Campaign videos comparison Max Boiten Background BNN television European election show Bringing politicians closer to audience Make new more accessible campaing ID: 435414
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Slide1
CCCP projectCampaign videos comparison
Max BoitenSlide2
BackgroundBNN televisionEuropean
election
show
Bringing
politicians
closer
to
audience
Make new, more
accessible
,
campaing
videosSlide3
Candidate evaluationSocial
psychology
First
impression
Charisma
Trust
Leadership
Politics
Party
Top topics
Placement on pro-anti EU
scaleSlide4
Survey setupFirst waveCollect evaluations
based
on
photos
Input
for
tv makersSecond waveCollect evaluations based on campaign videosCompare campaign videos: Original and made by tv makersSlide5
Quick results
Very
untrustworthy
Untrustworthy
Not
trustworthy
,
nor
untrustworthy
Trustworthy
Very
trustworthy
VVD1
11.4
28.3
38.1
21.3
.8
VVD0
9.3
26.2
36.6
26.3
1.5Slide6
Methodological issuesWave 1; Photos
Manipulation
not
controlled
Politicians
could pick photoWave 2; VideosWatch Hans van BalenHorrifying videosNo marginal manipulation
Industry
constraints