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Windows Azure  TechEd  India Keynote Windows Azure  TechEd  India Keynote

Windows Azure TechEd India Keynote - PowerPoint Presentation

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Windows Azure TechEd India Keynote - PPT Presentation

Bharat Shyam General Manager Windows Azure Microsoft Corporation Microsoft Services hosted in Microsoft Datacenters Zurich Net Online MBS Online Office Labs SharepointMicrosoftcom ID: 670596

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Slide1

Windows Azure TechEd India Keynote

Bharat Shyam

General Manager – Windows Azure

Microsoft CorporationSlide2

Microsoft Services hosted in Microsoft Datacenters

Zurich

.Net

Online

MBS Online

Office Labs

Sharepoint.Microsoft.com

Microsoft has several large DCs in 3 continents. Our DCs host over 500 online services and run several hundred thousand servers.Slide3

Delivering Mega Live Services 24 x 365

Billions of mail messages per day

100s of millions of active accounts

Billions of authentications per day

Billions of queries per month

100s of millions unique visitors monthly

Example DCs hosting Windows Azure –

Location 1 –

700K SQFT

30MW of critical power

Nuclear power

Location 2 –

480 SQFT

27MW

of critical power

Coal

and Wind power

Location 3 –

300K SQFT

22MW of critical power

Power generated from renewable sources

Microsoft services are deployed in more than 10 but less than 100 DCs worldwideSlide4

Windows Azure Platform Momentum

“With Azure, your ability to deliver solutions becomes much faster and you can really innovate and be competitive.”

“Cloud computing democratizes access to carrier-class data center technology with better performance, higher efficiency, and lower costs; Microsoft’s Azure adds to that integration with a first-class development platform, decades of operations experience, and a developer toolbox of customizable services.”

eduify | 

write faster

Jitendra Thethi,

Principal Architect

Brian Mathews

VP Autodesk LabsSlide5

Why does Windows Azure have such rapid adoption:

Within Microsoft & with Customers

CostSlide6

Case Study

An accurate census count helps ensure that we can put money to the right programs and help our citizens in the best way possible. Windows Azure moves us toward that accurate count

.”

Bob West, Director of Office of Reapportionment, Florida House of Representatives

Florida Census

Efficiency

Avoided capital expenditures—U.S.$300,000

Agility

Helps ensure accurate census counts

Florida avoided $300,000 in capital costs, is able to quickly scale to meet demand, and has the potential to positively impact the state budget and federal funding.

Florida wanted

to encourage public participation in redistricting. It proved the viability of Windows Azure™ as the platform for a redistricting

app & for

improving census counts

.

Company Background and Situation

Benefit Drivers

Key

Advances

State Helps Improve Census Counts, Avoids $300,000 in Capital Costs with Cloud ServicesSlide7

Case Study

“We want to focus all of our energy on designing new enzymes—that is our business. With Windows Azure, we can maintain our focus on what we do best and let Microsoft handle the infrastructure.”

Alexandre

Zanghellini

, Cofounder,

Arzeda

Arzeda

Efficiency

Reduced expenses by 87 percent

Agility

Frees scientists to focus on designing new enzymes

Arzeda

can now focus on its business instead of worrying about managing IT infrastructure.

Arzeda

engineers custom-made enzymes for chemical

reactions…

To affordably scale up its complex mathematical computations,

Arzeda

adopted Windows

®

Azure™.

Company Background and Situation

Benefit

Drivers

Key

AdvancesSlide8

Case Study

“As we grow, Windows Azure grows with us, and we can keep the same margins...

We

don’t have to worry as much about fluctuations in a turbulent economy because we only pay for what we use

.”

Andy

Harjanto

, Cofounder,

Guppers

Guppers

Efficiency

Saves more than U.S.$90,000/

yr

compared to on-premises solutions

Simplicity

Used existing skills to migrate service in just 2 days

Now,

Guppers

can quickly scale up to hand unpredictable burst traffic while avoiding

certain capital expenditures and operational costs.

Guppers

enables mobile collaboration

Guppers

wanted something

cost-effective and easy to scale,

Guppers

migrated to Windows Azure from Amazon AWS.

Company Background and Situation

Benefit

Drivers

Key

Advances

Mobile Data Services Quickly and Cost-Effectively Scale with Cloud Services SolutionSlide9

Key

Advances

Case Study

“If we compare the upfront cost of the two deployment models, I would estimate that using Windows Azure could save customers as much as 90 percent in some cases.”

Thinh

Pham, Senior Architect, The Information Store

iStore

Efficiency

Reduced Upfront Capital Cost

Lower Ongoing Operational Expenses

Agility

Speeds Deployment

The company adopted the Windows Azure™ platform as the foundation for its online Digital Oilfield solution

Houston, Texas–based software company specializes in helping petroleum companies access exploration and production data, improve asset performance, and reduce cycle time.

Company Background

and

Situation

Benefit

Drivers

Solution Developer Expects to Boost Efficiency with Software-plus-Services StrategySlide10

Case Study

“We’re seeing as much as a two-thirds reduction in computing resource cost for comparable workflows by using the

Cloudcoder

running on Windows Azure.”

Curt

Kendall, Vice President of Products, Origin Digital

Origin Digital

Efficiency

1/2 reduction in computing costs

Agility

Real-time scalability

Quicker time to market

Origin Digital provides services that capture, convert, and control digital media. The firm was acquired by Accenture and has 70 employees.

