and the most merciful Presented By Irum Batool As District Coordinator Skills amp livelihood Guddi baji Idarae Taleem o Aagahi Bahawalpur Since 2000 ITA work on education system all over the ID: 809765
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Slide1
In the name of Allah the most beneficent and the most merciful.
Slide2Presented By: Irum Batool
As
District Coordinator
Skills & livelihood (Guddi baji)
Idara-e-
Taleem
-o-
Aagahi
Bahawalpur
Slide3Since 2000 ITA work on education system all over the
Pakistan.In
2010,ITA took first initiative TVET(
Technical and vocational training
) for learning, skills & livelihood by signing (MOU’s) with Dept of Schools,TEVTA and UNILEVER Pakistan Ltd. (UPL) to use schools in the afternoon, and start
Guddi baji
(Pakistan’s First Rural Beauticain Program).
Slide4Guddi Baji literally meaning “Doll sisters”
Guddi baji program (3 months beautician course) basically design for rural women.They are interested for learning beautician techniques and want do something other than doing home tasks all the day.It is a perfect example of creating livelihood for youth especially for rural women in a sustainable manner.
Slide5Objectives of Guddi Baji Program
Selling beauty services
Selling Unilever brands
Rewards against sales
Presentable
Develop Self Confidence
Create Desire to grow income
To support family
Independent
Become Brand ambassadors of Unilever
Share Seven Key Messages
Slide6Different Phases Of the ProgramPhase I (2010 - 2011)Phase II (2012)Phase III (2013)Present
Slide7Phase I (2010 - 2011)Guddi
Baji
program launched in
Rahim
Yar Khan in Nov 2010 , extended to Bahawalpur in 2011 supported by Unilever Pakistan Limited. Targeted 3 Towns with 100 GB’s.Ahmadpur
Uchsharif
Yazman
Slide8Phase II (2012)
In 2012 we cover 9 District with
28
towns and
826 GB’s
as Beneficiaries.
Sr. No
Districts
Sr
. No
Districts
District Rahim Yar Khan
District Faisalabad
1
Rahim Yar Khan
18
Faisalabad
2
Liaqat
pur
19
Chak Jhumra
3
Sadiq
Abad
20
Tandliwala
4
Zahir
pir
21
Samundari
5
Khan
pur
District
Chiniot
District Bahawalpur
22
Chiniot
6
Bahawal
pur
23
Bhawana
7
Hasilpur
District Rawalpindi
8
Khairpur
Tamewali
24
Mandra
9
Ahmadpur East
25
Sihal
10
Uch
Sharif
District
Kasur
11
Yazman
26
Pattoki
District
Lodhran
27
Kasur
12
Kahror
Pacca
28
Khudian
13
Adan
Wan
Lodhran
District
Sahiwal
14
Dunyapur
29
Sahiwal
District Multan
30
Harrapa
15
Multan
31
Chichawatni
16
Shujabad
17
Jalal
pur
peerwala
Slide9Phase III (2013)In Phase III,we targeted
139 GB’s
as beneficiaries from 4 towns
Muzafargarh.
Khanewal.
Kabeerwala.Mian Chanuu
.
Centers
No. of StudentsSanat Zar(Muzafargarh)
30Khanewal41
Kabeerwala
41
Mian Chanuu
27
Slide10Tool Kit used for Guddi Baji ProgramFollowing 9 tools used for the ProjectSchools Identification.Recruitment / Selection Criteria.
Hiring of Trainer.
Setup of Training Lab
Training session.
Attendance.
Entrepreneurship Development Training(EDT).
Examination.Certificates Awarded.
Slide11School identification through the Dept of Education /DCOIdentify those schools which are in the center of all Rahbar
towns, meetings with DCO & Dept of Education shared copy
of MOU’s & No Objection letter signed with "Schools
Education Department, Secretary School Education
Government of Punjab”
After getting permission shared permission letters tohead of the concern schools for facilitation & provision ofrooms.
Slide12Muzafargarh Permission Letter
DCO & EDO Permission Letter for Khanewal, Kabeerwala & Mian Chanu
Slide13Recruitment / Selection CriteriaIn Phase I & II selection of Guddi baji’s was done by our patner
BRC(Business Research & Support Channel).
So, in Phase III we done this task own,according to SOP’s share by UPL.
Hire local person as Socail Mobilizer for recruitment of Guddi Baji’s to save cost of travelling from Bahawalpur to Muzafargarh & kahnewal.
Shared all key objectives and standard operating procedures to all recruitment team members as provided by UPL.
Shared list of Potential towns / villages to social Mobilizers provided by UPL.
