PPT-Brand Standards Guide

Logo usage TwoColor Stacked Orientation Our most commonly used GetThere logo treatment is the twocolor stacked logo The twocolor stacked logo can appear in the two approved color versions on the right . AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M Brand contribution measures the in64258uence of brand alone on earnings on a scale of 1 to 5 5 highest China Construction Bank Starbucks The Top 100 Chart 26 BrandZ Top 100 Most Valuable Global Brands 2014 27 Section 02 The Global Top 100 brPage 2br Cultivating Brand YOU!!. Georgia Holmes . Doran. Director of Career Education . Moore School of Business. Personal Branding. What does Corporate America know already?. People do business with people they know, like and trust!. Heng. Tien. Table of Contents . Company . Location . Organization and major activities, subsidiaries . Brand history . Financial data . Annual report . Key personnel and managers . Recent news . Category . December 16, 2014. Brand Extendibility ‘Hall of Shame’. Burger King Boxers. Harley Davidson . Perfume. Hooters Air. Dr. Pepper Marinade. Chicken Soup for Dog Lovers. Arizona Tea Nachos ‘n Cheese Dip. Dr. Ananda . Sabil. Hussein. Steps in . Strategic Brand Management. Identifying and establishing brand positioning. Planning and implementing brand marketing. Measuring and interpreting brand performance. . Animal Welfare Policy and . Technical Standards. V3 . – . July . 2015. Animal Welfare Policy. We’ve long known that animal welfare is important to our customers and members so . w. e are committed to offering products produced to good animal welfare standards for all our customers regardless of their budget. We support animal welfare through schemes such as Red Tractor, RSPCA Assured and our own brand animal welfare standards. The establishment of The Co-operative Farming Groups strengthens our supply chain and the pillar model focuses our farmers on delivering high standards of welfare. We have dedicated long term relationships within the Farming Group with over 400 carefully selected farmers across key species which we call our foundation farmers. They produce our fresh protein and liquid milk with passion to the high standards you expect. We will work with our farming partners to monitor and improve the health and welfare of farmed animals and fish and to address environmental and ethical issues in our supply chain.. Identity .  . Positioning.  BRAND ESSENCE . . Wheelen. , 2009:14. every . brand has an identity and that . every brand identity contains an essence. (DNA or kernel) that is the . very core . of the brand . Prof. Chaitali Chandarana. MeANING. A brand can hope at best. . to occupy such a position as a tenant, for periods that will vary according to the quality and quantity of marketing efforts behind that brand. . . It. is . the perception . of an organization’s . function. , values, and attitudes . as . expressed through it’s policies, products, and the actions of its stakeholders. A . strong . brand. is trusted, . An Examination of Mere Exposure Effects in College-Sport Sponsorship Contexts. Sanghak Lee. Indiana University. April 18, 2009. Advisor: Paul M. Pedersen, Ph.D.. Sponsorship Growth. Sponsorship growth worldwide. The Highly Anticipated, . Never to be Duplicated. Reasons for Brand Guide. Protects . trademarked corporate identity on all collateral...protect the paw.. Avoids.   confusion by ensuring correct usage is consistent with standards and specifications.. The National Conference of College Women Student Leaders, 2012. Copyright Gail Johnson, All Rights Reserved. AGENDA . Introduction. A New Brand You Overview. Understanding the Brands . Understanding Brand Usage. 2 MOHA WK V ALLEY COM MUNITY CO LLEGE CONTENTS The Mohawk Valley Community College brand projects our core commitment to excellence. The graphic standards and guidelines presented in this Usage G