Shavit Table of contents begin on page 5 D m Safe 2 Protect your employees safety and expensive machinery Five protections Leakage Electric Shock Lightening Fire amp specialized for small Children ID: 807873
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Slide1
5 Year PlanWritten by Oren Shavit(Table of contents begin on page 5)
D m
Safe
Slide22Protect your employees’ safety and expensive machinery: Five protections: Leakage, Electric Shock, Lightening, Fire & specialized for small Children.
Fast &Sensitive: 8ms &
6
mA Fits into the current socket space (box)
.
The Electrical Panel will remain as back-up
Can replace any socket of your choice
Also fits: Hospitals, Nursing home, Kindergarten.
Will me marketed gradually to the residential market Disconnects only the current socket but not the whole line
The rest of the sockets can continue to function, while the
‘damaged’ socket await a technician.
Today’s Status
:
Electrical Panel
(
20-40ms)Slow reaction time: (mA 30)Not Sensitive Enough :Does not protect fromElectric Shock, Lightening & FireRemains as back-up
Protect Expensive Equipment
Protect employees safety
‘SAFE ZONE’
by DOMO SAFE Ltd.
Fits inside current
wall outlet box
Connects the current
socket from behind
SAFE ZONE
Internal view
SAFE ZONE
Exterior view
Green Light=
Working well
Red Light= Malfunction
SAFE ZONE
Front view
Slide33
SAFE ZONE PROTECTED
UNPROTECTED
DURING AN
ELECTRICAL MALFUNCTION
Only one socket is down, let’s connect the machine to another outlet.
The whole line is down
We have a problem!
Thr whole line is down, I’m running to buy a generator
The whole line is down
Need to wait for the technician
The whole day is gone!
Only one socket is down, can connect the cooler to any other outlet
Only one socket is down
We can connect the computers to the other outlets.
!
We’re saved
Slide4Patent PotentialCurrently a patent pending, will be filed in selected world countries.Patent can be used for: - electrical outlets single socket - electrical outlet with Local audio alarm and/or communication alarm. - electrical outlets double socket - Single Plug/Socket - Plug set - Embedded in other products 4
SIM Card
GSM - embedded
Slide5Table of contents5
Slide6The Problem (The need):D m Safe
Fatality
Statistics:
Each year, there is an estimated average of 60
fatal electrocutions associated with consumer products. The three most common product categories associated with electrocutions are small appliance, power tool, and lighting equipment.Every year in the U.S., more than 2,600 people are killed in home fires.
In the U.S., injury is the leading cause of death among children and young adults, and nearly half of these accidents occur in the home, according to the National Safety Council.Worldwide, accidental injury kills more than 2,000 children each and every day.According to the U.S. Consumer Product Safety Commission, 70 percent of child-related electrical accidents occur at home, when adult supervision is present.
Fires and burns are the third leading cause of unintentional death among children 14 and under. According to a study published by the National Safety Council: over 300 workplace fatalities
and approximately 4,000 injuries occur each year due
to electrical hazards in the workplace6
Slide7The Problem (The need):D m Safe
Household Injuries and Accidents:
More than 30,000 non-fatal shock accidents occur each year.
Each year in the U.S., more than 100,000 people are treated in hospital emergency rooms due to a scalding injury.
Property damage.
Total economic losses due to electrical hazards are estimated to exceed $4 billion annually.
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Slide8The Problem (The need):The Consumer Product Safety (CPSC) estimates that there are about 46,000 fires involving the home electrical distribution system in the USA, each year.These fires result in 440 deaths, 1420 injuries and $434 million in property losses. It is estimated that there are approximately 760 electrocutions from all causes each year. Of these electrocutions 310 involve consumer products (bases on national center for health statistics data).D m
Safe
8
Slide9The Problem (The need):According for the European commission for Health and Consumer Protection electric shock account for approximately 25% of the injuries due to the use of consumer products.According to the UK Electrical Safety Council approximately 300,000 shock cases occur within a year, D m
Safe
9
Slide10The ProductDomo Safe socket is divided into two working actions:An Electronic Parameters measurement unit (“EPMU”) that measures continuously the current and voltage parameters.A control System that disconnects the electric current when parameters deviates from the standard.Domo Safe Socket protects from four main hazards:Leakage- at 6ma, 8 ms (lower than the necessary European regulation).Electric ShockLighteningFire
10
Slide11The Product (continued)The 5V Domo Safe product will connect to the 230V 50Hz European/Israeli electric system, and the 110V 60Hz American electric system.There are 13 types of Sockets in the world, with different PCBA dimensions, Products, AC and DC systems, from 3 to 7 kinds of protection and their combination which means more than 200 different domo Safe models.The Domo Safe basic model can hold up to four protections; which can be extended by microcontroller to seven protections if the market would demand it.