Origin Digital wanted a more scalable transcoding workflow application that delivered high performance

Company Background

and Situation

Benefit Drivers

Cut costs, scale on demand, expedite development, and free from database administration.

Key

Advances

Video Services Provider to Reduce Transcoding Costs Up to HalfSlide11

Case Study

“Quest

OnDemand

services require fewer staff and no hardware for our customers, plus, customers gain the ability to spread out IT investments over time with a pay-as-you-go, subscription-based pricing model.”

Dmity

Sotnikov

, Director of Cloud Solutions, Quest Software

Quest Software

Efficiency

Better scalability, & server utilization

Quick

dev

time

Expanded market

Trustworthy

Enhanced security for logs, backup, and recovery

Quest efficiently developed and brought to market its

SaaS

offerings, which offer improved scalability and quick deployment compared to in-premises solutions.

Quest Software develops IT management solutions for customers and has 3,500 employees.

Quest wanted to expand to SMB markets employing a

SaaS

model.

Company Background and Situation

Benefit Drivers

Key

Advances

Software Development Firm Expands Market Reach with Cost-Efficient Cloud ServicesSlide12

Case Study

Point blank, there is no way we could have built these services in the timeframe we had to work with by using anything other than Windows Azure

.”

Eric Hyman, Partner Architect, Windows Gaming Experience, Microsoft Corporation

Microsoft

Efficiency

Easy to scale

Cost-effective model—20 times less expensive than traditional infrastructure

Agility

Fast time-to-market

The team developed and deployed nine web services in time to support the launch of Bing Games and supported nearly two million concurrent gamers.

Faced

with an aggressive deadline to develop scalable web services for online gaming, the Windows Gaming Experience team at Microsoft used Windows Azure

Company Background and Situation

Benefit Drivers

Key

Advances

Microsoft Uses Cloud Solution to Develop Scalable Gaming Web Services in Record TimeSlide13

Windows Azure Saves you money because:

Construction of a mid-side DC costs ~$25/kw and takes 18+ months. Leases more expensive per KW. The rate of CAPEX optimization for DCs is slow (<2% per year)

Typical servers 4X more expensive than commodity h/w (which have higher failure rates.

Hardware customized for workload is even more expensive.CAPEX for labs, other beta and R&D environments adds non-trivial costs.CAPEX for network typically 20% of total CAPEX.

Service CAPEXSlide14

Windows Azure Saves you money because:

Cost per server per month for small online services over $1000 per server per month.

Bandwidth, IPs, internet peering, h/w monitoring, procurement – expensive and subject to regional regulations.

Infrastructure support warranties and updates generally constitute to about 10% of OPEX.Revision of hardware platform an expensive and time consuming affair and constitutes significant $$s to OPEX.

Opex costs vary wildly globally and some markets become unattractive strictly because of OPEX.Service OPEX Slide15

So...

Over 150 small-medium online services in Microsoft DCs are moving to Windows Azure. 40+ have already gone live on Windows Azure.Slide16

Why does Windows Azure have such rapid adoption:

Within Microsoft & with Customers

Cost

ManageabilitySlide17

Case Study

“Windows Azure is the future for the City of Miami IT Department.”

Conrad Salazar, Project Manager, City of Miami

City of Miami: Video

Efficiency

Reduced costs by 75 percent

Saved critical IT resources

Trustworthy

Improved disaster recovery

Quickly created a scalable, reliable solution that reduced IT maintenance costs

& improved city’s ability to offer new services to residents of Miami

Faced with budget cuts, the City of Miami wanted a cheap, scalable way to deliver its 311 nonemergency response app. The city developed the app on Windows Azure

Company Background and Situation

Benefit

Drivers

Key

Advances

City Government Improves Service Offerings, Cuts Costs with ”Cloud” Services SolutionSlide18

Case Study

“Windows Azure helps 3M customers take advantage of complex algorithms that encapsulate 30 years of research and get simple, powerful results from their browser, almost instantly.”

Terry

Collier, Marketing Manager,

3M

3M

Easy, Efficient Deployment

Lower Costs, High Scalability

Excellent Customer Solution

3M

wanted to make its Visual Attention Service (VAS) available to customers as a Web-based application,

3M used the Windows Azure™ platform to deliver the VAS solution to customers, taking advantage of

service

management to keep

perf

high & costs

low.

Company Background

and Situation

Benefit

Drivers

The ability

to quickly

make an innovative service

for a

global audience, while keeping

day to day management costs low

Key

Advances

3M Launches Web-based Visual Attention Service to Heighten Design ImpactSlide19

Case Study

“If our service is running on a server in a Microsoft data center that is nearing capacity, it is automatically moved to one that can better handle our needs—that is the big benefit of Windows Azure

.”

Gary

Sumner, Chief Technology Officer,

Datacastle

Datacastle

Efficiency

Improved ability to scale

quickly

Reduced IT maintenance costs by 61.3 percent

Achieved cost-effective solution for

partners

Datacastle

relies on

Windows Azure to

continue its tradition of data security. At the same time, it significantly improved its ability to scale quickly and reduced IT maintenance costs by 61.3 percent.

Datacastle

provides

endpoint data backup and recovery solutions.

