Bord Bia Organic Update Organic Strategy Group - PowerPoint Presentation

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Bord Bia Organic Update

Organic Strategy Group

April 2022

Bord

Bia Activities 2022

Four key areas of activity across the sectors

Engaging

with Retailers

Investment

in Insights and

Research

Market Activation and

P

romotional

A

ctivities

Celebrating the Industry

1- Engagement with Retailers

Retail

Promotion Toolkit

Develop an

‘Organic Branding Package/Toolkit’ which

Bord

Bia can offer to the major multiple retailers to assist them in the promotion of Irish organic produce.

Strong interest from retailers

Concept design at advanced stage- Rollout May 2022

Developed in line with retailer feedback

Examples of Retail POS Materials

Seasonal roll out when products are in store- from May 2022

Supported by

Bord

Bia Social Media activity June-October 2022

Quantifying the Availability of Irish Organic Food

To build on previous Insights projects,

Bord

Bia has sought assistance quantify the volume of organic produce available for the domestic retail market/export in each individual category.

Project initiated March 2022-Delivery May/June 2022

Assess current output levels of organic food per category and identify potential growth over the next 3/5 years

Provide an understanding of the route to market by category and quantify the volumes of product available by category for a) domestic retail, b) export.

Identify potential constraints across the supply chain that will impact on product availability for domestic and export markets

Engage with the organic sector (client companies and key stakeholders) to understand the supports required to help them expand their output and market reach

2-

Investment in Insights and Research

Insights focus on German/Nordic Markets

Germany Market Trends & Opportunities

Insights project on the German market focusing on trends, retail/foodservice market overview and route to market assessment. Completed in late 2021, presented via webinar to over 50 organic delegates

German Lead Generation Project

A cross sectoral lead generation project to identify opportunities for our organic companies in the German market within retail and foodservice currently underway.

Follow up projects in the Nordics in 2022

Fresh Produce Organic

Activities

7

Building fresh produce operations to support market development & Market Innovation

Capability

Organic growers market study visit to EU

Review of Min Tillage Cropping systems and effect on Market Quality

Review of ‘willingness to pay’ for organic vegetables  

Follow-on work review from 2021 project with raising organic young plants

3- Market Activation and Promotional

Activities

Meat Promotions: Beef and Lamb

8

Engagement with

Vomar

- In store promotion and magazine

advertorials planned, to supporting their listing of

organic QA Irish Angus beef

Continue to engage with industry to support

organic lamb promotion on the domestic market

Organic Salmon Promotions, France &

Germany

9

Biofach

and Trade

Mission

2022

Support Existing Business

Generate new leads

Proposed Trade Mission Agenda

Ministerial meetings

EU market insights update

Meetings with existing customers

Visits to retailers

Visits to farms

Biofach

Trade Show

Bord

Bia will be attending BIOFACH - World´s Leading Trade Fair for Organic Food in July 2022

Planning well underway  

Bloom 2022

Organic Garden at Bloom: Edible Wildlife Garden.

Dedicated

Organic area in the food tent

11 organic companies exhibiting so far

Aiming to highlight our retail campaign work in area design

4- Celebrating the

Industry

National

Organic

Awards

Encouragement from the nominate companies

Preliminary

Date 13 October 2022

Similar setup to previous years with 7 categories of awards

Retail Award

Private Label Award

Export Award Winner

New & Innovative Award

E-Commerce Award

Marketing Campaign Award

Business in the Community Award

Support from the sector to encourage applications

Bord

Bia Social Media promotion of the awards and event

Thank You