The Components and Persuasive Approaches Please copy into the Class Notes section of your notebooks The claim Evidence for support Rebuttal of opposing viewpoints Specific persuasive approach used ID: 593181
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Slide1
EditorialsThe Components and Persuasive Approaches
Please copy into the Class Notes section of your notebooks.Slide2
The claimEvidence for supportRebuttal of opposing viewpoints
Specific persuasive approach used
To understand an editorial, you must be able to identify the necessary components…Slide3
A piece of writing that expresses an opinion.Essentially a persuasive essay that attempts to persuade the reader toward your opinion.
Can potentially offer a solution to the problem at hand.
What is an Editorial?Slide4
Ethos, Pathos, Logos
Greek philosopher Aristotle argued that there are three basic ways to persuade an audience that you are right. Slide5
Ethos
Persuasive appeal of one’s character; tells us that the author is reliable and competent.
Example: “I am a father, a taxpayer, and have served you as senator for 20 years. I deserve your vote to continue my service
.”Slide6
Pathos
Appeal to emotion (of course, meant to evoke emotional response)
Example: “Imagine for a moment a tragic collision on the Parks Highway. A family is killed and many others are injured. The cause is determined to be frost heaves. We must use more state funds to pay for road improvements.”Slide7
Logos
Appeal to reason (evokes a rational response)
Example: “Alaska’s roads are in a state of disrepair. Without quality roads, our transportation system will falter and hinder our economy. Hence, we must use more state funds to pay for road repairs.”Slide8
But wait… There’s one more…Slide9
Kairos
Refers to the “timeliness” of an
argument.
Often
, for an ad or an argument to be successful, it needs appropriate tone and structure and come at the right time. For example, an ad featuring Avril
Lavigne
would be more effective for a teen magazine in 2002 than in 2012. A Sears ad featuring Kim Kardashian would be more appropriate in
TeenVogue
than it would be in AARP
magazine.
Kairos
is also the reason you might send a different kind of complaint email to your boss than you would to your mom or to a close friend. You may want similar results from all three of these recipients, but depending on who will read it, you may adjust the timing, tone and level of formality within the email itself. Slide10Slide11Slide12Slide13Slide14