INVEST IN PURE 24K - PDF document

1 INVEST IN PURE 24K Investor Presentation
INVEST IN PURE 24K Investor Presentation May 2021 MENE MENEF THE CONCEPT Introduction The Global Jewelry Economy Educating Consumers with Ancient Wisdom The Men! Experience Table Of Contents THE BUSINESS Designs by Picasso & Moon Robust Business Model Strong Leadership Team THE COMPANY Relationship with Goldmoney Capital Structure & Share Listing Financial Performance & KPI픀s Press, Media & Reviews Following a golden rule of only using ultra - pure 24 karat gold and pricing it to the value of the market without adding a big

2 margin for design, Men is revolutioniz
margin for design, Men is revolutionizing the gold business. Large addressable market Unique convergence of technology, business, access to capital A disruptive vision The Concept Men픀s mission is to restore the link between jewelry and savings. Gold jewelry accounts for around 60% of the global gold demand. Each day, nearly $1 billion worth of jewelry is purchased as a token of love or remembrance, or as a form of personal expression. Like any other industry, jewelry is increasingly being purchased online. Research firm

3 Technavio estimates that internet sal
Technavio estimates that internet sales of jewelry are expected to reach $30 billion in 2021. Led by innovative technology, Franco - American craftsmanship, and direct - to - consumer economics, Men is rapidly becoming a disruptive force in the $250 billion global jewelry industry. Introduction OVERVIEW In the East, it is not 툀jewelry팀 but rather precious metals which are ultimately being accumulated as long - term savings by consumers. The investment bank Goldman Sachs estimates this natural rate of accumulation at

4 0.5 grams of gold per capita per year.
0.5 grams of gold per capita per year. This trend dates thousands of years and has resulted in a $3 trillion high karat (22 - 24k⤀ gold jewelry stock owned by nearly 2 billion people. It is this immense wealth which powers a thriving jewelry economy with subsequent sales, exchanges, lending, and gifting. Market Cap. ⠀USD⤀ $9.7 Billion $11.0 Billion $2.7 Billion $1.4 Billion ⠀EV⤀ $2.0 Billion Revenue ⠀USD FY 16) $1.7 Billion $7.3 Billion $700 Million $1.5 Billion $1.8 Billion No. of Stores 160 2,300 4,275 4

5 ,000 1,428 The Jewelry Economy Eastern I
,000 1,428 The Jewelry Economy Eastern INDUSTRY STATISTICS ⠀TOP PUBLICLY TRADED COMPANIES⤀ INDUSTRY DYNAMICS Jewelry is primarily 22 or 24 karat gold and is transparently priced by weight with changing daily values and a minimal design premium ⠀10 - 30%⤀. The ecosystem has evolved into a decentralized and sophisticated economy with vibrant demand for branded jewelry, unbranded jewelry, layaway, exchanges, gifting, and borrowing. The industry is extremely fragmented with the top 10 representing less than 7% of total sale

6 s. Market Cap. ⠀USD⤀ $15.5 Billion $
s. Market Cap. ⠀USD⤀ $15.5 Billion $10 Billion $7 Billion $6.5 Billion ⠀EV⤀ $5.2 Billion $3 Billion Revenue ⠀USD FY 16) $4 Billion $5.7 Billion $3 Billion $6.5 Billion $2 Billion $1 Billion No. of Stores 313 200 2,100 3,000 300 100 INDUSTRY STATISTICS ⠀TOP PUBLICLY TRADED COMPANIES⤀ OVERVIEW One hundred years ago, Tiffany & Co. sold silver jewelry by the ounce, and only 50 years ago 22 - 24k gold chains in the U.S. were sold by gram weight. Today, the principles guiding Western Jewelry brands are consolidation, redu

7 ction of working capital, and maximizat
ction of working capital, and maximization of gross margins. This has led Western jewelry brands to compete with other discretionary goods while entirely missing out on the customer lifetime value which arises from the long - term cumulative stock value of high karat jewelry ⠀as is seen in the East⤀. INDUSTRY DYNAMICS Twenty years of corporate consolidation ⠀30% of market controlled by top 10⤀ has led to 툀apparel - lik旓 business model mandating high returns on minimal working capital. The pursuit of higher margins

