PPT-Unit II PRICING

The concept of product pricing is very significant and plays a decisive role in the field of marketing A manufacturer has to take pricing decision before bringing the product in the market The market demand consumer support margin of profit. All pricing shown is FOB destination San Diego and vicinity Typical delivery and assembly is 150 Computer Desks Computer Desks RETAIL PRICE LIST 0109 e 1531 Pacific Highway San Diego CA 92101 mail salesspacesandiegocom Tel 6192370727 57527 Fax 61923 Decision Analysis and Risk Management. Objectives of the Class. Use Marginal Analysis for Decision Making. Calculate effect on Operating Income of a Decision. Identify and describe qualitative factors. the benefits waste unit pricing but concerned about potential drawbacks? potential problems community’s decision-making when exploring unit ease the approach is adopted. munities an impressive li By . Siva Rama Krishna. Vuppala. Pricing Strategies . Price is one of the most important elements for both buyers and sellers and maintaining an appropriate balance between the two is a crucial element of retailing. . Session 1. February 2 – March . Business Plans and Entrepreneurship. Professor Jerry Tepfer, Ph.D., MBA. April 13 – June 03, . 2015. Class . 10. Business Plans and Entrepreneurship – Class . 10. Price is the same thing as cost. What is a pricing strategy?. the marketing mix - Price. Price is the amount of money that the customer has to pay to receive the good or service. Firms use different pricing strategies to price their products, taking into account a number of factors such as market research, competitors’ prices and the state of the economy. Price is the same thing as cost. What is a pricing strategy?. the marketing mix - Price. Price is the amount of money that the customer has to pay to receive the good or service. Firms use different pricing strategies to price their products, taking into account a number of factors such as market research, competitors’ prices and the state of the economy. What is the best price for my product?. What is the perceived value of the good or service by the customer? . Are there any similar products on the market? . What price is the competition asking?. Pricing Questions. Price and Cost Analysis. CHAPTER OUTLINE. Introduction. Price Determination. Objective, Process and Factors. Price Analysis. Variables that influence an item’s price. Cost Analysis. Techniques : cost-based, break-even . COST BASED PRICING. In the case of cost base pricing, a company arrives at a list price for the product by calculating its total costs and then adding a desire profit margin. The calculation for such cost include the following:. 1. Product cost (cost-based strategy). a. mark-up- . it is where a standard percentage based on cost is adopted. . b. target profit (ROI)- prices are set towards attaining a satisfactory rate on return. Transfer Pricing Learning Outcome. Lead C3: . Analyse the performance of responsibility centres and prepare reports. Component C3): Explain:. Behavioural issues. Use and ethics of transfer pricing. Internal Competition & Internal trading.. (20 marks). Pricing methods and strategies. General considerations and objectives of pricing policy.. General consideration for pricing policy.. What is a price?. -- price is the amount of money charged for the good or service.. Jonathan Lowell. Principal analyst | market development. Improving Price Formation When Fast Start Resources Are Committed and Dispatched. Fast Start Pricing. Today’s Presentation. Quick Review of Key Fast Start Pricing Concepts.