Wanting to eliminate

time-consuming maintenance tasks that came with its hosted, virtual

infrastructure

Company Background and Situation

Benefit

Drivers

Key

Advances

Software Company Helps Customers Secure Data with Scalable Cloud SolutionSlide20

Case Study

“Now we’ll be able to apply more of our internal resources to delivering an even better user experience, since we won’t have to use those resources for managing and troubleshooting hardware

platforms”

Matthew

Davey, Founder,

TicketDirect

TicketDirect

Scale on demand

Reduced

Costs

Greater IT Agility

Familiar development tools

Powerful database capabilities

A trusted platform and vendor

TicketDirect

International,

New

Zealand, was

responsible

for 45 percent of professionally ticketed event sales in

2009

TicketDirect

wanted to improve its ability to sell tickets quickly and better manage the highly variable peak loads commonly seen when big events go

on

sale

.

Company Background

and Situation

Benefit

Drivers

With Windows Azure™

,

TicketDirect

can

sell

tickets faster and offer a better

experience

for

customers

Key

Advances

Ticket Seller Finds Ideal Business Solution in Hosted Computing PlatformSlide21

Case Study

“With Windows Azure we’re saving up to $400,000 in hardware costs, plus at least a couple hundred thousand dollars for the staff that it would take to run that infrastructure

.”

Eduardo

Pierdant

, Chief Technical Officer, OCCMundial.com

OCCMundial.com

Efficiency

Easy Scalability

Reduced Hardware and Management Costs More Than $500,000

Agility

Enhanced Customer Value

Job-listing web

site based in Mexico, OCCMundial.com

has >15

million

visitors

and posts more than

600

K

openings & 7K companies each

year.

Wanted to scale

up its

OCCMatch

algorithm to match more resumes and job

listings

.

Company Background

and

Situation

Benefit

Drivers

Better service to more customers at lower cost, and the agility to focus on enhancing

OCCMatch

which is now hosted

on Windows Azure™ .

Key

Advances

Job-Listing Web Site Scales Up Solution, Reduces Costs by More Than U.S.$

500,000Slide22

Case Study

“The cost to maintain and manage servers was exorbitant. One of our biggest benefits with Windows Azure is that we all but eradicated that cost and reduced our total cost of operations by 20 percent

.”

Miguel

Campos, Chief Information Officer,

Autoplaza

Autoplaza.com.mx

Efficiency

Increased scalability

Boosted

site

perf

by

a factor of three

Reduced

Ops costs

by 20 percent

Focus

Improved ability to focus on business

Autoplaza

now is

partially based

on Windows Azure™

& can easily

scale to handle

expected increase

in customers

& more

.

Also boosted

site

perf

while

reducing

ops costs

by 20 percent.

Premier online

destination for sellers and buyers of

cars in Mexico.

Faced with a

server

infrastructure that limited the services the growing company could offer its

customers

Company Background and Situation

Benefit

Drivers

Key

Advances

Classified Advertiser Reduces Costs and Boosts Website Performance with Cloud StorageSlide23

Case Study

“Our first estimates show that we can reduce our TCO by a factor of 10.

The software distribution system we built with Windows Azure is 10 times cheaper than our previous solution

.”

Elmar

Stoecker

, Director Portfolio Management, Siemens IT Solutions and Services

Siemens

Efficiency

Reduced operating costs

Agility

High scalability

Enhanced customer services

Siemens has

around

410

K

employees,

& a reputation

for innovation

& achievement

.

To deliver

SW efficiently

, reduce

costs & get

more complex software packages to more

devices.

W

anted

to expand

capacity

of its

SW distribution

system

.

Company Background

and Situation

Benefit

Drivers

Siemens used the Windows Azure™

to dynamically

scale global

SW distribution

while reducing costs, enhancing services,

& avoiding big new CAPEX

Key

Advances

Siemens Expands Software Delivery Service, Significantly Reduces TCO Slide24

Windows Azure improves Manageability because:

Network engineers, Hardware engineers, DC engineers, DBAs, Systems Engineers, procurement specialists – are all expensive.

Machines will fail, people will make mistakes. Delivering infrastructure availability through this is a big challenge.

Infrastructure monitoring, integration into app-monitoring instrumentation has been an engineering nightmare.Slide25

Microsoft is moving its platform for Mobile services to Windows Azure.This platform will host Microsoft mobile services – games, mobile telemetry and analytics, data warehousing needs etc.

Mobile team plans to manage 1000s of cores and PB of data with less than

3 persons.

Microsoft is betting on Windows Azure because it makes Managing Services easier and so:Slide26

Why does Windows Azure have such rapid adoption:

Within Microsoft & with Customers

Cost

ManageabilityOn Demand ScalabilitySlide27

Case Study

“Now, we have the ability to scale on demand and Windows Azure is there, ready to work,

when

scientists need it

.”

Ivan

Skerl

, Director, Office of the Chief Information Technology Officer, Baker Hughes

Baker

Huges

Efficiency

Decreased

calc

time

for

simulations —

from

9 months

to

<

30 days

Reduced

TCO to 1/3 the

cost of

HPC

clusters

Complemented existing

server infra

Baker Hughes augmented its existing high performance computing clusters & avoided

capital

expenses, reduced OPEX & optimized

existing server

usage

by adopting Windows Azure™

Baker Hughes is a top-tier oilfield services company that helps companies optimize gas and oil

reservoirs& has 50K employees in 90

countries

Company Background and Situation

Benefit Drivers

Key

Advances

Oilfield Company Complements HPC Clusters and Slashes Compute Time with Cloud ServiceSlide28

Case Study

“We absolutely have to have a global, stable player in the cloud market that is behind our solution. With Windows Azure and Microsoft data centers, we have that—and it’s absolutely critical to our success

.”

