C W Von Bergen Southeastern OklahomaManagement amp Marketing My Research my writing Applied business and psychology Prescriptive Often counterintuitivecountercultural The Happy End Effect Colonoscopies Provide Clues on Enhancing Marketing Training ID: 651139
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Slide1
Perils and Promises of Undergraduate Research
C. W. Von Bergen
Southeastern Oklahoma—Management & MarketingSlide2
My Research (my writing) …
Applied (business and psychology)
Prescriptive
Often counterintuitive/countercultural
The Happy End Effect: Colonoscopies Provide Clues on Enhancing Marketing Training
Unintended Negative Effects of Diversity Management
The Tyranny of Optimism
Your Best Ain’t Good EnoughSlide3
One Peril
in Students…
Inaccurate
Self-Assessments
Top Performers
consistently
underestimate their performanceLearn from feedback
Incompetent Performers
consistently
overestimate
their
performance
Do not learn from just feedback
Feedback
Teaching writing skillsSlide4
SE Students
“We have several years of assessment data suggesting that students come to us by and large
underprepared
for college and through
the education that we offer they are competitive college graduates when they leave.”
—Doug McMillan, VPAA, SE April 16, 2013Slide5
One Peril: Overconfidence Bias
“no problem in judgment and decision making is more prevalent and more potentially catastrophic than overconfidence”
42% of engineers at one company thought their work ranked in the top 5% among their peers
94% of college professors thought they do “above average”
work
90% of US adults expected to go to heaven yet researchers found that only 86% thought Mother Theresa was in heavenSlide6
One Peril: Overconfidence Bias
“Napoleon’s Tragic March Home
from Moscow: Lessons in
Hubris”
“I Thought I Got an A! Overconfidence
Across the Economics Curriculum”“Unskilled and Unaware of It: How Difficulties in Recognizing One’s Own Incompetence Lead to Inflated Self-Assessments”Slide7
Student Wrote …
“Mail me my paper
please..I
have never made less than a
A
on ANY paper I have ever written and would love to read you
explinations for my grade!” . an Ayour
explanationsSlide8Slide9Slide10
In Writing with Me …
‘‘
In preparing
for challenging
endeavors, some
self-doubt about one’s
performance efficacy provides incentives to acquire the knowledge and skills needed to master the challenges’’ (Bandura & Locke, 2003).Slide11
Applying Lewin’s Change Model
Give short writing exercise
Provide feedback; emphasize that their writing is the problem but that we can fix it if they are willing to put in the effort
Teach English writing skills (e.g.,
i
before e except after c) Offer
support and encouragement to those who can but sometimes have to tell others that at this point in time they need to work on their writingSlide12
Promises …
See student writing improve
Maybe even get a publication out of this effortSlide13Slide14
Why Students
H
ave
N
ot
L
earned?
People
seldom receive negative
feedback about
their skills and abilities from others in everyday
life
Even if people
receive feedback that points to a lack of skill, they
may attribute
it to some other factor