PPT-Chapter 13 Products and Services

for Consumers International Marketing 15 th edition Philip R Cateora Mary C Gilly and John L Graham Maintaining Quality Damage in the distribution chain Russian chocolate Quality is essential for success in todays competitive global market. We start with a simple proposition If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and valueconscious consumers a whole new world of opportunity will open up Four billion p Product and Service . Design. Learning Objectives. You should be able to:. Explain the . strategic. importance of product and service design. Identify some key reasons for design or redesign. Recognize the key questions of product and service design. : . What is entrepreneurship?. Visions and Ventures 30S. To make money or earn an income in life, you have two general choices. . What are they?. How can you make an income . in life?. How can you make an income . Kong Chen, Madiha Ahsan, Kim . Fettkether. , Michael Adams. What is a Product?. A product is the object that is being traded during a transaction.. With this a product can be near anything. It can be:. Matthew Seybold, User Services Coordinator. Natalia . Donoho. , User Services Coordinator. Thomas . Renkevens. , Deputy Division Chief. Brian Hughes, GOES-R Data Operations Manager*. NOAA Satellite and Information Service. Opening Story: Solve the Problem in a Marketing Way. 2. What is Marketing?. 3. What Does CMO Do?. The Chief Marketing Officer (CMO) leads: . Sales management. Product development. Distribution . channel . Learning Objectives. Upon successful completion of this chapter, you will be able to:. Define the productivity paradox and explain the current thinking on this topic.. Evaluate . Carr’s. argument in “Does IT Matter?”. Mission. CONTRACTING GUIDING PRINCIPLES. Board Policy Chapter 5. Establishing an open and competitive process for individuals and organizations that do business with the County. Ensuring fairness and equal access to business opportunities in the County. Service Products:. . . Core. and . Supplementary. Elements. Services Marketing 7e, Global Edition. Overview of Chapter 4. Planning and Creating Services. The Flower of Service. Branding Service Products and Experiences. 5 Competitive Forces. 0. Strategic Information Technology. Technology is not an afterthought. Technology drives business strategy.. Information Technology changes the way businesses compete.. 0. Strategic View. Product, Services, and Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. Topic Outline. What Is a Product?. Product. Matthew Seybold, User Services Coordinator. Natalia . Donoho. , User Services Coordinator. Thomas . Renkevens. , Deputy Division Chief. Brian Hughes, GOES-R Data Operations Manager*. NOAA Satellite and Information Service. Amanda . Koltz. Ken Tape .  . John Kimball.  . Sebastian . Voico.  . David Lutz  . Libby Larson . David Lutz . Scott Goetz. Hank Margolis. Peter Griffith. Natalie Boelman. Ryan Danby (virtual). . Session Outline. What Is a Product?. Product . and Service Decisions . Branding Strategy: Building Strong Brands . Services Marketing . What is a Product?. Product. Anything that can be offered to a market for attention, acquisition, use, or...