Principal Sussex Central High School How to Significantly Increase Enrollment Retention and Graduation Rates with Millennials Thomas Pond CTE Director and Assistant Principal Colonial Heights High School ID: 684497
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Julius Hamlin
Assistant PrincipalSussex Central High School
How to Significantly Increase Enrollment, Retention, and Graduation Rates with Millennials
Thomas Pond
CTE Director and Assistant Principal
Colonial Heights High SchoolSlide2
The Best Kept Secret In Town?
Is Your School…2Slide3
Everything we do is Marketing!
EMBRACE3Slide4
“The Rain Effect!”
CONSISTENT PERSISTANCEDRIP
DRIP
DRIP
DRIP
DRIP
DRIP
4Slide5
Open HouseTour
PresentationConversation (in person or on the phone)Direct Mail (letter, post card, greeting card)Signage (sign, poster, flyer)Advertising (TV, radio, billboard, web banner)Website VisitEmailText MessageDRIPS5Slide6
ANYTHING
that makes them think ofYOU!DRIPS6Slide7
Make each drip
CONNECTBOLDPERSONALFUNENROLLMENT FUNNEL7Slide8
What people remember…
100% FEEL50% TOLD33% READENROLLMENT FUNNEL8Slide9
W I F M
ENROLLMENT FUNNEL
What’s In It For Me?9Slide10
MEET THE
MILLENNIALS10Slide11
Lost Generation 1883-1900 111+Greatest Generation 1901-1924 87-110
Silent Generation 1925-1942 69-86Baby Boomer Generation 1943-1964 47-68Generation X (MTV) 1965-1978 33-46Generation Y (Millennial) 1979-2000 11-32Generation Z (I-Generation) 2001-???? 0-10+MILLENNIAL GENERATION11Slide12
Generation Y (Millennial) 1979-2000 11-32
Echo Boom Generation71 million Americans born (Baby Boom-76 million)“Experience is Everything”Friends = FamilyPrefer groups to one-on-one interactionNurturedUnique – Special – ImportantEntitledCelebrate diversityHigh expectationsRewrite the rulesMILLENNIAL GENERATION12Slide13
Generation Y (Millennial) 1979-2000 11-32
Extremely Tech Savvy - ConnectedInternetMySpaceFacebookTwitterBloggingInstant MessagingText MessagingVideo GamesUNLIMITED OPTIONSMILLENNIAL GENERATION13Slide14
Generation Y (Millennial) 1979-2000 11-32
According to: Connecting to the Net Generation (7,705 students)97% own a computer97% have downloaded music or media49% regularly download music or media94% own a cell phone76% use instant messaging/social network sites66% have a Facebook account60% own a portable music device34% use websites as primary news source28% author a blog44% read blogsMILLENNIAL GENERATION14Slide15
Generation Y (Millennial) 1979-2000 11-32
According to: Connecting to the Net Generation (7,705 students)58% create personal content weeklyWebsitesBlogsVideos68% use cell phone to text message50% prefer IM as primary source of communication66% log on to IM several times per day15% of IM users are logged in 24/737 – average IM list sizeMILLENNIAL GENERATION15Slide16
Generation Y (Millennial) 1979-2000 11-32
Workforce IssuesTeam-OrientedWork well in groupsGood multi-taskingInsist on stimulating job environmentExpect frequent rewards“Work to live” – NOT “Live to work”Tuned into their own valueLimited loyalty to employerBoss (no) / Coach or Mentor (yes)MILLENNIAL GENERATION16Slide17
Generation Y (Millennial) 1979-2000 11-32
Workforce IssuesAccording to a survey of hiring managers and human resource executives by CareerBuilders.com85% feel Millennials have a strong sense of entitlement than older workersGreatest ExpectationsFlexible work schedulesMore vacation or personal timePromotion within 1-yearHigher payMILLENNIAL GENERATION17Slide18
Generation Y (Millennial) 1979-2000 11-32
Workforce IssuesMentoring Do’sSupportive work environmentFormal structure neededLots of challenges – provide structureBreakdown goals into stepsOffer resources and info to meet challengeInteractive relationshipsHigh expectationsBe prepared for demandsComplaints = DemandsMILLENNIAL GENERATION18Slide19
ENROLLMENT
TRACKS
ENROLLMENT
RETENTION
APPLICATION
DRIP
DRIP
DRIP
DRIP
19Slide20
APPLICATION
ENROLLMENT
TRACK
RETENTION
TRACK
SEPTEMBER
FIRST DAY OF SCHOOL
INTEREST
LEVEL
20Slide21
APPLICATION
ENROLLMENT
TRACK
RETENTION
TRACK
SEPTEMBER
FIRST DAY OF SCHOOL
21Slide22
RETENTION
BUILDEVERYRELATIONSHIPTOLAST22Slide23
To find and recruit
a new student is 10 times:HARDERMORE EXPENSIVETIME CONSUMINGthan it is to retain an existing studentWHY?23Slide24
FIRST FEW DAYS
RULESCurriculum
FunEngagement
Building Relationships
24Slide25
FIRST FEW DAYS
ENGAGEMENTFUN
CURR.
RULES
25Slide26
LIGHT AT THE END OF THE TUNNEL
Connecting the dots everyday…Experiences
26Slide27
LIGHT AT THE END OF THE TUNNEL
Create an engaging view of the “light”Must demonstrate to each student:What will their CAREER look like?Talents/skillsOpportunitiesAdvancementWhat will their LIFE look like?ExperiencesFreedomsOpportunities27Slide28
LIGHT AT THE END OF THE TUNNEL
Demonstrate the “light” – Experiences (cool)Guest speakersField tripsSee itFeel itHear itExperience it28Slide29
LIGHT AT THE END OF THE TUNNEL
START OF SCHOOL TO GRADUATION
FOCUS
FOCUS
FOCUS
FOCUS
FOCUS
29Slide30
THE WADEFACTOR
CALL TO ACTION30Slide31
Create a strong message of valueDRIP that message consistently
Guard your image/messageWork together as a retention-driven organizationDevelop the WADE FACTORYOUTEAMORGANIZATIONCALL TO ACTION31Slide32
“From now on, we live in a world where man has walked on the moon…it wasn’t a miracle,
we just decided to go!”Jim Lovell– Apollo 13 Commander32Slide33
The content from this presentation was presented by Mark C. Perna
at the 2011 ACTE conference in St. Louis, MO.Contact Info:Mark C. PernaTools for Schools, Founder/Authormark@mt4s.comwww.MT4S.com© 2011 Tools for Schools33