Scott Houston, Chief Executive Officer,

InterGrid

InterGrid

Efficiency

Scalable on-demand

processing for

bursty

compute-heavy

tasks

Improved

costs for design

rendering

Trustworthy

ISVs have a

reliable

partner in Microsoft

InterGrid

can deliver a cost-effective, scalable solution that gives

SW developers to create apps that do on demand cloud

computing using Windows Azure™

InterGrid

develops on-demand computing solutions for companies that require occasional bursts of power for complex, intensive computing processes.

Company Background and Situation

Benefit Drivers

Key

Advances

Software Developers Offer Quick Processing of Compute-Heavy Tasks with Cloud ServicesSlide29

Case Study

“Previously,

we could not

produce such an advanced forecasting model with accuracy in an hour—it is only with Windows Azure that this is possible.”

Rinat

Abdullin

, Chief Technology Officer,

Lokad

Lokad

Scalability

Small company can also have huge scale

Efficiency

Reduced

IT Maintenance Costs

Agility

Fast

Development

Time

Lokad

develops statistical forecasting models that enable its customers to manage inventory levels, call volumes, and sales demands. The company has six employees and serves 300 customers of all sizes.

Lokad

was

constrained by the computing requirements

& costs

of

a

powerful model.

Company

Background

and

Situation

Benefit Drivers

Lokad

developed

a solution that delivered more powerful and accurate forecasts, reduced IT maintenance

costs & expanded

into new markets.

Key

Advances

Company Efficiently Delivers Advanced Forecasts With Scalable Software-plus-ServicesSlide30

Case Study

“We’re using Windows Azure to meet the evolving needs of our clients. And with the … reduced levels of new investment required, we can consider solutions that might otherwise not have been possible

.”

Rob

Fraser, Head of Cloud Computing,

RiskMetrics

RiskMetrics

Group

Efficiency

Elastic scaling

Enhanced services, empowered innovation

Agility

High reliability

Reduced new investment

RiskMetrics

used the Windows Azure™ platform to provide on-demand computing capacity for its analytics

applications

& enhanced services, innovated with new solutions & have agility at lower costs

RiskMetrics

provides risk management analysis for banks, investors, and asset managers.

RiskMetrics

needed to support large bursts in computing activity over short periods of time.

Company Background and Situation

Benefit Drivers

Key

Advances

Financial Risk-Analysis Firm Enhances Capabilities with Dynamic Computing Slide31

Case Study

“With Windows Azure, you can quickly achieve what, a year ago, would have taken more people, more money, and a lot more time. It’s going to enable applications of types we’ve never seen

before”

Tom

Naylor, Founder and Chief Technology Officer, Advanced Telemetry

Advanced Telemetry

Support for Business Growth

Cost and Resource Savings

Potential

Customer Cost Savings

New Data Analysis Capabilities

Rapid

Development

Advanced Telemetry develops systems to help businesses monitor and control energy usage, either onsite or via the Internet.

Needed a

cost-effective way to scale its computing power, improve service,

& maintain

a rich

user

experience

without CAPEX.

Company Background

and

Situation

Benefit Drivers

Migrated to Windows

Azure™

& can easily

scale its business to respond to rapid growth, while

reducing

costs and improving

functionality

.

Key

Advances

Energy Monitoring Firm Saves Money, Scales Business with Hosted Computing PlatformSlide32

Case Study

“Windows Azure gave us a cost-effective solution where we only had to pay for what we used. Instead of investing in infrastructure, we were able to put funds into working media

.”

David

Schoonover, National Manager, Kia Motors America

KIA Motors

Scalability

Gained ability to scale up to handle millions of

visitors

Avoided capital expenditures

Agility

Developed and deployed the site in just two weeks

Quickly launched a promotion website that had the capability to scale up to meet the demand of millions of potential visitors while avoiding U.S.$100,000 in capital expenses

Kia

Motors Corporation sold more than 1.6 million cars in 2009.

Faced with unpredictable website traffic during a marketing campaign with ties to the Super

Bowl

Company Background and Situation

Benefit Drivers

Key

Advances

Car Manufacturer Launches Website in the Cloud, Avoids $100,000 in Capital ExpensesSlide33

Case Study

“We have 10 times the number of customers now. To provide the same service to the same number of customers ...without Windows Azure would have easily cost three times as much

.”

Francois

Bochatay

, CEO and Cofounder,

Sobees

Aer

Lingus

Scalability

Gained cost-effective scaling capabilities

Reduced latency and bandwidth consumption

Agility

Enhanced

service offerings

Aer

Lingus

used

the Windows Azure

to

develop the Dynamic Route Maps

app &

q

uickly

brought the solution to market

while

avoiding capital infrastructure costs

In 2008,

Aer

Lingus

had revenues of $1.9 billion & flew > 10M passengers.

Wanted to

make its online static route-maps more dynamic and actionable without consuming significant bandwidth

Company Background and Situation

Benefit

Drivers

Key

Advances

Aer

Lingus is a Dublin, Ireland–based airline. In 2008, the company had revenues of €1.4 billion (approximately U.S.$1.9 billion) and flew more than 10 million passengers.Slide34

Case Study

“We have 10 times the number of customers now. To provide the same service to the same number of customers ...without Windows Azure would have easily cost three times as much

.”

