for generating ideas Image fotographic1980 FreeDigitalPhotosnet Creativity as a process of becoming sensitive to problems deficiencies gaps in knowledge missing elements disharmonies and so on identifying the difficulty searching for solutions making guesses or formulatin ID: 502064
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Slide1
Techniques
for generating ideas
Image
: fotographic1980 / FreeDigitalPhotos.netSlide2
“Creativity as a process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements, disharmonies, and so on; identifying the difficulty; searching for solutions, making guesses, or formulating hypotheses about the deficiencies: testing and retesting these hypotheses and possibly modifying and retesting them; and finally communicating the results.”
(Torrance, 1965)Criativity
Image
:
ddpavumba
/ FreeDigitalPhotos.netSlide3
Techniques for
generating ideasBrainstormingBrainwritingSCAMPERSlide4
Techniques
for generating ideas
BrainstormingBrainstorming is a technique for generating new ideas, concepts and solutions to any subject or topic, on an environment free of critiques and constraints to imagination. This technique is useful when we want to generate, in a short period, a big amount of ideas about a subject to be solved, possible causes of one problem, approaches to be used or actions to be taken
.
Source
: http://
www.brainstorming.co.uk/tutorials/scampertutorial.html
Image
:
renjith
krishnan
/ FreeDigitalPhotos.netSlide5
Techniques for
generating ideasBrainstormingHow to use:
Clarify session objectives and rules;Define the problem (what is the question?);Schedule the session;Give people some minutes to think about the question;Write ideas in a flipchart (everyone can see);
Clarify the meaning of each presented idea;
Remove duplicated ideas.Slide6
Techniques
for generating ideasBrainwriting
Brainwriting is a group creativity technique for generating new ideas based on brainstorming. The main difference is that it is not the quality of ideas that matters but the quantity.
Image
: David
Castillo
Dominici
/ FreeDigitalPhotos.netSlide7
Techniques for
generating ideasBrainwtitingHow to use:
Each participant receives an empty sheet and write three ideas;Each participant passes the sheet to the right and receives another from the left;Each participant adds three new ideas to the received sheet (ideas are influenced by what they read);Repeat the process until all participants have written three ideas in all sheets.Slide8
Techniques for
generating ideasSCAMPERSCAMPER is a technique that uses a set of directed questions which you answer about your problems and opportunities in order to come up with new ideas.Slide9
Techniques
for generating ideasSCAMPER
Substitute What can I substitute to make an improvement? What if I swap this for that and see what happens?
C
ombine What
materials, features, processes, people, products or components
can combine
? Where can I build synergy?
A
dapt What
part of the product could I change?
M
odify/distort What
happens if I warp or exaggerate a feature or component? What will happen if I modify the process in some way?
P
ut
to other purposes
What
other market could I use this product in? Who or what else might be able to use it?
E
liminate What
would happen if I removed a component or part of it?
R
earrange/reverse What
if I did it the other way round? What if I reverse the order it is done or the way it is used? How would I achieve the opposite effect
?
Image
:
jscreationzs
/ FreeDigitalPhotos.netSlide10
Techniques for
generating ideasSCAMPERHow to use:
Expose the problem;Expose the SCAMPER;Define the strategy; all operators or a group or subgroups?Develop questions for each operator; these questions must be suitable to the problem in discussion.