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Slide12Product benefitThe Domo Safe Socket benefits include:The Domo Safe socket disconnects the electric current when the current reaches 6ma-more strict than the required standards.The Domo Safe Socket reaction time is extremely fast- 8 milli-second (ms).The Domo Safe Socket allows for the House's Shut off switch in the Electrical Panel to remain active as backup.Reliable
Good for 60 years (no need to replace).
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Slide13Competition (Europe) The European Leakage safety regulation reaction time is 20-40 milli-second (ms), and a current of 30 milli-Amper (mA).Currently there are Mechanical safety sockets who stand in that regulation.Our product stands in a much higher leakage standard (6ma, 8 milli second). This difference could save life.Our socket is electrical and prevents the Mechanical wear and tear (of solenoid glue material).
Our socket offers four protections in one (Leakage, Electric Shock, Lightening & fire).
Our socket is a premium brand sold for a “generic” price.
13
Slide14Competition (USA) The USA Leakage safety regulation current is stricter: 6 milli-Amper (mA).Our product stands in the American standard.Our socket offer four protections in one (Leakage, Electric Shock, Lightening & fire), while the American offers only leakage, or only lightening protection separately.Our premium brand socket
is a sold for a lesser price than the one protection socket.The competing American products are in an emerging market and are not very well known (as leading brands).
More than half the Houses in the USA do not have electrical protection at all.
14
Slide15The MarketUSA Residential Buildings Nearly 128 million residential housing units existed in the U.S. in 2007. Approximately 7.188 million new housing units were built between 2005 and 2009.Commercial Buildings Nearly 4.9 million office buildings existed in 2003 in the U.S.4 Every year, approximately 170,000 commercial buildings are constructed, Assuming there are about 40 sockets in a residential building then there are about 40 million sockets installed per year in new buildings. Perhaps an additional 40 million installed in renovations. Assuming there are about 200 sockets in a residential building then there are about 34 million sockets installed per year in new buildings. Perhaps an additional 34 million installed in renovations. Estimated total sockets sale in the USA per year: 148 million
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Slide16The MarketThere were approximately 1.8 million new buildings built in Europe in 2007. Estimating 1.5 million residential with 40 sockets per house, and 0.3 million residential with 200 sockets per building the total amount of sockets installed reach (not including renovations): Total estimated Sockets installed in Europe per year: 120 million
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Slide17The Marketing plan* According to market experts it is easier to penetrate the commercial market first, and the residential market later. And so Domo Safe plans to market the safe socket as a “Safe Zone” for commercial establishments first. The safe zone would protect the equipment & lives at:
* kindergarten, through high-school.
* hospitals. * Nursery homes.
* Equipment, as computers, in Business settings. Domo Safe also plans to contact Insurance companies in order for them to demand that their clients install the “Safe Zone” sockets in their business establishment.
17
Slide18(continued): The Marketing planAccording to market experts the product has a high chance of selling if it is : * An excellent product. * A reasonable price. * Reliable delivery time and low product defects. * Quality service/relationship with the wholesaler. Since Domo Safe has already got a letter of intent for 700,000 units from a Ukrainian wholesaler, it plans on following through on that order as soon as the product is ready for the European market (the beginning of the second year).
