Become a busy bee online!. AAUW Public Policy Department, 2014. Meet Melodía Gutiérrez!. AAUW Texas State Organizer since August of 2013. Background in community organizing and local politics. Political Science, B.S.. ID: 624414
DownloadNote - The PPT/PDF document "Social Media Advocacy" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Social Media AdvocacyBecome a busy bee online!
AAUW Public Policy Department, 2014Slide2
Meet Melodía Gutiérrez!
AAUW Texas State Organizer since August of 2013Background in community organizing and local politicsPolitical Science, B.S.TexanSocial Media loverProfessional busy bee!Slide3
Why Use Social Media for Advocacy?It’s easy to be a busy bee online and here’s how!
Public message.Easy access to influencers/officials.No cost.Connection-building.Available 24/7 – you can fit it into your schedule!Slide4
Goals of Social Media Advocacy
Increase visibility for a policy position.Influence policymakers and constituents.Recruit new activists.Slide5
Ways to Use Facebook for Advocacy
Spread information about your issue or cause.Share items that ask folks to take action.Take over a politician’s page.Slide6
Example: Spread InformationSlide7
Example: Spread InformationSlide8
Example: Ask for ActionSlide9
Example: Take OverSlide10
Ways to Use Twitter for Advocacy
Spread information about your issue or cause. Consider using a “tweetchat” or a Twitter “storm” to broaden the reach.Share items that ask folks to take action.Tweet at politicians.Ask influencers to tweet your message.Slide11
Example: Spread InformationSlide12
Example: Ask for Action
Tell Congress to restore unemployment insurance for Americans seeking work in this economy bit.ly/1gAVEHa #RenewUI It’s time for Congress to get back to work helping Americans get back to work bit.ly/1gAVEHa #RenewUI Why would we cut something that kept almost 2 million people from falling into poverty? bit.ly/1gAVEHa #RenewUI For every $1 spent on unemployment benefits, $2 are pumped back into the economy. So let’s #RenewUI bit.ly/1gAVEHaTell Congress to extend emergency unemployment insurance benefits! bit.ly/1gAVEHa #RenewUISlide13
Example: Tweet with nationalSlide14
Example: Tweet at PoliticiansSlide15
Example: Influencers Share MessageSlide16
Example: Influencers Share MessageSlide17
Example: All. Those. Goals.Slide18
Pay Attention to Metrics & Be Strategic!
Bitly: Use to make shortened links for Facebook & Twitter and to track clicks.FacebookUse Facebook InsightsAim for at least 5 percent engagement rateActivity Log (schedule your posts)TwitterTwitonomy (shows retweets, favorites, reach, most influential users, )Tweriod (when to tweet)Hootsuite (schedule tweets)Slide19
How to become a busy bee right away!
Set Up Your Accounts! It’s safe and free!Strategize about your goals.Connect with AAUW on social media.Join AAUW Action Network.Slide20
Let’s BE busy bees!! Mini-twitter storm!
Follow and “Like” the following pages:@AAUWTx@AAUW@AAUWPolicy@JohnCornyn@tedcruz@mell0wdiaSlide21
Lets set up our accounts and strategize!
What’s your goal?Who is your audience?What’s your message?What types of content and channel(s) would work best?Slide22
Sample posts & tweets
.@tedcruz @JohnCornyn it’s been a few weeks since #equalpay has been blocked. Will you support Texas women by joining the fight for fair pay?.@tedcruz @JohnCornyn can Texas women count on your support for #equalpay? .@tedcruz @JohnCornyn in Texas we do everything better. Will you join us in the fight for #equalpay for women? #EqualPaySlide23
AAUW National on Social Media
Contact me at firstname.lastname@example.org | 801.918.6832Slide25
social media—helpful hints!
Twitter.com and Facebook.com are the primary social media outlets for branch promotions, and advocacy efforts.Social media websites like Twitter and Facebook are safe and free to use!All you need is an e-mail and a birthday to set up your accounts!You can use privacy settings to limit or expand your online presence.The hottest facebook pages to follow are: AAUW, AAUWTxThe hottest Twitter feeds are: @AAUW, @AAUWTx @AAUWPolicy Using social media is a great way to increase visibility for your branch, promote your endeavors and make an impact on policy. Bee a busy bee online and impact AAUW TX and your community!
AAUW TX State Organizer
Today's Top Docs