Francois

Bochatay

, CEO and Cofounder,

Sobees

Sobees

Efficiency

Gained ability to scale up to handle millions of

customers

Gained customers while maintaining expenses

Agility

Reached new markets

To handle the

high-volume

of new customers

they implemented on Windows

Azure™

Sobees

is a growing

SW company

that specializes in aggregating social media

data

After earning a leading spot on the Yahoo! Mail portal in Europe,

Sobees

was faced with explosive growth.

Company Background and Situation

Benefit Drivers

Key

Advances

Social Media Service Provider Expands Offering, Attracts Customers with Cloud Services Slide35

Case Study

We are thrilled with the results of the effort, how quickly we grew our base of Facebook fans,

and the technology that

Thuzi

provided to make the application so successful.

Dan

Dillon, Chief Marketing Officer, Outback Steakhouse

Outback Steakhouse

Scalability

Fast

Dev

times & can handle a spurt of fans easily

Agility

Ability

to pay only for required

resources

Nimble – easy to develop & launch

More than

1,230 restaurants in 50 states and 21 countries. The company’s annual revenues exceed U.S.$

3B

Outback

Steakhouse wanted to encourage repeat guests by creating a social networking

presence using

an application to offer a free appetizer through its Facebook Fan

Page

Company Background

and

Situation

Benefit Drivers

With Windows Azure, Outback Steakhouse could get its

application done

in less than eight weeks

& scale

it easily to support a huge

response

Key

Advances

Restaurant Chain Boosts Guest Loyalty with Social Networking and Cloud Computing Slide36

Case Study

Unlike

other providers where there’s a lot more overhead involved

...

with Windows Azure, it’s a matter of simply changing a number in a configuration file and you scale up

.”

Djon

Kleine

, Chief Technology Officer, JUSTPROUD

JustProud

: Video

Scalability

Achieved simple, fast scalability

Efficiency

Savings of

U.S.$

440K

over

3 years

Agility

Delivered

optimum application

perf

worldwide

By using Windows Azure, Microsoft SQL Azure, and the Windows Azure

CDN, JUSPTROUD

achieved

scalability

. It also avoided capital expenses

& reduced

costs while delivering a high-performance application.

JUSTPROUD

promotes

community-based collaboration for those

the

fashion industry. Based on input from members, the company produces limited-quantity fashion merchandise

.

Company Background and Situation

Benefit Drivers

Key

Advances

Fashion Platform Achieves Scalability and High Performance with Cloud ServicesSlide37

Windows Azure helps you scale up on demand because:

Capacity modeling is an intricate challenge – the only thing worse than too much capacity – too little capacity.

New businesses can NEVER accurately predict capacity demands.

The gap between demand signal and capacity fulfillment is often 6-8 months for typical online services. Even worse when DCs are not in place

(~18 months)Slide38

Windows Azure helps you scale up on demand because:

Unutilized on-premise capacity never makes any money – double-dips into profits. Utilization across most online services has been extremely low.

The challenge is especially severe for global businesses.

Traditional mechanics of beta releases for gauging real demand seldom work..Slide39

Microsoft is betting on Windows Azure for its on demand scale & So..

Bing Maps improved

perf

by 80% by adopting Windows Azure. MSN

services with seasonal loads,

Office 365 services with

global, daily variations are moving to Windows Azure. Microsoft’s High Perf Computing offerings are in the market today.

Exchange email processing

– Japan

VS.

Great Britain

Query Volume

~4x normal load

(Holiday shopping)

MSN

Shopping

Jan 2009

Jan 2010Slide40

Why does Windows Azure have such rapid adoption:

Within Microsoft & with Customers

Cost

ManageabilityOn Demand Scalability

AgilitySlide41

Case Study

“With Windows Azure, we get ready-to-use infrastructure instantly without costly investment so we were able to rapidly launch our on-demand accounting and ERP solution

.”

Mike

Chechelkonogov

, Chief Technology Officer,

Acumatica

Acumatica

Efficiency

Quick development

2

devs

, 5weeks

Lower capital costs

Agility

Reduced deployment time from

2 months

to

2 hours

Faster time-to-market

Quickly developed a Windows Azure™

based offering

, reduced capital expenditures, and improved time-to-market for new services while reducing deployment time for customers.

Acumatica

develops Web-based enterprise resource planning and accounting software for midsize businesses.

Acumatica

wanted to add a

software+ services

offering to its on-premise

SW as

a

differentiator

.

Company Background and Situation

Benefit Drivers

Key

Advances

Software Company Efficiently and Cost-Effectively Delivers Software-plus-ServicesSlide42

Case Study

“By freeing customers from having to make large hardware, software, and staffing investments up front, we’re helping lower the cost of GIS entry and increase the return on investment

.”

Arthur

Haddad, Development Lead and Architect,

Esri

ESRI

Simplicity

GIS for everybody

Agility

Expanded service offerings

Access to new markets

Esri

develops Geographic Information System (GIS) software that is used by more than

300K organizations

worldwide.

Esri

wanted to reach new markets by developing a lightweight offering that

orgs could

use to

visually connect enterprise

and spatial

data

Company Background

and Situation

Benefit Drivers

Adopted Windows Azure™

platform & built

MapIt

Spatial Data

Service

Made it easy for enterprises to use GIS

Key

Advances

GIS Provider Lowers Cost of Customer Entry, Opens New Markets with Hosted ServicesSlide43

Case Study

“What’s most exciting about bringing Windows Azure into the Intuit Partner Platform is that developers now have a best-in-class ‘platform as a service’ to both build applications and deliver them to market.”—

Alex

Chriss

,

Director

,

Intuit

Partner Platform,

Intuit

Intuit

Agility

Intuit partners can build scalable, interoperable apps in weeks

Intuit does not need to worry about getting these apps to scale

Intuit

had 2009 revenue of U.S.$3.2 billion.

