Unit 1 Achieving Business Success Copyright 2015 McGrawHill Education All rights reserved No reproduction or distribution without the prior written consent of McGrawHill Education Unit One ID: 630569
Download Presentation The PPT/PDF document "Business Driven Technology" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Business Driven TechnologyUnit 1
Achieving Business Success
Copyright ©
2015
McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.Slide2
Unit One
Chapter 1– Business Driven Technology
Chapter 2
– Identifying Competitive Advantages
Chapter 3
– Strategic Initiatives for Implementing Competitive Advantages
Chapter 4
– Measuring the Success of Strategic Initiatives
Chapter
5
– Organizational Structures that Support Strategic InitiativesSlide3
Chapter 3
Strategic Initiatives for Implementing Competitive Advantages
3-
3Slide4
LEARNING OUTCOMES
Explain supply chain management and its role in business
Explain customer relationship management systems and how they can help organizations understand their customers
Summarize the importance of enterprise resource planning systems
Identify how an organization can use business process reengineering to improve its businessSlide5
Strategic Initiatives
Organizations can undertake high-profile strategic initiatives including:Business process reengineering (BPR)Supply chain management (SCM)Customer relationship management (CRM)
Enterprise resource planning (ERP)Slide6
Business Process Reengineering
Business process – a standardized set of activities that accomplish a specific task, such as processing a customer’s order
Business process reengineering (BPR)
– the analysis and redesign of workflow within and between enterprisesSlide7
Business Process Reengineering
Reengineering the Corporation – book written by Michael Hammer and James Champy that recommends seven principles for BPRSlide8
Finding Opportunity Using BPR
A company can improve the way it travels the road by moving from foot to horse and then horse to carBPR
looks at taking a different path, such as an airplane which ignore the road completelySlide9
Finding Opportunity Using BPR
Progressive Insurance Mobile Claims ProcessSlide10
Supply Chain ManagementSupply Chain Management
(SCM) – The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and profitabilitySlide11
Basics of Supply Chain
The supply chain has three main links:Materials flow from suppliers and their “upstream” suppliers at all levelsTransformation of materials into
semifinished
and finished products through the organization’s own production process
Distribution of products to customers and their “downstream” customers at all levelsSlide12
Basics of Supply ChainOrganizations must embrace technologies that can effectively manage supply chainsSlide13
SUPPLY CHAIN MANAGEMENTFive basic supply chain activitiesSlide14
SUPPLY CHAIN MANAGEMENT
Supply Chain ExampleSlide15
SUPPLY CHAIN MANAGEMENT
Walmart and Procter & Gamble SCM ExampleSlide16
SUPPLY CHAIN MANAGEMENT
Effective and efficient SCM systems can enable an organization toDecrease the power of its buyersIncrease its own supplier powerIncrease switching costs to reduce the threat of substitute products or services
Create entry barriers thereby reducing the threat of new entrants
Increase efficiencies while seeking a competitive advantage through cost leadershipSlide17
SUPPLY CHAIN MANAGEMENT
Effective and Efficient SCM Systems Effect on Porter’s Five ForcesSlide18
Customer Relationship Management
Customer relationship management (CRM) – involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization's profitabilityMany organizations, such as Charles Schwab and Kaiser Permanente, have obtained great success through the implementation of CRM systemsSlide19
Customer Relationship Management
CRM is not just technology, but a strategy, process, and business goal that an organization must embrace on an enterprisewide levelCRM can enable an organization to:
Identify types of customers
Design individual customer marketing campaigns
Treat each customer as an individual
Understand customer buying behaviorsSlide20
Customer Relationship ManagementSlide21
Evolution of CRM
CRM reporting technology – Help organizations identify their customers across other applicationsCRM analysis technologies – Help organization segment their customers into categories such as best and worst customers
CRM predicting technologies
– Help organizations make predictions regarding customer behavior such as which customers are at risk of leavingSlide22
Evolution of CRMSlide23
Enterprise Resource Planning
Enterprise resource planning (ERP) – integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide
information on all business operations
Keyword in
ERP
is
“enterprise”Slide24
Enterprise Resource Planning
Sample data from a sales databaseSlide25
Enterprise Resource Planning
Sample data from an accounting databaseSlide26
Enterprise Resource Planning
ERP systems collect data from across an organization and correlates the data generating an enterprisewide viewSlide27
LEARNING OUTCOME REVIEWNow that you have finished the chapter please review the learning outcomes in your text