8 has required a systematic dilution of p
has required a systematic dilution of precious metal content ⠀18k or less, plating, inexpensive metals, and non - metal costume jewelry⤀ requiring ever more marketing to 팀stimulate팀 discretionary spending. The relationship with the customer is highly transactional as the jewelry ha s no intrinsic resale value. The weight of the jewelry is almost never disclosed, and pure 24 karat gold is not offered by any of the leading players below. Heavy focus on gems, and the subjective aspect of jewelry ⠀adornment, expression,

9 seasonal⤀ rather than being a store o
seasonal⤀ rather than being a store of enduring value. The Jewelry Economy Western Unique Business Model Men! is the first jewelry brand to sell only 24 karat gold and platinum jewelry. Men! is the only jewelry company in the world that prices its jewelry by gram weight, while also transparently disclosing its profit margins. Men! keeps its profit margin at roughly 30%. Men is the only jewelry company that stands by its product with a lifetime buyback program. Customer Returns As of May 31, 2021, our earliest clients have

10 generated an average of 22.4% total ret
generated an average of 22.4% total return on their Investment Jewelry. 2018 2019 2020 YTD 2021 Men At A Glance 100% 40% 75% Direct - to - Consumer YoY Revenue Growth Insider Ownership Sales to Returning Customers Q1 2021 65% Loyal And Growing Customer Base In less than two years since launch, Men has sold jewelry to customers in 50 U.S. States, 10 Canadian provinces, and more than 60 countries all without a single physical store. Our customer base is highly diverse in terms of geography and demographics. Educating Consum

11 ers With Ancient Wisdom Men! is re - edu
ers With Ancient Wisdom Men! is re - educating western consumers towards pricing jewelry by weight and has pioneered a new 24 karat gold and platinum investment jewelry concept and business model. Men!픀s proprietary technology also displays the company픀s profit margin on each item, clearly showing the gold or platinum value inherent in each piece of jewelry as well as the Men Fee. Men! provides its customers with the ability to monitor the value of their growing collection in real - time, like a share of stock, and ev

12 en the ability to sell back at any time
en the ability to sell back at any time at prevailing market prices for precious metals. My Collection This section of the dashboard is akin to an investment portfolio. Here customers can monitor the value of the jewelry they have bought, initiate a buyback (Selling the jewelry back to Men!), or initiate an exchange. Pure 24 Karat Gold And Platinum Jewelry The philosophy driving the Men! business model is the restoration of the historic 24 karat gold and platinum jewelry standard which traces its lineage to ancient Mesopo

13 tamia (the Code of Hammurabi where the n
tamia (the Code of Hammurabi where the name Men! is derived⤀. This gold jewelry standard and economy continue to thrive in the Eastern world ⠀China, India, Southeast Asia, Middle East⤀ where around $100B a year of jewelry is purchased transparently by gram weight. However, even in these markets there has never been a brand such as Men! which so perfectly marries technology, transparency, and 24 karat jewelry into one unique business. Authentic Brand, Designs By Picasso And Moon While our business model is inspired by

14 the Eastern jewelry market, we are a w
the Eastern jewelry market, we are a western brand with modern designs that appeal to the modern consumer including across all demographic segments. Our world - class design team is based in Paris, France and is headed by our co - founder, Diana W. Picasso ⠀the granddaughter of Pablo Picasso) and Sunjoo Moon ⠀an alumna of the Louis Vuitton Group, Missoni, and Kenzo⤀. Diana Widmaier - Picasso Sunjoo Moon A Vertically Integrated Powerhouse Men is 100% vertically integrated from technology, design, manufacturing, fulf

15 ilment centre, to marketing, direct - t
ilment centre, to marketing, direct - to - consumer sales, and customer support. This strategy not only gives us powerful economics and in - dept expertise that is difficult to replicate, but also allows us to provide bespoke customer service deepening our global customer relationships. 1) TORONTO Technology & Customer Support 3) PARIS Design & Marketing 2) NEW JERSEY & RHODE ISLAND Manufacturing & Fulfillment Relationship With Goldmoney (TSX:XAU⤀ Goldmoney (TSX: XAU) is one of the largest custodians of precious metals in

16 the world and looks after nearly $3 Bil
the world and looks after nearly $3 Billion of physical gold, silver, platinum, and palladium. Goldmoney owns around 34.5% of Men!. This access to physical metals allows Men! to produce jewelry collections on US soil, charge a roughly 30% premium, and still earn a profit. This kind of split between precious metal value and profit would be non - economical for most existing jewelry brands that are used to earning around 80 - 90% above their raw material costs in terms of profit margin. $500 RING COMPARISO N $400 Gold Value

