PPT-External Research Funding Information Session Marketing

Marketing Dimitra Koutsantoni Associate Director Sponsored Projects and Foundation Relations Office of the Dean and Office of External Relations amp Development Elena M Piercy Executive Director. Kristina Zikienė. 2013, Vytautas Magnus University. Nature of Marketing. Marketing. is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. . Office of . Research. TIPS . for. writing . a strong intramural funding proposal. F. ollow. . the. RFP . G. uidelines. The . most important . advice we can give:. Read . through the Request for . Proposals (RFP) carefully. . Professor . Janice Kay. Provost. University of Exeter. The fundamental principle of GW4 funding is to enable strategic research partnerships that could not have been created by any of the single institutions on their own and that have the potential to create significant added value. Robert E. Floden. June 2012. Purpose Structure of Visit. Purpose: Review and . comment . on George Mason University College of Education and Human Development operations . and policies for . supporting . September 6, 2016. 1. Nothing in this presentation should be interpreted to replace a thorough and complete reading of the SSHRC Program Guidelines. (Tip #1). 2. AGENDA:. Insight Grant 101. Evaluation and Adjudication. September 6, 2016. 1. Nothing in this presentation should be interpreted to replace a thorough and complete reading of the SSHRC Program Guidelines. (Tip #1). 2. AGENDA:. Insight Grant 101. Evaluation and Adjudication. How is the Information Analyzed???. Information is gathered in internal databases and through marketing intelligence.. Marketing research requires more analysis.. Managers need assistance to gain customer and market insights that will improve their marketing decisions.. PE – Acquire foundational knowledge of marketing information management to understand its nature & scope. PI – Explain the need for sport/event marketing information. Vocabulary. Marketing Information - . 1.06 Collect secondary marketing data to ensure accuracy and adequacy of information for decision making. Keys to Successful Marketing. Must understand and meet customer needs and wants. To meet customer needs, marketers must collect information. What . Is Marketing?. independent variables. inputs. includes:. situational factors. marketing courses of action to steer the market. dependent variables. outputs, phenomena one seeks to explain. includes:. Principles . of Marketing. Types of Marketing Information: Internal Data . Large databases collect massive amounts of data from a variety of sources: customer demographic and profile data linked to in-store and online purchasing history, Web site search terms, page views, social media posts, and other . Cavallo (Group Leader). What. . do . we. call External Funds at CERN?. Activities. What. do . we. . do (. exactly. )?. 2. External Funding group (FAP-EF). ACC. Accounting. J. K. Robinson. AIS. Administrative. Management. Dimitra Koutsantoni. Associate Director. Sponsored Projects and Foundation Relations. Office of the Dean and Office of External Relations & Development . Elena M. Piercy. Executive Director. Function: Marketing Information Management. Utility: Information Utility. What You’ll Learn…. Why is marketing research important?. How does a marketing information system work. ?. What is the difference between the four types of marketing...