Presentation on Microsoft Windows 8 Tablet - PowerPoint Presentation

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Presentation on

Microsoft Windows 8 Tablet

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Executive Summary

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Situation Analysis

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Market Summary

The tablet space is about to be flooded with new devices running Windows 8 and many plan on picking one up for work and leisure purposes. The sizes and forms of these Windows 8 tablets will vary widely, and it is important to pick one that will work as

desired. The

new tablets and convertibles with Windows 8 will change computing going forward. Getting the right tool for the job is vital to making a smart purchase, and being happy with it

.

Source:http

://

www.zdnet.com/how-to-choose-a-windows-8-tablet-that-is-right-for-you-7000005620

/

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Market Demographics

Geographic's:

Demographics:

Behavior Factors:

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Market Needs

Quality Craftsmanship:

Well-though-out design:

Customer Service:

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Market Trends

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Market Growth

The worldwide tablet market is exploding with demand as people jettison laptops for smaller, touch-based devices. But even as tablet become must-have personal computing devices, Windows, and particularly Windows 8 tablets, won't be a major factor until at least 2016, according to an online report. Slates running Microsoft's operating system are expected to account for just 2.9 percent of the worldwide tablet market by the end of 2012, rising to 10.3 percent in 2016, according to market research firm IDC

.

IDC recently increased its overall tablet market forecast, predicting worldwide shipments to hit 122.3 million units, up from the previous forecast of 117.1 million devices shipped. By 2016, the research firm expects tablet shipments to reach 282.7 million units, up from the previous forecast of 261.4 million.

Market Growth:

Most of the tablet activity over the next three years will involve the ongoing struggle between Apple and manufacturers of Android devices. In the latest salvo of the Apple-Google death match, Apple in October released the 

iPad

mini to

compete with smaller, popular tablets such

as Google's

Nexus 7 and Amazon's Android-based Kindle Fire lineup. There are also rumors that Google is prepping an Asus-built $99 Android

Nexus tablet.

By the end of 2012, IDC expects Apple's

iPad

line to account for 53.8 percent of worldwide tablets shipped, followed by Android tablets at 42.7 percent. By 2016, IDC believes Apple will still be on top with about 49.7 of tablets shipped, and Android will follow with 39.7 percent. Both tablet platforms are expected to grow on average by about 21 percent per year, according to IDC, which, along with

PCWorld

, is owned by International Data Group

.

Windows tablets, meanwhile, will explode in popularity, relatively speaking, growing by an average of more than 69 percent per year between now and 2016. That fast growth will allow Windows to climb from 2.9 percent in 2012 (including Windows RT, Windows 8, and Windows 7 tablets) to the lofty heights of 10.3 percent by 2016. By that time most Windows tablets should be running Windows 8 or its ARM-based variant, Windows RT. Windows 7 tablets, meanwhile, which account for a slim niche among enterprises, should be rendered more irrelevant than they already are.

Source

:

http://

www.pcworld.com/article/2018589/windows-8-tablets-not-expected-to-be-major-player-until-2016.html

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SWOT Analysis

Strengths 

No. 1 Operating System on the planet: As of 2012, there are over 1.1 billion computers in the world, and 90% of them use Microsoft Windows.

No

. 1 Marketing Campaign of 2012:  Ace Matrix has declared Redmond's new “

clickaholics

” Surface ad as the hands-down most effective Tablet ads of 2012. Having Jessica Alba sport your phone doesn't hurt, either.

No. 1 in the Workplace: Forrester predicts that by 2013, the global enterprise market will be worth $68 billion. The lion's share will go to Microsoft. Microsoft makes in a single quarter what Apple makes in year from business hardware sales and services.

Strong Reputation: Microsoft ranks No. 7 on

 Forbes's

list of the world's most reputable companies, right behind Google even Apple, who came in at No. 5. Microsoft also led Colgate, Nike, Johnson & Johnson, IBM, Michelin, and Samsung.

MS Office market shares went up by 97%

Weaknesses

Mobile: Bill Gates unveiled the tablet PC to a crowd of over 12,000 people at COMDEX back in November 2000. Unfortunately, the market had zero interest in tablets at the time. Windows Phone is still struggling to make a dent in what has essentially become a two-horse race between

iOS

and Android.

Bing is currently the No. 2 search engine on the Internet. Microsoft has spent $10 billion promoting and supporting Bing. The result? Less than half of Google's revenues, and people still say “Google it.”

