amp sales houses seek a Directive that Upholds media plurality cultural diversity and creativity Preserves the competitive strength of Europes audiovisual media sector in a converged ID: 1038820
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1. Commercial broadcasters & sales houses seek a Directive thatUpholds media plurality, cultural diversity and creativityPreserves the competitive strength of Europe’s audiovisual media sector in a converged worldEnables multi territory distribution of content, freedom of expression, media pluralism and audience choiceEnsures strong protection of minors, human dignity and media diversity/pluralityEnables advertising as a key driver for financing media contentAVMS: Ensuring current review positively impacts European jobs, growth and investmentThis means rules that follow 5 principlesCountry of Origin Principle is vital and should remain the cornerstone of AVMS-DAV audiences benefit from robust protection and further restrictions are disproportionateAVMS-D should provide for appropriate and proportionate access servicesGreater flexibility for commercial communications to maximise investment in content, reflecting changing consumer expectations and ability to compete in a global marketplace.Rules on promoting European works should be proportionate and respect audience demand, innovation and niche/small services (i)(i) C+ does not endorse this positionFebruary 2017