Recruitment in Towns/Localities was not done where Rahbar is not in placeWe ensured that the Guddi Baji’s recruited satisfy the following criteria:Matriculate/Middle (Have basic reading, writing and analytical skills)
Belongs to a village having minimum population of 5000 and maximum 10000 (700 to 1500 House Holds)
Eager to work with UPL for 3 years.
Slide14Ensured that no more than 3 Guddi Baji’s were recruited from any village. Provide replacements in Khanewal when selected Guddi Baji refuses to sell Unilever products on cash basis.Only one Guddi Baji is to be recruited per household.
Slide15Hiring of TrainersMeeting with Zonal Manager TEVTA Nazir Khan Niazi,give introduction
about Guddi Baji project and share training session of Muzafargarh
center, present request letter to cooperate in hiring of TEVTA certified
trainers for our 3 Centers
Khanewal
kabeerwala
Mian Chanuu.Request Letter to ZM TEVTA for Tevta Certified Trainer
Slide16Setup of Beautician labAfter sharing of EDO’s/DO’s permission letter to heads of theschools/center prepare lab for guddi baji’s as a complete setup like
beauty parlour with all cosmetics & electronic
materials,aprons
and
manuals for
curriculum.Display
posters,standees of 7 keymessages,panaflexes,reward plan,monthly income plan andall marketing material(sunsilk,lux & fair&lovely) from unileverPakistan limited.
Training Session
Free 2 months beautician training started in
Muzafargarh (22
nd
April 2013)
Khanewal (24
th
May 2013)
Kabeerwala (3
rd
june 2013)
Mian Chanuu (4
th
June2013
Slide17AttendanceMaintain daily & weekly attendance with complete data each week with respect to all Guddi Baji’s from all 29 towns in 2012 & 4 towns as per formats given by unilever and shared all attendance record to Miss Habiba Haroon (from Unilever) and Program Manager
(Guddi Baji)
on daily as well as weekly basis.
Daily & Weekly Attendance Formats 2012
Weekly Attendance Format 2013
Slide18Entrepreneurship Development Training(EDT)After 2 months success full beautician training we conduct EDT firsttime for Guddi Baji’s in phase III.
Objectives of the EDT:
At the end of training Guddi Baji’s understand what kind of Knowledge, Skills and attitude require for Successful Business.
Become able to design best business Plan.
Manage their business by enhancing their attitude.
To develop entrepreneurial quality and motivation.
Mobilize the community to become part of their business team.Identify opportunities from threats.Deep technical entrepreneurship skills.Become creative, innovative, communicative and resourcefulness
Slide19ExaminationAt the end of beautician training & EDT session, conducted 100 marks
paper
according to format given by TEVTA for Guddi Baji’s for
evaluation of their learning and performance during the session.
After this prepare mark sheet for our record and to share with DM
TEVTA to sign the certificates.
Guddi Baji Exams Format
Slide20Mark Sheet Format
Slide21Certificates AwardedGuddi Baji’s awarded with signed certificates from DM TEVTA,sharedmark sheet of the students for their record with request letter for signing of
Certificates.
Request Letter to DM TEVTA for Signing of Certificates
Slide22ChallengesIn first two phases,BRC team selected/recruited guddi bajis.Don’t sharing of information for Selling of unilever products for 3 years when girls know about it, left the course during training
phase.with
the help of trainers we enrolled the girls to complete the batch.
Commit financial incentive with head of the school in
chichawatni
but unable to pay
it,head of the school lock the room and refused to continue training in the school.After long discussion,she was agree for only two months and training session completed as per her order.Due to no proper sharing of latest information,unilever
sold first stock to Guddi Bajis on credit basis not on cash, after one month during training in khanewal,this
information shared by Habiba our latest strategy is to sell products on cash basis.It create hustle bustle and large no of girls left the course.we
faced lot of problems regarding set target for class strength .with the help of SM we provide replacemaent on time and comptete the training with 41 students as beneficiaries.
Slide23AchievementsFrom the very first day we set our target for
Preparing today’s youth for tomorrow’s challenges.
We achieved our target step by step, starting from Bahawalpur District since
2011,with only 3 centers &100 GB’s to now targeted 8 districts with 24
centers and 774 GB’s as beneficiaries.
Slide24Self Sustained program SSP
(Paid Group)
After successful completion of Guddi Baji phase I & II, ITA took 2
nd
step for
another TEVET Program “SSP self Sustained” Program, also known as
Paid Group(ITA Own Initiative) in Guddi Baji Labs
In this program we charge minimum fee Rs2000-Rs3000 for 3 months
Courses from trainees.
