
http://www.nyfarmersmarket.com
deggert@nyfarmersmarket.com
315-400-1449
SNAP for Farmers What is SNAP
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