PSM in the digital environment - PowerPoint Presentation

Slide1

PSM in the digital environment

Dr. Florence HartmannEBU - Media Intelligence Service

12 June 2014

1. PSM are already active on the Internet.

2. PSM presence on the Internet is highly relevant in the framework of WSIS.

3. several threats need to be addressed.

4. there is a need for an adapted regulatory framework.

1.

PSM embrace the Internet

Traditional media are already active in the connected environment

PSM are a point of reference not only in linear broadcasting but also in the new online environment

Websites

On-demand services: catch-up, podcast, VoD etc.

Archive portals

Mobile phone apps

Connected TV apps and hybrid TV services (HbbTV)

YouTube services and other UGC platforms

Social media (facebook, twitter etc.)

UK: BBC New media presence (2013)

WEBSITES: 10 MAIN ‘PRODUCTS’

20 BRANDED YOUTUBE CHANNELS

9 MOBILE APPS

300 FACEBOOK PAGES & 700 TWITTER ACCOUNTS

3 CONNECTED TV APPS

TV & RADIO / LIVE & 7 DAYS CATCH-UP

Source: EBU based on Members’ data

Estonia: ERR New media presence (2013)

1 MAIN WEBSITE

1 BRANDED YOUTUBE CHANNEL

TV & RADIO ARCHIVE

80 FACEBOOK PAGES & 10 TWITTER ACCOUNTS

1 MOBILE APP

& 1 CONNECTED TV APP

TV & RADIO / LIVE & 30 DAYS CATCH-UP

Source: EBU based on Members’ data

Traditional media are already active in the connected environment

The EBU and its Members have always been at the forefront of the development of new systems and standards.

And they are drivers of innovation and standard-setting in the connected environment

2.

PSM are highly relevant on the INTERNET

PSM as key players for WSIS

PSM are indispensable players in many of the priority areas to be addressed in the implementation of WSIS beyond 2015

Promoting media and information literacy

Working towards a more culturally and linguistically diverse world

Ensuring the preservation of digital heritage

Prioritizing the sharing of existing expertise and best-practice solutions

Maintaining open ICT standards development processes

Building confidence and security in the use of ICTs

Protecting users, including children

relevance of PSM presence in the connected environment for the citizens:

Digital Media LITeracy

1. Bridging the digital divide

U

niversal

access to quality content and

modern distribution platforms.

2. Inform and empower citizens

to democracy

Through various

programmes, online services and initiatives, they enhance critical understanding, participation and active citizenship in the public sphere.

3. Creating a trusted space PSM are particularly committed to creating a safe, creative online digital environment for children and young adults.

relevance of PSM presence in the connected environment for the citizens:

PSM content: trusted

Trust in mass media:

TV, Radio and Press in Sweden, 2007-2014

Percentage

of

high

confidence (%)

Source:

Medieakademin

2014

relevance of PSM presence in the connected environment for the citizens:

PSM content: local

Source: EBU /

European

Audiovisual

Observatory

on

Rovi

data

Note: Data on 15

European

countries.

Sample

composed

with

49 PSM and 82 commercial

channels

(

advertising

based and

pay

-TV channels

)

relevance of PSM presence in the connected environment for the citizens:

PSM content: multilingual & inclusive

In 28 out of the 47 EBU countries (19 out of EU28), PSM are broadcasting regular services (TV channels, radio stations and/or local windows) targeting a historical minority and/or in a minority language.

Regular services for traditional minorities broadcast

by PSM

in Europe

Source: EBU

relevance of PSM presence in the connected environment for the citizens:

PSM content: multilingual & inclusive

European PSM broadcast regular services and edit websites targeting

migrant minorities

In Germany, radio station

Funkhaus

Europa

(WDR / Radio Bremen and RBB) targets migrants.

In

Belgium

, RTBF broadcasts “

Afrik’hebdo

”, a weekly news magazine

on

Africa

, Democratic

Republic o f the Congo and Central

Africa.

In Italy, RAI broadcasts “In Italia”, an educational programme

for foreigners in order to help them learning the Italian language.

PSM

also broadcast services targeting diasporas living abroad.

relevance of PSM presence in the connected environment for the citizens:

PSM content: creative and quality oriented

PSM massively support film production

Cannes festival 2013:

European PSMs contributed to the production of 63% of the European movies composing the official selection, including the Palme d’Or winner

La vie

d’Adèle

.

Venezia Mostra 2013:

European PSMs contributed to the production of 75% of the European movies composing the selection, including the Golden Lion winner

Sacro

Gra

.

relevance of PSM presence in the connected environment for the citizens:

PSM content: creative and quality oriented

PSM make a real effort to broadcast and promote news, cultural and educational programmes

PSM edit 36% of EU cultural/educational channels and 45% of EU news channels (albeit PSM represent only 13% of all EU TV channels).

PSM generalists stations broadcast more news than their commercial competitors.

Source: EBU /

Eurodata

TV

Worldwide

3.

Threats & challenges

Economic challenges:new & bigger competitors

Convergence has brought new players into the global audiovisual & media markets

Telecom operators & ISP (Deutsche Telekom, Telefonica etc.)

Manufacturers & consumer electronics companies (Apple, Microsoft, Samsung etc.)

OTT entrants (Netflix, Spotify etc.)

Retailers (Amazon, Tesco etc.)

Source: EBU

based

on

companies

profiles and European Audiovisual

Observatory

Note: revenues 2012 for Samsung,

Tesco

, Sony, BBC and ARD.

Regulatory challenges:Market distortions

Convergence and global competition raise several issues of regulatory differentiation

Data protection and privacy – US regulation offers US companies a competitive advantage;

Access to platforms & net neutrality – need for more transparency and safeguards

Legitimacy challenge:

Toward a generation divide?

Younger generations consume more online media.

Second screen and multiscreening activities become more popular.

New media consumption patterns may damage acceptance for PSM funding

If PSM are not allowed to fully embrace the new connected media, they will lose social support.

This will reduce social acceptance for PSM funding (ex. Payment of licence fee)

Source: IAB

Note:

sample

includes

Austria

,

Belgium

,

Bulgaria

,

Croatia

,

Czech

Republic,

Denmark,

Finland, France, Germany, Greece, Hungary, Iceland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia,

Spain, Sweden, Switzerland, Turkey, United Kingdom and Ukraine.

4.

The need for an adapted framework

The need for a regulation adapted to converged

and non linear environment

Adapting antitrust rules

Germany’s gold project blocked in 2013

Allowing for public/ private partnerships

The YouView jointventure in the UK

Reaffirming the net neutrality principle

Netflix recent cases in the US

Safeguarding platform access and prominence

A precondition for media freedom and pluralism