Slide25Running TradesCurrently, we are working in two trades for 3 monthscoursesBeautician
Tailoring
Slide26Geographies covered & beneficiariesFrom 2012 to till now, we covered 6 District with 15 towns and 1067 trainees
District
Location
Trade
No. of Students
Bahawalpur
Uch Sharif
Beautician116
Tailoring
100Yazman
Beautician66
Tailoring
30
AhmadPur
Beautician
49
Tailoring
59
Bahawalpur
Beautician
21
Khairpur
Beautician
17
Hasilpur
Beautician
80
LodhranAdan Wan LodhranBeautician
17DunyapurTailoring27
Beautician55Multan
MultanBeautician125Shujabad
Beautician141MuzafargarhBasti Malook
Beautician32
KasurPattoki
Beautician
25
Khanewal
Khanewal
Beautician
20
Kabeerwala
Beautician
27
Mian Chanuu
Beautician
60
Tailoring:216
Beautician:744 passed out
Beautician:107 Currently Enrolled
Slide27Steps used for SSP’s LabsAdmission Criteria:Trainers of our GB labs help in the recruitment process for Paid groups. Mobilize in the community and display hand made charts as advertizing for admissions.(in Schools, Degree colleges etc)
No restriction for trainees regarding specific towns / villages for getting admission in the course.
Minimum qualification required for trainee is Middle/primary (Have basic reading, writing and analytical skills)
Admission form filled by the student and Attach
- Photocopy of NIC
-Last academic record
-1 passport size picture.Rs 2000/- charge as fee for courseCourse duration is 3 months.
Slide28When no of students exceed the limit(max 30) then divided in two shifts.Provide all training material (only for demo).,practicing material brought by students themselves.Same training panaflex syllabus provided to Guddi baji lab used for paid group session.
Training Session:
3 months training session conducted by TEVTA certified & experienced trainer.
Fee collection Record
:
Issued student fee receipt acknowledgement to the students against fee collected by District coordinator & Finance officer .In some cases trainer also collect fee from students.
Maintained files for admissions forms(hard copy) as well as soft according to format.
Slide29Maintain fee record sheet of all labs in soft as well as hard form and attached with - Students Enrollment sheet with Fee details - 3 months attendance copy of the students
- Copy of Fee register receipt and accounts copy
-Share Deposit slips in case of other District like (
Multan,Muzafargarh
)
Attendance:
Daily attendance shared by trainer.Monitoring Visits:Monitor training session of labs twice a month.Examination:
Conduct exams(100 marks paper) at the end of course.Certification:
Awarded by DM TEVTA signed cerficates.
Slide30Admission Form with Required Documents
Enrollment Sheet with Fee Details
Slide31Fee Record Sheet
Attendance Record
Slide32Certificate for Paid Group Trainees
Slide33ChallengesFirst challenge I faced in SSP no single documentation shared.(MOU’s,permission letter etc).
Face problem when I met with Zonal Manager Tevta(Nazir Khan Niazi) he had no single information regarding our SSP.
No advertising or publicity material. Trainers made Hand made Charts for admissions and display in the centers.
SSP effected by many other organization, they offer not only free courses and also pay stipend and giving training material to students.
Slide34AchievementsWith lot of Challenges and problems we targeted 5 Districts with 12 Towns and 960 students as beneficiaries from 2012 to till now
Tailoring:216 (Passed out)
Beautician:744 (Passed out)
District
Location
TradeNo. of Students
BahawalpurUch
SharifBeautician
116
Tailoring100
Yazman
Beautician
66
Tailoring
30
AhmadPur
Beautician
49
Tailoring
59
Bahawalpur
Beautician
21
Khairpur
Beautician
17
HasilpurBeautician80
LodhranAdan Wan LodhranBeautician17
DunyapurTailoring27
Beautician55MultanMultan
Beautician125ShujabadBeautician
141Muzafargarh
Basti MalookBeautician
32
Kasur
Pattoki
Beautician
25
Slide35Suggestions/ReccomendationsProvide advertising or publicity material.
Share documentation/
Mou
/
permission,finacial
incentive for school if any, to share all with Dept of Education, head of the schools
Training Curriculum in the form of manuals/paneflex for trainees of new centers.Amend fee register form.
Slide36Reporting to Marium PM(Skills & livelihood)Inauguration report of centersShared all Guddi Baji Record(2011-2013)
Daily & Weekly Attendance
EDT Report of centers
Case Studies
Monthly work plan
Monthly Budget for Guddi Baji
Compiled all Livelihood Data from 2011-2013 of all districts where ITA work.Delivered financial incentive cheques Rs15000/- to head of the schools(Muzafargarh,Khanewal,Kabeerwala & Mian Chanu)
Slide37Thank You