Intuit

wanted to enhance its popular Intuit Partner Platform with cloud-based, highly scalable applications and services and end-to-end solutions through the Intuit App Center

.

Company Background

and Situation

Benefit Drivers

Intuit chose Windows Azure™

for App Development

and released the Windows Azure

SDK for

the Intuit Partner Platform.

Key

Advances

Intuit Expands Development Platform, Brings Cloud Apps to Millions of Small BusinessesSlide44

Case Study

“With Windows Azure, we expect to increase business value at an attractive price without adding more infrastructure. Gaining this kind of agility benefits us as well as our customers

.”

Justin

Duewel-Zahniser

, Global Product Manager, GXS

GXS

Agility

Rapid Release Cycles

Enhanced

Scalability

Efficiency

Don’t have to worry about large

Capex

and

Opex

GXS

provides business-to-business electronic data interchange

& supply

chain services to more than

30K businesses

in 50 countries

GXS

was eager to

add

on-demand analytics services to its industry-leading e-commerce platform, GXS Trading Grid.

Company Background

and Situation

Benefit Drivers

The company turned to Microsoft

®

partner

MindTree

to help develop a solution based on Windows Azure

Key

Advances

Developer Boosts Agility, Reduces Costs with Web-based Supply Chain Management ToolsSlide45

Case Study

“Capacity planning is the thing that stands out as the biggest advantage of the Microsoft cloud model. The Windows Azure platform takes that out of the equation for us, unlike the other cloud providers

.”

Jonathan

Malek

, Chief Architect and Director of Research, Associated Press

Associated Press

Simplified

Planning

Faster

Time to Market

Robust development tools

Simple learning curve

New Opportunities for Growth

The Associated Press (AP) is the world’s oldest news organization,

& > ½ of

the world’s population sees AP news on any

day.

AP

maintains

a

photo

archive of

>10

million images

AP wanted

to create an

API

to enable

devs

worldwide

to create applications incorporating AP news content.

Company Background

and Situation

Benefit Drivers

AP

chose

Windows

Azure™ platform

& opened

new channels for news distribution.

Key

Advances

Worldwide News Provider Creates New Content Channels with Hosted ComputingSlide46

Case Study

“I’m confident that as we move forward and implement richer feature sets, Windows Phone 7 and the Windows Azure platform will be able to scale and support a lot of capabilities

.”

Joshua

Lipe

, Product

Manager of

Devices, T-Mobile

T Mobile: Video

Mobile Operator Speeds Time-to-Market for Innovative Social Networking Solution

Speeds time-to-market

Simplifies management

Enhances communications

Provides strong security

Supports innovation

T-Mobile based its new Family Room application on Windows Phone 7 and the Windows Azure platform.

T-Mobile USA provides wireless products and services to approximately 33 million

customers

T-Mobile wanted to offer customers a new mobile application to help family members stay connected, but it faced a tight deadline.

Company Background and Situation

Benefit Drivers

Key

AdvancesSlide47

Windows Azure improves your Agility because:

Windows Azure SDK, MSDN, service management APIs, emulator make cloud development easy.

Windows Azure takes care of

Data recoverability, Faster deployment and redeployment, easier upgradesInfrastructure monitoring,

Application segmentation for fault tolerance and Easier scale outMany more aspects of service development.Slide48

Microsoft is betting on Windows Azure because it provides agility and so:

Microsoft is moving most of its sand-box, concept services to Windows Azure.

In addition – many

xBox online services that require developmental agility and quick TTM are being moved to WA.Slide49

Why does Windows Azure have such rapid adoption:

Within Microsoft & with Customers

Cost

ManageabilityOn Demand Scalability

AgilityTrustworthinessSlide50

Case Study

“By using Windows Azure and relying on what Microsoft does best, we can grow our business … and focus on our core competencies, which, in turn, helps our customers focus on their own business

.”

Carl

Ryden

, Chief Technology Officer,

MarginPro

Margin Pro

Trustworthy

Relies on security-enhanced data center

Efficiency

Scales up and down with ease

Eliminates

downtime

Now,

MarginPro

has uptime when it updates its software,

with quick & easy scalability & is

free to focus on its business instead of

IT.

It

has

a security-enhanced infrastructure that its banking customers can trust.

MarginPro

helps banks

increase

net interest margin with its loan pricing and profitability software.

MarginPro

was distracted by

IT

maintenance tasks and faced downtime with its hosting provider.

Company Background and Situation

Benefit Drivers

Key

Advances

Software Company Reduces IT Maintenance and Supports More Revenue with Cloud ServicesSlide51

Case Study

StorSimple

and Windows Azure provide the best of both worlds—the economies of the cloud with on-premises levels of performance and security.”

Guru

Pangal

, Co-Founder and President,

StorSimple

Storsimple

Trustworthy

Security-enhanced data

protection on a hosting provider customers trust

Improved backup and

recovery

By using the

StorSimple

solution with the Windows Azure platform, customers can increase their storage capacity and minimize storage costs, while enhancing data

security

StorSimple

offers hybrid storage solutions that integrate customers’ data-intensive applications with cloud-based storage

.