17 $100 Other Costs OTHERS $100 Gold Value
$100 Other Costs OTHERS $100 Gold Value $400 Other Costs $500 RING COMPARISON Our Future Growth Elevate omni - channel shopping experience with highly selective retail strategy focused exclusively on only the best markets and locations. Build brand awareness and incrementally capture global market share. Drive ongoing product innovation, enhance product offering and deliver exceptional customer service. Expand long - term sales and profitability through price optimization. Long Runway for Growth Strong And Highly Motiva

18 ted Leadership Team CEO Roy Sebag found
ted Leadership Team CEO Roy Sebag founded Men Inc. in 2017 and remains the central figure behind its corporate direction, vision, culture and product development. Roy Sebag Founder - led management with significant ownership position Diana W. Picasso co - founded Men! and oversees designs and the artistic direction of the company. Diana Widmaier - Picasso Men Around The World Expanding Footprint across U.S., Canada and Europe with Meaningful Global Whitespace *Map and figures as of 2021 https://mene.com/about/stats 546

19 .42 KG Gold Weight Held 134.17 KG Platin
.42 KG Gold Weight Held 134.17 KG Platinum Weight Held 680.58 KG Total Weight The Long - Term Differentiator Unlike other jewelry brands that have to mark down old inventory or come up with new designs to stimulate sales, Men! never suffers from the risk that its inventory will lose value. In fact, its quite the opposite Men! is always invested in 24 karat gold and platinum which is secured at its insured vault facility until the moment a customer decides to purchase a piece online. Why Invest Men Inc. ⠀TSXV: MENE, OTC: MEN

20 EF⤀ is a uniquely positioned company t
EF⤀ is a uniquely positioned company that is disrupting the global jewelry industry. We are offering a revolutionary new way to think about jewelry, changing the current paradigm which has dominated the industry for the past half - century. With each passing day, our brand builds lasting relationships with a global base of passionate and loyal customers without the need for physical stores or heavy overhead. With 75% of the company held by insiders, Men Inc. is focused on delivering long - term value for both customers and

21 shareholders. Share Listing Stock listi
shareholders. Share Listing Stock listing Shares Outstanding Voting Power MENE CLASS B ⠀TSX V⤀ 147,666,390 1:1 Non - Tradable Shares Shares Outstanding Voting Power MENE CLASS A 106,863,099 20:1 Men! Inc. has a dual - class voting structure with tradable Class B Shares ⠀TSXV - MENE⤀ owned by Goldmoney Inc., insiders and the investing public. These Class B shares carry 1 vote for each share outstanding. The Class A shares are non - tradable, carry 20 votes per each share outstanding, and are owned by Roy Sebag and D

22 iana W. Picasso. Financial Overview Stro
iana W. Picasso. Financial Overview Strong, Consistent Revenue Growth NON - IFRS ADJUSTED REVENUE $3,704,403 $2,914,297 $2,601,569 $3,445,952 $5,095,968 $5,611,286 $3,678,069 $6,140,871 $8,104,915 $8,324,174 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 $1,012,923 $917,721 $1,578,417 $1,691,750 $1,737,688 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 IFRS Gross Profit Accelerating Profitability 33% 42% 25% 27% 21% Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 OPEX as a Percentage of Revenue Key

23 Performance Indicators $1,453.80 $1,35
Performance Indicators $1,453.80 $1,352.60 $1,757.00 $1,559.00 $1,742.00 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Average Order Value 70% 67% 65% 68% 68% Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Returning Customers as a Percentage of Sales 20% 27% 29% 24% 24% Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Gross Profit ⠀%⤀ Press & Media HOW MEN IS REVOLUTIONIZING THE GOLD BUSINESS PICASSO'S GOLD: THE ART OF INVESTING IN GOLD JEWELRY JEWELRY WORTH ITS GRAMS IN GOLD MEN IS THE JEWELRY COLLECTION QUITE LITERALLY WORTH ITS WEI

24 GHT IN GOLD Men Flywheel Viral Network E
GHT IN GOLD Men Flywheel Viral Network Effects POSITIVE CUSTOMER EXPERIENCE By empowering customers with a unique value proposition, Men has registered over 22,500 independent product reviews with 99% being 5 stars. GAIN MORE LOYAL CUSTOMERS Customer base grows without having to build brick and mortar locations. CUSTOMERS BECOME BRAND AMBASSADORS Satisfied customers advocate for the Men! brand by wearing the 24K jewelry items which their friends can see and feel, resulting in trusted word of mouth recommendations. Men!