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Slide19The TeamResearch & Development: Boris Fradkin is the inventor and owns the majority of the shares in the company. Mr. Fradkin has been a senior hardware & software engineer with 30 years of experience in Israeli defense high tech divisions as well as the private sector. Mr. Fradkin has been a project manager at Elbit Ltd, Astronautics Ltd, Tadiran Telecom, Telrad Telecom & ECI Telecom, . Boris holds an B.S. in Aeronautics, and M.S. in electronics from Leningrad Electrical Engineering University, Programmer diploma from Technion.Although Boris is the boss he believes in the team concept, and that major decisions should be decided as a team.Marketing: Abraham Tibi has started as an electronics Technician in 1995, and went up the ladder into owning and managing
Waisboard Holding, a known Israeli electricity wholesaler, in 2009. During Abraham’s time, Waisboard holding expanded and bought out Ronen Wolf and Dig electric. Abraham has
25 Years of experience in the Israeli, European and worldwide electricity market.
Mr Tibi will come as a consultant in the first six months and will join as Marketing V.P. as soon as he’s available. 19
Slide20The Team (continued):Management: Oren Shavit has a Business Management degree with a concentration in Marketing from Temple University in Philadelphia. Oren’s has worked in business development and fundraising overseas, as well as in Business management in two Israeli High-Tech industry & Start-Up companies. 20
Slide21Timetable for the first three yearsFirst YearWorking prototype for Israel &Europe, Market ResearchDecember
January
Sales Israel & Europe Begin, Mass production, Working prototype USA
Second Year
January
December
21
Sales USA begin, Europe Sales increase, R&D work on future products
Third Year
December
January
Quality Assurance,
Safety Regulations, Lab Testing
(First 6 months)
(Second 6 months)
Slide22First Year Budget R&D salaries and outsourcing (Six Months to a working prototype)..……………$428,850
Safety Regulations ......................................................$50,000
Salaries and office….………..…….….……..…….$130,000
Marketing Consultancy & Full time….….….……$225,000 First Production (10,000 units)
45,000$..................................
TOTAL BUDGET FIRST YEAR $878,850
Since there are no sales in the first year
the Total investment necessary for the first year
is the whole amount. * Budget does not include ASIC
** Budget does not include the salary of a President, if required by the investors22
Slide23Second Year Budget R&D salaries and outsourcing…….……………$450,250 Safety Regulations .................................................$50,000
Salaries and office……..……………………….$135,000
Marketing Full time & exhibitions…….………$600,000
Interest on cost of production\Loan (5% yearly) 125,000$...........................................................
TOTAL BUDGET second YEAR $1,360,250
Since there
are
sales in the
second year the Total investment necessary for the
second year is $860,000. *
Budget does not include ASIC ** Budget does not include the salary of a President, if required by the investors.
23
Slide24Sales projectionsin units per year
24
Year 1
Year 2
Year 3
Year 4
Year 5
Units
Israel
10,000
30,000
60,000
100,000
150,000
Units Ukraine
700,000
725,000
750,000 775,000
Units Europe
700,000
980,000 1,372,000
1,920,800
Units USA
700,000 980,000 1,372,000
Total Units
10,000
1,430,000 2,465,000
3,202,000 4,217,800
Slide25Sales projections
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Total Sales
$ 65,000
$ 9,375,000
$ 16,182,500
$ 21,133,000
$ 28,055,700
Cost of goods sold
(
4.5$ per unit)
$ (45,000)
$ (6,435,000)
$ (11,092,500)
$ (14,409,000)
$ (18,980,100)
Cost of three phase meter ($4 per unit) $ (40,000)
$ (80,000)
$ (160,000) $ (320,000)
Interest on cost of goods sold (5% Yearly)
- $ (117,188)
$ (202,281) $ (264,163)
$ (350,696)
Earnings after Sales expenses
$ 20,000
$ 2,900,000 $ 5,010,000 $ 6,564,000
$ 8,755,600
