By Ms Adeline Ng Deputy Director Collection Manpower Research and Statistics Department Ministry of Manpower 25 September 2013 Vital resource for government and community Rising demands to track new labour market trends and developments ID: 207375
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Managing Data Collection Functions in a Changing EnvironmentBy Ms Adeline Ng (Deputy Director, Collection) Manpower Research and Statistics DepartmentMinistry of Manpower25 September 2013Slide2
Vital resource for government and community Rising demands to track new labour market trends and developmentsHighlights: Driving forces for change Major initiatives (over last few years) New Initiatives (just launched or in pipeline)Singapore’s National Manpower Statistics
© 2013 Government of Singapore
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Understanding fast changing economic & social environmentDemand for more detailed labour market statisticsRising volume and complexity of statistical information requiredGrowing reporting burden on respondentsMore complex questionnaires, survey e-templates and validation rulesDRIVING FORCES FOR CHANGE
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Meeting respondents’ rising expectationsMore discerning and vocalFrequently questioning the objectives of national surveysChallenged the compulsory participation of the surveysPersuasion VS CoercionLittle tolerance for poor service
DRIVING FORCES FOR CHANGE
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Managing staffing needs of a more demanding collection functionReliance on temporary interviewers for manpower flexibilityNew capability needs :Supervision of large numbers of temporary interviewersDelivery of effective training More data cleaning & validationPreservation of high response ratesDRIVING FORCES FOR CHANGE
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More targeted surveys Assess and monitor specific labour market topics and workforce segmentsUnderstands:Quality of workplacesEmployment of older workersChallenges in managing manpower needsEmployees' working conditions
Employment outcomes of laid-off workers
Potential entrants to labour force
MAJOR INITIATIVES
Establishment surveys
Household surveys
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Leveraging on technologyIntegrated Manpower Survey System (iMSS) When launched in early 2010, world’s first integrated internet-cum-intranet platform Amalgamates traditional survey systems to single 3-in-1 IT system (internet survey system + survey management system + CATI)Shortens survey turnaround timeImprove data timeliness and qualityReal-time monitoring of key survey indicators
MAJOR INITIATIVES
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Capabilities and Advantages of iMSSFunction/ModuleCapability
Advantages
Survey and rule editor
Addition, amendment and deletion of questions in the survey e-template, covering typologies such as checkbox, dropdown, matrix, textbox and calculation matrix.
Survey managers without complex programming skills can amend/create the e-template without going through any third-party.
Reduce turnaround
time for
launch
of online
surveys
Sampling
Auto-sampling of a survey from the survey frame, using embedded programmes.
Unless there are amendments to the sampling methodology, the samples are auto-generated.
Live dashboards
Monitoring of survey progress (
eg
, by geographical area) using a traffic light system.
Live monitoring of survey progress
Short Message Service (SMS) submission mode
R
espondents
able
to submit their survey returns via
sms
using
handphones
.
Suitable for very short
answers:
(
Yes/No) Slide9
Capabilities and Advantages of iMSSFunction/ModuleCapability
Advantages
Front-to-back integration
Interviewers
able
to validate and query respondent’s inputs in the internet environment and assist to fill up the forms online.
Ensure data quality as all survey responses will undergo the same set of validation rules.
Enables
interviewer to toggle between internet and intranet modes of the survey system.
Survey
manage-
ment
Generation of progress reports by survey, including interim response rates and case status by interviewer / supervisor.
Sending
of reminder alerts (
sms
and emails) to respondents.
Performance of each interviewer and supervisor is tracked
to
ensure efficient staff deployment
.
Enables the efficient management of reminder notifications.
Job Control
Enables case assignment, tracking and retrieval of assigned cases by officer ID.
Enables better management of
interviewers
(esp.
large
surveys).
Audit trail
User access control
for application
functions.
Audit
trial enables
analysis
of
most
frequently edited survey item,
and by
which interviewer/supervisor.
Ensures accountability and data integrity.Slide10
iMSS: Single IT platform from start to finish© 2013 Government of Singapore 10/36Slide11Slide12
Leveraging on technologyEnhance training through E-Learning PortalCommissioned in October 201011 e-modules achieve up to 13 e-learning hoursCovers objectives, concepts & definitions for specific surveysInteractive platform with online quizzesAcquire skills & anticipate challenges through modules E.g.: Customer Service and Probing Techniques modules
MAJOR INITIATIVES
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E-Learning: Probing Module© 2013 Government of Singapore 13/36Slide14
E-Learning: Drag and Drop testSlide15
Managing Respondents’ ExpectationsRespondent Engagement SessionFocus group engagement of establishmentsHear out respondents’ concerns and their expectationsBuild rapport with respondentsFacilitate buy-in through:In-depth sharing of survey objectivesHow their inputs can shape policies / programmes
MAJOR INITIATIVES
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Managing Respondents’ ExpectationsVoucher incentive programmeStarted in 2009 for household respondentsScope for greater buy-in to increase willingness of respondentsProgramme facilitated high response ratesEntails new operational processes:Voucher storageDetailed record keepingTracking returns/non-receipts
Approved processes & audits
MAJOR INITIATIVES
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Behavioural Insights (BI)Consultation with UK Cabinet Office’s BI TeamRolling out randomized controlled trials of behavioural interventions Aimed :Raise internet mode of submission Overall response ratesNEW INITIATIVES
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Creating value for respondents through AutoBenchmarkingWorld’s first in empowering users to benchmark against official manpower dataInteractive charts pre-populated with establishments’ survey responses upon secure login, to compare and benchmark against national and industry normsDirect benefit to survey respondents Broaden data sharing and our way of thanking establishments for their cooperation
NEW INITIATIVES
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AutoBenchmarking:Part of a whole suite of online data services:Interactive charts, Dynamic dashboard, Understanding statistics moduleEncourage wider usage & understanding of labour market statisticsEnhance engagement with industry, garner greater buy-in from survey respondentsHelp establishments gauge performance and raise industry standards
Enhance the analytical capability of data users
NEW INITIATIVES
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Previously, data is shown in Tables or Charts
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New Interactive Website (http://stats.mom.gov.sg)24/36Slide24
BarPercentile
Monthly Basic Wage (exclude Bonuses) : SGD$4,000
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Interactive Charts
Data are presented visually in simple-to-understand chartsSlide25
Leveraging on Payroll Software Companies for establishment-based surveysFeasibility studies for Extensible Markup Language (XML) format for payroll softwareAct as an interface to online survey submission Easy extraction of establishment’s manpower data Advantages:Saves timeAllows more accurate data submission Better quality statistics Fewer call-backs to respondents
NEW INITIATIVES
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What has worked well in the past may not be sufficient for the future… to stay ahead of the changing collection demandsCONCLUSION© 2013 Government of Singapore 35/36Slide27
Thank You