25 Narrow Band 7.26 Grams 89 Reviews Number
Narrow Band 7.26 Grams 89 Reviews Number Charm 2.46 Grams 245 Reviews Verified Purchase Fabulous Engagement Band My Fiance and I love our matching engagement bands. We love the idea that we could turn our investment gold savings with Goldmoney into investment grade jewelry. A solid investment versus traditional jewelry. Customer Service at Mene is excellent. Nathan Jul 18, 2018 Verified Purchase All that I expected. Men! Narrow Round Band is truly stunning. It was everything I expected and more. Overall great quality and ver

26 y efficient shipping methods. I can픀t
y efficient shipping methods. I can픀t wait to purchase a new item. Brianna Jul 28, 2018 Verified Purchase A beauty, rare and empowering I have never owned pure gold jewelry. Never though I would wear any and here I am with it on right now. The ring is wonderful. I wear it just about every day. A huge talking piece. Love the concept of the company and a huge advocate! Marco Jul 12, 2018 Verified Purchase Looks Perfect! Delivered as promised. I was afraid of ordering Gold online but Men! has made the process easier and custom

27 er service is great. Got the product on
er service is great. Got the product on time and looks exactly as shown. Gift packing was good and will definitely recommend Men! Bharani Aug 8, 2018 Verified Purchase How can you go wrong?!?! Men! makes it so easy to purchase investment grade precious metals, how can you go wrong? Just noticed they also keep track of the value of your piece in your account page. How cool is that? Mike Jul 31, 2018 Verified Purchase My First Experience I saw a video about Men!, and fell in love with the designs and concept. The world has bee

28 n waiting for a company like this makin
n waiting for a company like this making gold accessible and give it great utility. My other jewelry does not compare in colour and feel. I absolutely love Men! Sharon Jul 20, 2018 Verified Purchase Unique I bought this charm for my daughter and it exceeded our expectations. The detail is simply exquisite. If you want something unique this is the charm. It can be worn for any occasion. Simply beautiful!! Tanya Jul 3, 2018 Verified Purchase Very Clever, Fabulous Gift So glad to have discovered Men!. Clever product, first rate

29 service, amazing dressing. Can픀t wai
service, amazing dressing. Can픀t wait to add more of these. Thanks! Tammy Aug 23, 2018 Verified Purchase Best of both worlds Men! give you the opportunity to purchase investment grade gold at almost SPOT price while receiving beautifully crafted and designed jewelry that can appreciate by it픀s own merit. Buy MEN" and Buy NOW ! Viktoria Aug 29, 2018 Verified Purchase A Beautiful Ring! I purchased this for my wife for our upcoming anniversary and she is in love with it! The presentation was incredible but mostly the quality

30 of the ring itself is second to none.
of the ring itself is second to none. I would urge anyone thinking about ordering to do so with confidence. Mark Aug 25, 2018 Verified Purchase Love Men!! This was the perfect gift! I ordered this ring for my wife for our anniversary and Men! could not have been more prompt and professional to deliver in time! My wife loves the ring and the value is just incomparable! I will certainly be ordering from Men! for every big occasion! Maria Jul 3, 2018 Verified Purchase Glowing Gold! This ring is very comfortable and feels so smo

31 oth on the finger! I love the finish bec
oth on the finger! I love the finish because the bright yellow matches my 24K gold Chinese jewelry. I can now tell my husband I am investing, not just buying jewelry :⤀ Juliana Jun 26, 2018 Heart Knot Ring 7.1 Grams 54 Reviews Suits Dice Charm 2.3 Grams 49 Reviews Investor Relations & Press Contacts Men! Corporate Press Office 6 Place Vend餀me , Paris, France Paris 75001 press@mene.com Men! Public Relations Contact France Daniel Alfredo, KARLO OTTO PARIS daniel.alfredo@karlaotto.com Men! Investor Relations Renee Wei inv