Company Background and Situation

Benefit Drivers

Key

Advances

Startup Delivers Security-Enhanced, Cost-Effective Hybrid Storage with Cloud ServicesSlide52

You Can

T

rust Windows Azure because:

DATA CENTER FOUNDATION

ISO 27001

SAS70 Type II

FISMA (US DCs only)

SOX

PCI DSS

ROBUST SECURITY PROGRAMS

Information Security Management Forum

Risk Management Program

Information Security Policy Program

WINDOWS AZURE PLATFORM

Build on existing data center compliance programs

Evaluate industry/country-specific certifications

Participate in cloud security working groups

ISO 27001

SAS70 Type II (SSAE16)

Windows

Azure

Current Compliance FocusSlide53

Trustworthiness

All of Microsoft DCs – are SAS 70 compliant and host highest business impact data.

All DCs strictly comply with regional compliance regulations.

All DCs have the highest ‘GREEN’ certification (measured in PUE – where Microsoft DCs have about 20-40% better PUE than industry average.)

Windows Azure is working towards many industry standard compliance frameworksSlide54

Windows Azure Platform

Shared platform with multiple datacenters around the world

Today:

Windows Azure Platform

Layer

Managed By

Application/Services

Customer

Platform Operation

Microsoft

Platform Software

Microsoft

Hardware

Microsoft

Datacenter

Microsoft

Shared Infrastructure Delivers:

Tremendous scale economies in

capex

and utilization

Optimized resource scheduling – higher densities

Global scale, redundancy and performance optimization

Highly automated infrastructure, platform and service management

Lower

opex

and excellent scale properties

Platform

and market for ISVs

to build

SaaS

solutionsSlide55

Windows Azure Platform Appliance

Windows Azure Platform

Shared platform with multiple datacenters around the world

Tomorrow:

Windows

Azure Platform Appliance

Layer

Managed By

Application/Services

Customer

Platform Operation

Customer

Platform Software

Microsoft

Hardware

Customer

Datacenter

Customer

Further Benefits of WAPA

Higher degree of control by customer (compliance, geo-location)

Hyper-efficiency in datacenter and platform operations

Consistency with Windows Azure, apps/services and growing ecosystem

Ability to host/run applications from Azure

SaaS

catalog

Rich set of scenarios (e.g. DR and cloud bursting) on-premise and offSlide56

What it is

Windows Azure Platform in

Your

Datacenter

Windows Azure & SQL AzureDesigned for Unlimited Scale & Multi-tenancyIdentical to the Hardware in Azure Datacenters

Delivered by a Choice of Hardware Partners

BenefitsPhysical ControlGeographic Proximity

Regulatory ComplianceData SovereigntySlide57

Microsoft trusts Windows Azure and so:

Microsoft is working on moving its internal performance management tools to cloud. Performance data of MSFT employees will be hosted in the public cloud

.Slide58

©

2011

Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.Slide59

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Simplified development and deployment

Delivered cost-effective hosting option for customers

Focus

Prepared for future business needs

Situation/Solution:Definition 6 wanted a cloud-based hosting option that would integrate with the

Umbraco content management system. Using an accelerator developed by

Umbraco, Definition 6 migrated a customer’s website to the Windows Azure platform.

Key Advances:Developers used their existing skills to quickly migrate the site in just two week. Plus, now Definition 6 has a cost-effective, complementary hosting option for customers and other quick turn-around website projects.Marketing Firm Quickly Meets Customer Needs with Content Management in the Cloud

“By using Windows Azure and the

Umbraco accelerator, we can meet our customers’ complex content management needs and their desire to take advantage of the benefits of the cloud.

”—Paul Hernacki, Chief Technology Officer, Definition 6

Definition 6 is an interactive marketing agency that, in addition to traditional marketing, creates interactive web experiences for several national brands, including Cox Communications. Slide60

Rapid, cost-effective development

Success-based scalability

Ability to pursue continuous innovation

To gain the high level of application performance and scalability its solution required,

KoodibooK

used the

Windows

®

Azure

platform, including Windows Azure Blob Storage and Microsoft SQL

Azure

.

KoodibooK

recognized an opportunity to differentiate its self-publishing offering by making it faster and easier to create a fully personalized, high-quality photo

book.

Publishing startup uses cloud storage to create unique, fast photo book experience

“Windows Azure gives us massive scalability to meet potential spikes in demand worldwide, so we’ll be able to make the most of growth opportunities while maximizing our cash flow

as

we expand

.“

Richard Godfrey, CEO and Cofounder,

KoodibooKSlide61

Case Study

Company Profile:

Benefit Drivers:

Simplicity

Simplified application deployment

Quick, inexpensive development

Efficiency

Flexible, cost-effective scalabilityReduced costs

Situation/Solution:Persistent Systems needed a way to deliver its e-governance solution to local governments without requiring them to invest heavily in new IT infrastructure and personnel.

Persistent Systems used the Windows Azure™ platform to develop a solution that would host its e-governance applications on the Internet through a Microsoft®

data center.Key Advances:Offer its e-government solution as a service while reducing capital and maintenance costs for itself and its customers.

Software Services Provider Delivers Cost-Effective E-Government Solution

“With Windows Azure, our customers don’t have to invest up front in infrastructure or hosting services. And because they can pay as they go, their budgeting is much easier.