Slide26Marketing Cost
26
Earnings after Sales expenses
$ 20,000
$ 2,900,000
$ 5,010,000
$ 6,564,000
$ 8,755,600
Marketing Salary
(1.75 people)
$ (75,000)
$ (150,000)
$ (150,000)
$ (150,000)
$ (150,000)
Marketing Exhibition
4 per year including 50K$ initial setup $ (150,000) $ (300,000) $ (300,000)
$ (300,000)
$ (300,000)Face to Face sales
-
$ (150,000) $ (300,000)
$ (450,000) $ (600,000)
Earnings before R&D
$ (205,000)
$ 2,300,000
$ 4,260,000 $ 5,664,000 $ 7,705,600
Slide27R&D Cost27Earnings before R&D $ (205,000) $ 2,300,000
$ 4,260,000
$ 5,664,000
$ 7,705,600
R&D outsourcing Israeli Socket
(material, samples, molds)
$ (95,000)
R&D outsourcing European "Shucko" Socket(material, samples, molds etc)
$ (38,850)
$ (38,850)
R&D outsourcing 3 phase Multimeter $ (40,000) $ (40,000)
R&D outsourcing American Socket(material, samples, molds etc)
$ (46,500) $ (46,500)
R&D Manager Salary(20 years expiriance)
$ (72,000)
$ (79,200)
$ (87,120) $ (95,832) $ (105,415)
R&D Engineer Salary(5 year expiriance)
$ (54,000)
$ (59,400) $ (65,340)
$ (71,874) $ (79,061)
R&D Engineer Salary(2 year expiriance) $ (33,000)
$ (36,300) $ (39,930)
$ (43,923) $ (48,315)
R&D trips to china to follow R&D/production $ (20,000)
$ (20,000) $ (20,000)
$ (20,000)
$ (20,000)
Slide28(continued): R&D Cost28ASIC mold
$ (
230,000)
Patent *2
$ (16,000)
Lab equipment
$ (20,000)
Computer software for R&D $ (20,000)
Production machinery (OEM)
$ (20,000)
V.P or Office manager
$ (50,000)
$ (55,000)
$ (60,500) $ (66,550) $ (73,205)
Office: including rent, insurance, Alarm
phone, internet, electric,
$ (60,000) $ (60,000) $ (60,000)
$ (60,000) $ (60,000)
Accounting, Lawyer, etc'
$ (20,000) $ (20,000) $ (20,000)
$ (20,000) $ (20,000)
Earnings before Taxes $ (763,850)
$ 1,614,750
$ 3,860,610
$ 5,285,821
$ 7,299,603
Slide29: Net income & Investment necessary29Earnings before Taxes $ (763,850)
$ 1,614,750
$ 3,860,610
$ 5,285,821
$ 7,299,603
Taxes (22%)
-
$(187,198)
$ (1,058,532)
$ (1,162,881)
$ (1,605,913)
Net Income
$ (763,850)
$
1,427,552
$ 2,802,078
$ 4,122,940 $ 5,693,690 Inestment needed $ (763,850) $ (1,285,250)
$ (2,049,100)
$
13,304,410
Total Investment
needed
Total income (profit)
Slide30: Capital needed for Manufacturingat Year 2In order to hold a ¼ year manufacturing cost the calculation is:Cost of Goods Sold* 3 months units sold=
Capital needed
(Year 2) $4.5 * ¼* 1,530,000 = $ 1,721,250
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Slide31Future ProductsIn addition to the Safe Socket, Domo Safe plans to develop electronic protection in:Single portable socket with plug.Plug setEmbedded in Electric appliances: as fans, washing machine, hair drier, Air Conditioner, Lighting fixtures. Three phase Sequence Tester.Tester for Socket Protection
Socket
Plug Plugs Set Electric appliances
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Slide32Recommendations:Here is a short list of industry experts who have consulted us and believe in our the project. Their contact info is provided below: * Abraham Tibi- has started as an electronics Technician in 1995, and went up the ladder into owning and managing Waisboard Holding, a known Israeli electricity wholesaler, in 2009. During Abraham’s time, Waisboard holding expanded and bought out Ronen Wolf and Dig Electric. Abraham has 25 Years of experience in the Israeli, European and worldwide electricity market. Abraham's Email: tibi00@netvision.net.il; Mobile phone number: +972-50-5284077* Tal Dayan- holds an MBA from Tel-Aviv University, and has extensive experience in financial management and business development within technology companies and start-up businesses. Some of his positions include: VP of Business Development of Synel Industries; VP of Business Development at CDI Technologies ; CEO of DVDemand Inc. He also serves as a management member of the “Future Managers Forum” at the Israeli Management Center. Tal's Mobile phone number 0546969952; Home Phone number: 04-6388852
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