Forward Edge Rebranding The Big Picture - PowerPoint Presentation

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Uploaded On 2020-06-19

Forward Edge Rebranding The Big Picture - PPT Presentation

Challenge Develop a business strategy and plan that will Act as a clear roadmap for longterm growth to 25M in five years Createestablish a Brand Presence that Schools know and trust for technology solutions ID: 781746

edge brand strategy amp brand edge amp strategy marketing website technology support logo sales growth create awareness integration color

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Presentation Transcript

Slide1

Forward Edge

Rebranding

Slide2

The Big Picture

Slide3

Challenge

Develop a business strategy and plan that will:

Act as a clear roadmap for long-term growth to $25M in five years;

Create/establish a

Brand Presence that Schools know and trust for technology solutions.

Increase awareness

of Forward Edge

& their

leading edge technology solutions to high potential school targets to

support

immediate sales

goals.

Slide4

Enemy

Success in growing Clients has required little past marketing but future growth will require a strong, concerted sales and marketing effort.

Key marketing

gaps

include:Business growth strategy / plan not

fully defined yet making it

difficult

to align marketing & brand to support

Research, testing, & due diligence are required to determine best growth strategy which takes time

School cycles dictate marketing and sales activities to be done well ahead of timeCurrent marketing isn’t doing the best job to support immediate awareness and sales (Outdated information (website), hot services not well defined/promoted, Forward Edge not easily found)

Slide5

Slide6

Strategy Meets Identity (aka Brand)

Slide7

Hierarchy Example

Aileron

What

How

Culture

Future

Strengths

Known As

Slide8

Insights

Forward Edge has exceptional 100% customer retention

Forward Edge is ahead of schools by 2 years in technology

Forward Edge can easily be a “better” solution for school’s IT needs but it can be threatening for inside resources

There are many hot technology trends happening in schools that align with the tools in Forward Edge’s toolboxWe have topped out our existing Customer targets as means to generate significant new revenue81% of people research for products and services before they buy

Slide9

Project Strategy

Enhance current marketing to support immediate sales while conducting research, testing, due diligence to create long-term growth strategy & marketing plan.

Slide10

Building a Brand Strategy

BRAND Strategy

Assets

Changing Brand Identity Launch Brand Identity Communicating Brand Identity

Touch Points

Letterhead

Digital

Collateral

Clothing SignageAdvertising/MediaDesign Logo + Tag Color Integration Fonts Tone & FeelResearch

Brand Audit

Business Objectives