Windows 8 is in many ways an even more radical change of Microsoft's core product line than Windows 95. While the new Windows operating system is more appealingly compare to previous incarnations, the learning curve may keep many users from upgrading.

Despite Microsoft's enviable reputation with its business customers, the software giant is perceived by many competitors, consumers and even governments to be a ruthless, monopolistic minded firm that leverages its Windows operating system to destroy its competition.

Microsoft is dependent on hardware manufacturers to pre-load and design their products to make the most of Windows operating system. In fairness, this is beginning to change

.

Source:

http://beta.fool.com/fatalx/2012/11/01/microsofts-swot-analysis-what-we-discovered/15592

/

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SWOT Analysis

Opportunities

: Improved monetization of

Search Online

advertising revenue grew 15% in Q1 of Microsoft's fiscal 2013, driven primarily by an increase in revenue per search, according to the company's earnings release for that period.

Windows 8: With 4 million installations already, Microsoft's new operating system appears to be

at the moment, at least – defying analysts' dire predictions. A successful OS launch could translate to higher sales for Win8 phones and tablets.

Surface:

 

Surface may not be an

iPad

killer in its current incarnation  Microsoft is still fleshing out its app ecosystem – but most reviewers agree that a Surface 2.0 would be a major threat to Apple's continued dominance of the tablet space.

BRICs

: 

The Windows 8 UI is the first mobile interface that many consumers in 

B

razil,

R

ussia, 

I

ndia, and 

C

hina will ever see. This is likely to give Microsoft an edge in the developing world that its rivals currently enjoy in the developed world: The “Metro” UI will be the OS that BRIC consumers are naturally comfortable with, while

iOS

and Android will involve a learning curve.

Threats

:

Tim

Cook's "evolutionary, not revolutionary" baby-step strategy has allowed Steve Ballmer to steal a march on Cupertino. Should Apple snap out of its post-Jobs-era complacency and decide to fight back with everything but the kitchen sink, Microsoft could be plunged into an war of innovation that it might not be able to win.

As

Microsoft's position grows stronger, Google may decide that Redmond and not Cupertino is the greater threat, and Google fights dirty. If Microsoft vs. Apple is a war of innovation, Google vs. Microsoft would be a war of attrition

.

Source:

Source:

http://beta.fool.com/fatalx/2012/11/01/microsofts-swot-analysis-what-we-discovered/15592/

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Competition

Windows 8 makes Microsoft a viable competitor on tablets, but consumers already have enormous choice, she says. Apple has captured dominant share of the tablet market since it had no competition for months after the

iPad

was released. "This year is very different, in the number of choices the consumer has.

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Product Offering

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Critical Issues

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Key to Success

The key part of the Windows 8 success is the Tablet PC. In the past few years, the Tablet PC has been increasingly popular in the consumer and enterprise users. However, no one cares Microsoft’s Windows in the mobile market. Microsoft wants Windows 8 to change this situation and consolidate his status as a competitor of the Apple

iPad

and Samsung Galaxy Tab. Of course, it would at least be a challenge. So far, Windows 8 Tablet PC seems to have all the conditions to succeed. From beautiful design to the fully functional operating system, Windows 8 Tablet PC will be launched in the coming months and it will be worth to buy for any user. 

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Marketing Strategy

Mission:

At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.

 

Objective:

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Financial

Objective

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Target Markets

For all ages

Marketed around the globe

Targets all classes specifically

business people

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Positioning

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Strategies

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Marketing Program

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Marketing Research

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Financials

Break-Even

Analysis

Sales Forecast:

Worldwide Sales Forecast of Media Tablets to End Users by OS (Thousands of Units)

Microsoft

tablets are projected to account for 4.1 percent of media tablet sales this year, and grow to 11.8 percent of sales by the end of 2016. Windows 8 is Microsoft's official entrance into the media tablet market.

Source: Gartner (April 2012)

Expense Forecast:

 OS

2011

2012

2013

2016

 

iOS

39,998

72,988

99,553

169,652

Android

17,292

37,878

61,684

137,657

Microsoft

0

4,863

14,547

43,648

QNX

807

2,643

6,036

17,836

Other Operating Systems

1,919

510

637

464

 

Total Market

60,017

118,883

182,457

369,258

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Controls

Implementation:

Marketing Organization:

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Contingency Planning

Difficulty and Risk:

Worse-case Risks

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Thank

you