with Health Coverage. Nicole Oehmke Andy Perry. California Project Director California Data Manager. 1. Enroll America . 2. Our Mission. Maximize the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act.
Although some white Americans welcomed them, others used people’s ignorance, racism, and self-interest to sustain and spread racial divisions. . By 1900, new laws and old customs in the North and the South had created a segregated society that condemned Americans of .
PROJECT TEAM MEMBERS. K SIVA RAMA KRISHNA. Y LOKESWARA RAO. R MANI KANTA. S SATISH. D NETAJI. ABSTRACT. The automobile engine connecting rod is a high volume production, critical component. It connects reciprocating piston to rotating crankshaft. .
UNCONNECTED. Mike Watson. Heartcentricleadership.com. A. S. A. A. E. E. E = Observations and Experiences. A. = Ideas, Concepts, Theories. S. = Propositions. Creation. Unconnected. Deduction. Connected.
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1 Connecting Millions of Americans with
Presentation on theme: " 1 Connecting Millions of Americans with "— Presentation transcript:
Connecting Millions of Americans with
The 2013-2014 Opportunity
Delivering on the promise…
…of affordable health coverage for millions of Americans…
…starts now.259 days until October 1, 2013.
Health Coverage in 2014
Income as a percent of the federal poverty level
0 133 400+
Coverage Options for Adults without Medicare
or Employer-Based Coverage
An Opportunity for a Complete Continuum of Coverage
The Enrollment Opportunity
49 Million Total Nonelderly Uninsured
Enrollment isn’t a snap
ProgramPercent of Eligible People EnrolledAdult Medicaid, national average62%Subsidized Medicare for low-income seniors33%Medicare Rx benefit low-income subsidy, 2009*40%Unemployment benefits72-83%Earned income tax credit80-86%SNAP (food stamps)54-71%
* Does not include populations automatically enrolled in the low-income subsidy.
Take-up in optional public benefit programs
Children’s Health Coverage
Mainly private sector outreach via RWJF’s Covering Kids & Families project $141 million between 1997-200685% of eligible children now enrolled
Medicare Part D
Active leadership from White House and Administration$1.5 billion administrative fund22.5 million enrolled during first open enrollment (Nov. 2005 – May 2006)
Limited Public Awareness
The majority of uninsured Americans don’t know the health reform law will help them
of the uninsured don’t know about the new health insurance exchanges
f people who could be eligible for the new Medicaid expansion don’t
We will continue:
Building coalitionsSharing best practicesComing soon: a major enrollment campaign, using cutting-edge engagement strategies
Our MissionEnsure that all Americans get enrolled – and stay enrolled – in health coverage.
How will people
for coverage?Online? By phone? On paper?Available in the right languages?Written in plain language?Accessible for people with disabilities?
What SYSTEMS will need to be developed to make it possible?Consumer-friendly “front end”“Back end” systems that are coordinated between Medicaid, the Exchange, CHIP, other programsConnections with data that can help prove eligibility
What ASSISTANCE will they need?Understanding the application and eligibility processCounseling on tax credit decisionsHelp choosing a plan and learning how to use it
How can people KEEP coverage once they’ve got it?Data-driven renewalNo need to return formsOpportunities to update information and change coverage as circumstances change
Sampling of Partners
Working together: We all play a role in a successful enrollment effort
Community Health Centers
Communities of Color
Race/EthnicityPercent of UninsuredUninsured RateWhite (non-Hispanic)45%13%Black (non-Hispanic)15%21%Hispanic32%32%Asian/Pacific Islander5%18%American Indian/Alaska Native1%27%Two or More Races2%15%
A Diverse Group
Source: Kaiser Commission on Medicaid and the Uninsured, October 2012
Where are the Uninsured?
What kind of exchange are states likely to have?
Partnership exchange likely
State exchange likely
Rejected state based exchange
Note: Numbers provided are non-elderly uninsured, based on the Census Bureau’s Current Population Survey (2010-2011 two-year merge). Asterisked states have obtained HHS’s conditional approval for their state-based exchange.
States that have rejected a state based exchange have until February 15, 2013 to decide whether to operate a partnership exchange or default to a federally facilitated exchange .
As of January 16, 2013
Building an Effective Campaign
Grassroots field efforts
Creative use of social media
National and local surrogates
Education & engagement through partner entities with direct reach to target populations
Earned media events and Activities in communities to magnify messaging
Enrollment assistance by trusted community sources
Paid advertising on TV, radio online, and in print media
Paid advertising on TV, radio, online, and in print media
Data, Analytics, Microtargeting
Grounded in Research
The most effective messages to reach target groupsThe best messengers for these communicationsThe best ways to deliver these messages (e.g. television, radio, social media, etc.)?
Some Key Findings
value of insurance
are biggest barriers
Previous bad experience
Too good to be true
vastly overrepresented among uninsured
enrolling in coverage
Help, I Need Somebody!
Public Education Resources
More Information On:Exchange branding researchPublic opinion pollingStatewide marketing and outreach plans