Blog your way - PowerPoint Presentation

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Blog your way to…Slide2
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Why Blog?

Create interesting, concise, timely, shareable content

Encourage a dynamic conversation with your client base

Be seen as a source of information

It’s a great way to generate a book

Express your opinion in a socially acceptable venueSlide4

10 Tips for Better Blogging

Work the title

Find the perfect length

Discern fact from opinion

Research

Use that emotional hook

Engage

Illustrate

Circulate

Link

Sprinkle Pixie DustSlide5

https://blog.bufferapp.com/perfect-blog-post-research-data

1. Work the titleSlide6
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2. Find the perfect length

Is 1500 words the “sweet-spot?”Slide11

3. Discern fact from opinion

(

BuzzFeed

has 130 MILLION unique visitors every month)Slide12

Let me begin by saying that olive oil is awesome.It is pretty

.

It is

delicious…

etc

http://www.buzzfeed.com/christinebyrne/things-you-shouldnt-be-cooking-with-olive-oil#.

olwW3V2jNSlide13
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“So as a general rule, cooking over high heat with olive oil is bad news

.”Slide15
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4. Rely on Research, not

Wessonality

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(exploit the insecurities of your readers)

5. Use that emotional hookSlide18
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6. EngageSlide21
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7. IllustrateSlide25
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8. CirculateSlide27

9. LinkSlide28

10. Sprinkle Pixie DustSlide29
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What will make me read your blog

Good title

Nice pic

Short

Informative

Helpful

Has bullet points

Bonus points if it has “sex” in the titleSlide31
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Some blog posts

http://www.largeylaw.com/2014/03/03/slip-n-slide-and-sue

/

http://bpclaimoilspill.com/ptsd-and-behavioral-health-in-the-gulf

/

http://

www.weinerweiss.com

/blog/tips-for-the-handoff-easing-a-

childs

-transition-between-parents/

Can a Jew Carry the Torch?Slide33