SCM INTEGRATION AND STRATEGIC OFFSHORING: THE GOOD, THE BAD - PowerPoint Presentation

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Uploaded On 2016-02-21

SCM INTEGRATION AND STRATEGIC OFFSHORING: THE GOOD, THE BAD - PPT Presentation

Beth Davis Sramek brdavi06louisvilleedu Department of Marketing Product Differentiation Key Business Challenges SKU Explosion Compressed Lifecycles Pricing Pressures Technology Convergence ID: 225558

product supply marketing customer supply product customer marketing demand blamed integration management knowledge strategy chain operations hbr information customers

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