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Julius Hamlin Assistant Julius Hamlin Assistant

Julius Hamlin Assistant - PowerPoint Presentation

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Julius Hamlin Assistant - PPT Presentation

Principal Sussex Central High School How to Significantly Increase Enrollment Retention and Graduation Rates with Millennials Thomas Pond CTE Director and Assistant Principal Colonial Heights High School ID: 684497

millennial generation 1979 drip generation millennial drip 1979 2000 retention enrollment school focus tunnel track light music connecting work

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Slide1

Julius Hamlin

Assistant PrincipalSussex Central High School

How to Significantly Increase Enrollment, Retention, and Graduation Rates with Millennials

Thomas Pond

CTE Director and Assistant Principal

Colonial Heights High SchoolSlide2

The Best Kept Secret In Town?

Is Your School…2Slide3

Everything we do is Marketing!

EMBRACE3Slide4

“The Rain Effect!”

CONSISTENT PERSISTANCEDRIP

DRIP

DRIP

DRIP

DRIP

DRIP

4Slide5

Open HouseTour

PresentationConversation (in person or on the phone)Direct Mail (letter, post card, greeting card)Signage (sign, poster, flyer)Advertising (TV, radio, billboard, web banner)Website VisitEmailText MessageDRIPS5Slide6

ANYTHING

that makes them think ofYOU!DRIPS6Slide7

Make each drip

CONNECTBOLDPERSONALFUNENROLLMENT FUNNEL7Slide8

What people remember…

100% FEEL50% TOLD33% READENROLLMENT FUNNEL8Slide9

W I F M

ENROLLMENT FUNNEL

What’s In It For Me?9Slide10

MEET THE

MILLENNIALS10Slide11

Lost Generation 1883-1900 111+Greatest Generation 1901-1924 87-110

Silent Generation 1925-1942 69-86Baby Boomer Generation 1943-1964 47-68Generation X (MTV) 1965-1978 33-46Generation Y (Millennial) 1979-2000 11-32Generation Z (I-Generation) 2001-???? 0-10+MILLENNIAL GENERATION11Slide12

Generation Y (Millennial) 1979-2000 11-32

Echo Boom Generation71 million Americans born (Baby Boom-76 million)“Experience is Everything”Friends = FamilyPrefer groups to one-on-one interactionNurturedUnique – Special – ImportantEntitledCelebrate diversityHigh expectationsRewrite the rulesMILLENNIAL GENERATION12Slide13

Generation Y (Millennial) 1979-2000 11-32

Extremely Tech Savvy - ConnectedInternetMySpaceFacebookTwitterBloggingInstant MessagingText MessagingVideo GamesUNLIMITED OPTIONSMILLENNIAL GENERATION13Slide14

Generation Y (Millennial) 1979-2000 11-32

According to: Connecting to the Net Generation (7,705 students)97% own a computer97% have downloaded music or media49% regularly download music or media94% own a cell phone76% use instant messaging/social network sites66% have a Facebook account60% own a portable music device34% use websites as primary news source28% author a blog44% read blogsMILLENNIAL GENERATION14Slide15

Generation Y (Millennial) 1979-2000 11-32

According to: Connecting to the Net Generation (7,705 students)58% create personal content weeklyWebsitesBlogsVideos68% use cell phone to text message50% prefer IM as primary source of communication66% log on to IM several times per day15% of IM users are logged in 24/737 – average IM list sizeMILLENNIAL GENERATION15Slide16

Generation Y (Millennial) 1979-2000 11-32

Workforce IssuesTeam-OrientedWork well in groupsGood multi-taskingInsist on stimulating job environmentExpect frequent rewards“Work to live” – NOT “Live to work”Tuned into their own valueLimited loyalty to employerBoss (no) / Coach or Mentor (yes)MILLENNIAL GENERATION16Slide17

Generation Y (Millennial) 1979-2000 11-32

Workforce IssuesAccording to a survey of hiring managers and human resource executives by CareerBuilders.com85% feel Millennials have a strong sense of entitlement than older workersGreatest ExpectationsFlexible work schedulesMore vacation or personal timePromotion within 1-yearHigher payMILLENNIAL GENERATION17Slide18

Generation Y (Millennial) 1979-2000 11-32

Workforce IssuesMentoring Do’sSupportive work environmentFormal structure neededLots of challenges – provide structureBreakdown goals into stepsOffer resources and info to meet challengeInteractive relationshipsHigh expectationsBe prepared for demandsComplaints = DemandsMILLENNIAL GENERATION18Slide19

ENROLLMENT

TRACKS

ENROLLMENT

RETENTION

APPLICATION

DRIP

DRIP

DRIP

DRIP

19Slide20

APPLICATION

ENROLLMENT

TRACK

RETENTION

TRACK

SEPTEMBER

FIRST DAY OF SCHOOL

INTEREST

LEVEL

20Slide21

APPLICATION

ENROLLMENT

TRACK

RETENTION

TRACK

SEPTEMBER

FIRST DAY OF SCHOOL

21Slide22

RETENTION

BUILDEVERYRELATIONSHIPTOLAST22Slide23

To find and recruit

a new student is 10 times:HARDERMORE EXPENSIVETIME CONSUMINGthan it is to retain an existing studentWHY?23Slide24

FIRST FEW DAYS

RULESCurriculum

FunEngagement

Building Relationships

24Slide25

FIRST FEW DAYS

ENGAGEMENTFUN

CURR.

RULES

25Slide26

LIGHT AT THE END OF THE TUNNEL

Connecting the dots everyday…Experiences

26Slide27

LIGHT AT THE END OF THE TUNNEL

Create an engaging view of the “light”Must demonstrate to each student:What will their CAREER look like?Talents/skillsOpportunitiesAdvancementWhat will their LIFE look like?ExperiencesFreedomsOpportunities27Slide28

LIGHT AT THE END OF THE TUNNEL

Demonstrate the “light” – Experiences (cool)Guest speakersField tripsSee itFeel itHear itExperience it28Slide29

LIGHT AT THE END OF THE TUNNEL

START OF SCHOOL TO GRADUATION

FOCUS

FOCUS

FOCUS

FOCUS

FOCUS

29Slide30

THE WADEFACTOR

CALL TO ACTION30Slide31

Create a strong message of valueDRIP that message consistently

Guard your image/messageWork together as a retention-driven organizationDevelop the WADE FACTORYOUTEAMORGANIZATIONCALL TO ACTION31Slide32

“From now on, we live in a world where man has walked on the moon…it wasn’t a miracle,

we just decided to go!”Jim Lovell– Apollo 13 Commander32Slide33

The content from this presentation was presented by Mark C. Perna

at the 2011 ACTE conference in St. Louis, MO.Contact Info:Mark C. PernaTools for Schools, Founder/Authormark@mt4s.comwww.MT4S.com© 2011 Tools for Schools33