2012 Student Affairs Virtual Case Study

2012 Student Affairs Virtual Case Study 2012 Student Affairs Virtual Case Study - Start

2016-04-01 42K 42 0 0


Presentation Created By:. Chris Hardin, . Ross McClure, Britteny Alspach, & Ashley Cooper. Introduction: Middle College Social Media Proposal. Objectives:. Highlight effective/cutting edge ways social media can be used for student learning and co-curricular development on campus. ID: 272557 Download Presentation

Embed code:
Download Presentation

2012 Student Affairs Virtual Case Study

Download Presentation - The PPT/PDF document "2012 Student Affairs Virtual Case Study" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Presentations text content in 2012 Student Affairs Virtual Case Study


2012 Student Affairs Virtual Case Study

Presentation Created By:

Chris Hardin,

Ross McClure, Britteny Alspach, & Ashley Cooper


Introduction: Middle College Social Media Proposal


Highlight effective/cutting edge ways social media can be used for student learning and co-curricular development on campus

Help educate students about “professional consequences” and incivility in an appropriate and developmental manner

Utilize past literature and best practices

The following Presentation includes student development theory and past literature highlighting the pros and cons of social media, effective uses of social media, and guidelines to policy making concerning social media. The presentation also includes screen shots and links to the Middle College website, Facebook, Twitter, and Pintrest accounts where the students and campus members may actively engage in educating themselves on the challenges and benefits of social media, as well as using it responsibly.


Theoretical Basis

Astin’s Theory of Involvement and Kuh’s Theory of Student Engagement

Both theories are formed by research focused on examining the level of involvement or engagement the student experiences throughout their collegiate career

Researchers found that student learning is directly proportional to the quality and quantity of student involvement

The effectiveness of an institution/practice is about the capacity of the institution/practice to use the level of involvement to increase student development

Knowing the research supporting




theories, institutions, departments, and university professionals can utilize social media to foster student involvement

Social media can provide opportunities for students to connect to faculty, other students, student affairs professions, course material, study aids, and much more


Middle College Website(See following slide)

Our group has created Middle College website in order to provide a visual aid.

Off of this main website page, students could navigate to a social media headquarters site containing pros and cons to social media usage and a civility pledge for those who choose to use social media.



Positives of Utilizing Social Media

Making connections and building relationships

Visual & Graphic presentations

Empowers individuals to absorb and create content

Encourages creative branding

Ongoing feedback

Fosters the


haring of knowledge & resources across platforms

Easy for alumni to stay in touch with each other and the campus

Helpful for job searching or networking opportunities


Issues of Utilizing Social Media

Misuse or poor displays of social media etiquette

Eliminates face to face interactions

Not everyone is familiar with social media

Social media can be distracting from work, academics, etc.


Positives of Face to Face


Study of nonverbal communication

Large contributor to the understanding of conversations

Relationship building

Relationships are primarily formed from face to face interaction, not in the use of social media


Working Together

Social media complementary to face to face conversation

Social media allows instantaneous communication


Face to face for personal interactions

Social media is useful in mass communication

Information Sharing

Social media is used to share topics and passions with followers


How to Avoid Pitfalls and Focus on what’s Important

Introduce the purpose of social media


olicy should focus on what employees can rather than what they can’t do

Be responsible for what you write

Representatives should take responsibility for what they write and exercise good judgment and common sense

Be Authentic

Include your name and when appropriate, your company name and your title. People believe those who they know and trust

Consider your Audience

Remember that your readers include current students, potential students as well as current/past/future employees. Make sure you aren’t alienating any of those groups

Exercise Good Judgment

Good judgment is paramount regardless of whether an employee/student’s online comments relate directly to their job.

Understand the concept of community

Your community shouldn’t be an environment where competition is encouraged or emphasized but rather a platform where your students/employees feel comfortable sharing, connecting and receiving



Guidelines for Policies

Familiarize employees/students with the employment/student agreement and policies included in handbooks

Policy applies to multi-media, social networking websites, blogs and wikis for both professional and personal use

Postings should not disclose any information that is confidential

The disclaimer should contain something like, “the views expressed are mine alone and do not necessarily reflect the views of Middle College”

Internet postings must respect copyright, privacy, fair use, financial disclosure and other applicable laws

Middle College reserves the right to request that certain subjects are avoided, withdraw certain posts, and remove inappropriate comments


Questions Regarding Consequences and Social Media Guidelines:

How do we respond to negative comments online?

What is the line between professional and personal?

How will we monitor and enforce the policy?

Do we need a different policy for students, staff and administration?

How will we evaluate new social media tools as they come up?


Social Media on the Cutting Edge

Experts can only hypothesize what the next social media website will be.

While not being able to predict the next website, they can identify trends.

The current large scale social media sites are striving to improve engagement.

It’s no longer about just posting content, but being able to integrate everything.

Through this, they tailor the experience to each user through data collection.

For example, “your friend read this article, maybe you’d be interested too.”


Social Media on the Cutting Edge

Utilizing already popular sources of social media, student learning can be enhanced through creativity.

Use YouTube, Pinterest, Twitter, Facebook, FourSquare, and Daily Booth to post:


Study guides


Chat topics


Check Us Out!

Middle College Website Link

Middle College Twitter Link

Middle College Pintrest Link

About DocSlides
DocSlides allows users to easily upload and share presentations, PDF documents, and images.Share your documents with the world , watch,share and upload any time you want. How can you benefit from using DocSlides? DocSlides consists documents from individuals and organizations on topics ranging from technology and business to travel, health, and education. Find and search for what interests you, and learn from people and more. You can also download DocSlides to read or reference later.