2 John Campbell Director of Development amp Strategic Partnerships Safe Kids Worldwide Defining Safe Kids Worldwides Goals Child safety is our universal priority Even with a 55 reduction in child deaths from preventable injury over the past 25 years over 9000 children in the US die ID: 724575
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Making Your Dreams a Reality Through Fundraising
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John Campbell
Director of Development & Strategic Partnerships
Safe Kids WorldwideSlide3
Defining Safe Kids Worldwide’s Goals
Child safety is our universal priority.
Even with a 55% reduction in child deaths from preventable injury over the past 25 years, over 9,000 children in the U.S. die every year from such injuries, and over 1 million kids are lost worldwide.
But we can change this. And our goal is to do just that.
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Creating Strategies to Reach Our Goals
In order to dramatically reduce the number of childhood deaths from unintentional injuries, Safe Kids developed a Strategic Plan (2012-2015) to:
Reach more children
Strengthen US programs
Become the go-to safety partner for parents and caregivers
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SKW Helping You Reach Your Goals
We merged Safe Kids USA and Safe Kids Worldwide into one organization – and one unified voice.
We rebranded and created a new website.
We created Safe Kids Day as a vehicle for coalitions to raise funds and build capacity.
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Defining YOUR Goals
If money were no object, what would you like to do to help reduce the number of children dying from preventable injuries?
Don’t think about the “how” – think about the dream you have, and then put one foot in front of the other, staying focused on that goal.
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Developing a Funding Strategy
for Changing Times
Pamela Fair
BA, Communications
Safe Kids Columbus Program Supervisor
Public Information Officer/Media Specialist
Risk Communicator
West Central Health District
Columbus, GASlide8
Funding – Peaks and Valley’sSlide9
Spotlight on 3 Key Funding Partners
The Medical Center Hospital
Initial Partner
Indigent Care Funds
Power of Data
New CEO/Starting Over
Trauma Center Slide10
Spotlight on 3 Key Funding Partners
That Application - Goodness Sakes Alive!
Process – Long, Tedious, Worth it!
New Partner PowerSlide11
A Volunteer’s
Reference
Local Safe Kids - Community Credibility
Local Presence
We ARE the Experts
Meeting Mutual Needs
Spotlight on 3 Key Funding PartnersSlide12
Local Boards &
Fundraising
1998
Now
Join our Team!
Safe
Kids Brand – Good Fit?
Credibility
Connected to…
Professionalism
Individuals
Enforcement
Organizations, Groups
Access to local City/Public
Services
Funding Streams (United Way
, Jr.
League)Slide13
Building Strong Donor Relationships
Linda K. Brees, MS, Director
Children’s Advocacy/Safe Kids Upstate
Greenville, South Carolina
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History of Safe Kids Upstate
Began in 1994
Small Department Operational Budget, less than $100,000
1.5 FTE’s
No Philanthropic Support
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Safe Kids Upstate Today
Departmental
Budget of over $500,000.00 per year
16.5 FTE’s in Advocacy (7 fulltime SKU)
Philanthropic Support over 19 years of $3,000,000
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How and Why Did This Success Occur?
Unique positioning of Safe Kids Upstate into Mission of Healthcare System and Leadership Metric
Children’s Hospital Development
Council
Community
Awareness and
Networking
Essential
Partnerships within System and in Community
AND……….
Donor Relationships
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Growth of Philanthropic Support
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C.A.R.E.S. Model
C
ommunity
A
wareness and
R
elationships
E
nhanced
through
S
tewardships
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Development of Sponsorship Levels
Program
Sponsor—Bradshaw
$100,000.00 each year for 5
years
Initiative
Sponsors
“At Home” –
ReMax
Real Estate - $25,000.00
“At Play” –
Walmart
- $25,000.00
“At School” – Michelin North America - $25,000.00
“On the Way” – Kohl’s Cares - $
100,000.00
Expansion
Counties $75,000.00 to $100,000.00 each year Oconee Medical Center Partnership and Clemson University and Children’s Miracle Network
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Sponsor Benefit
Connection to Success
Merging of Mission and Visions
Marketing/Community Benefit
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In Summary
It
is our responsibility as Safe Kids Coalition Leaders to provide the essential energy, expertise, enthusiasm, and overall
buy-in
to make building donor relationships successful
Use every opportunity possible to be seen and heard and share your passion and story about injury prevention
Connect with your lead Organization’s Mission and Vision:
Do not Operate your services in a silo
Don’t be afraid to ask for the stars…I did and got them
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