PPT-Asch Conformity Experiment

By Katelyn Bacsi Lauren Borders and Justin Bingham Psychologist Involved Solomon Asch was the psychologist that came up with the idea He believed people behave based on how they perceive the world not how it is actually He was born on Sept 14 1907 and died on Feb 20 1996 He won the Guggenheim Fellowship Award for Social Sciences. Learning Outcomes. SC.3.C. : Evaluate Research on conformity to Group Norms. SC.3.D. : Discuss factors influencing conformity.. Warm-Up. What. is conformity? . When. and . Why. do we conform?. How. Spaced Learning. What is conformity?. ‘. A change in behaviour or belief as a result of real or imagined group pressure. ’. Definition for 2 AO1:. Mention whether private beliefs are changed or not and whether the change is long lasting.. Walter Sinnott-Armstrong, . Meagan Kelly, and . Lawrence Ngo. (Duke University,. MAD Lab). A Case. A terrorist has hidden a large bomb where it will kill thousands of innocent people unless you disarm it. The only way to save them is to torture the terrorist in order to find out where the bomb is. Should you torture the terrorist?. Explanations of . i. ndependent behaviour. Starter . Using the images in your booklet, identify the 4 explanations of why people obey.. Write a summary of each explanation in the box provided.. 10 minutes, no notes!!!. L. esson 2. Starter. Read your paragraphs on . sherif. Sherif. G. R. A. V. E. Asch (1956). Ash thought . Sherif’s. findings were due to the . ambiguity. of the . situation. What would happen if participants were exposed to social influence in a group situation where there is no doubt about the correct answer (unambiguous situation. On Post-its. What is Social Influence?. Conformity: . The tendency for people to adopt the behaviour, attitudes and values of a reference group. Majority influence. The opposite of deviation . Kelman's. Minds on…. Why do . you think people . conform?. Possible answers?. To fit . in. To be . liked. Everybody else is doing . it. Other reasons?. 1) Group Attractiveness:. The more attractive the group is to its members, the more likely the members are to conform.. Geoff Goodman, Ph.D.. Today’s lecture will focus on why this is so hard to do!. What is conformity?. Conformity . refers to a change in a person’s behavior or opinions as a result of real or imagined pressure from a person or group of people. Miss Bird. Criticisms of Asch’s research. Is the study a ‘child of it’s time’?. Findings could be unique to one culture.. All male and all American PTs.. Conducted in 1950’s (an era when people were worried/afraid to stand out and be different).. Conformity is a type of social influence involving a change in belief in order to fit in with a group (Also known as majority influence).. Types of Conformity. Three types of conformity developed by Man (1969):. . Social influence. TYPES. of conformity: . internalisation, identification and . compliance. EXPLANATIONS. . for conformity: . normative and informational. Social Influence . Social influence is the scientific study of the ways in which people’s thoughts, feelings and behaviours are affected by other people. Procedure:. Make a private estimate – write it down do not show anyone else?. In small groups – discuss your estimate and establish a group estimate. Share with whole class.. Make a second private estimate. Asch Conformity Study (1951). https://. www.youtube.com/watch?v=NyDDyT1lDhA. . Milgram’s Compliance Study. https://. www.youtube.com/watch?v=eTX42lVDwA4. . And … . Derren. Brown does it. https://. FFV Marketing . S. tandards. Checks. . on. . conformity. Checks. . on. . conformity. . to. marketing . standards. . will. be . carried. . out. at . all. marketing . stages. , in . order. .