”—Madhuri

Tambe, Senior Project Manager, Persistent Systems

Persistent Systems provides software product development services for businesses and the public sector. Headquartered in

Pune

, India, the company has 4,300 employees in Asia, Europe, and North America.Slide62

Case Study

Company Profile:

Benefit Drivers:

Familiar and Powerful Tools

Tools like Microsoft

®

Visual Studio® 2010 and Microsoft Silverlight

® enabled fast development and a rich interface.Simplified Deployment and Updates

Point8020 can automatically deploy content updates with no effort for the customer. A Trusted Technology Partner

Point8020 is comfortable working with Microsoft products and believes its customers are too.

Situation/Solution:Point8020 built ShowMe

for SharePoint 2010 to present help and training videos directly in Microsoft SharePoint® Server 2010.

Key Advances:With no hardware investment, Point8020 is able to store and deliver high-quality video and audio training content that is easily updated and deployed.

Learning Content Provider Uses Cloud Platform to Enhance Content Delivery

“There’s no question that content providers should look at cloud solutions for delivery, and based on our experience, Windows Azure is a good choice.

”—Martin Harwar

, CEO, Point8020 Limited

Point8020 Limited was founded in 2007 and has its headquarters in Birmingham, England. The company has 20 employees and additional offices in Oxford, England, and Seattle, Washington.Slide63

Shortened time-to-market

Improved product performance

Reduced IT workload

Eliminated infrastructure investments

The company reviewed several cloud solutions

Windows

®

Azure

®

included a database with redundancy and scalability

The company needed to have servers in the United States and Europe

Customers use the T3 Overlay Add Insertion application to insert advertisements above a video

stream

TicTacTi

didn’t have the computing power to meet the demand of users.

The company needed a cloud platform

Advertising company adopts cloud computing, gets 400 percent performance improvement

“The Windows Azure

platform simply works—

on any scale and at any load level

—completely automatically.“

Nir

Hagshury

, Chief Technical Officer, TicTacTiSlide64

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Deployment cost-savings ranging from 15 to 35 percent

Reduced development times

Agility

Greater responsiveness to customer requests

Improved scalability

Situation/Solution:

Archetype wanted to enhance its Archetype Media Platform (AMP) to help customers manage, edit, and deploy media assets more effectively.

The firm used the Windows Azure™ platform as a core piece of the AMP architecture, which also uses Microsoft®

SQL Azure and Silverlight™ browser plug-in technology.

Key Advances:

Archetype has a competitive advantage in terms of the breadth of capabilities that it can offer to customers and the speed, reliability, and reasonable costs with which it can deliver them.

Interactive Solution Provider Gains Agility, Conserves Costs with Hosted Services

“The familiarity, integration, and quick time-to-market that come with basing our solution on Windows Azure are all big selling points for us and for our customers.”—

Luigi Rosso, Chief Technology Officer, Archetype

San Francisco, California–based Archetype is a rich Internet application design and engineering firm that serves large media and technology companies, digital agencies, and early technology adopters. The firm prides itself on developing innovative solutions that make the most of the Web, mobile platforms, and emerging interactive technologies.Slide65

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Reduced Capital Cost

Saved U.S.$100,000 Annually

Improved IT Efficiency

Agility

Shifted Focus to Delivering New Features

Situation/Solution:Kelley Blue Book sought a solution that would enable it to scale up quickly to meet the capacity demands of its high-traffic Web site and reduce its dependency on costly hardware.

After evaluating other platforms, Kelley Blue Book chose to use a software-plus-services model and moved its Web site to the Windows Azure™ Platform.

Key Advances:The ability to cut costs, improve efficiency, and the freedom to focus on, and deploy, new Web site features.

Vehicle Values Provider Saves $100,000 with Easy-to-Manage Software-plus-Services“

Using Windows Azure.… We will see $100,000 in savings each year—a number that will increase because we would normally continue to add servers to that data center as we grow.”—

Andy Lapin, Director of Enterprise Architecture, Kelley Blue Book

Established in 1926 and based in Irvine, California, Kelley Blue Book is a premier provider of vehicle pricing information to consumers, automotive dealers, governments, and the finance and insurance industries. It employs 390 people. The company’s Web site has 13 million unique visitors each month. Slide66

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Reduced capital costs from $60,000 to $1,000 per customer

Saved critical IT resources

Improved ability to scale up

Focus

Improved services for customers

Situation/Solution:

Tradeslot and Adslot

sought a solution that would enable them to scale up quickly, reduce capital expenditures for customers, and provide the compute power required for complex algorithms. After evaluating other possibilities,

Tradeslot and Adslot chose a cloud computing model and developed solutions on Windows Azure™.

Key Advances:

Efficiently implemented a scalable, trustworthy solution that helped lower capital costs for customers and saved critical IT resources.

Combinatorial Auction Provider Scales Up Quickly, Saves Costs with Cloud Services

“With Windows Azure, we’ve reduced … capital expenditures from $60,000 to $1,000. This significantly lowers the barrier for new customers and makes our services more enticing.

”—Anthony Du Preez

, Founder, Tradeslot and Adslot

Based in Melbourne, Australia,

Tradeslot

and Adslot bring business-to-business buyers and sellers together through their large scale combinatorial auction platform.Slide67

Case Study

PartnerProfile:

Benefit Drivers:

Reduced Costs, Removed Barriers to Entry

Worry-Free, Pay-As-You-Go Service

Higher Credibility, Better Reach

Situation/Solution:

Sopima needed a low-maintenance, low-cost solution for launching its contract life-cycle management application. It also needed to provide customers with a highly scalable, high-performance solution.Sopima used the Windows Azure™ platform to deliver its Online Contract Bank service to customers, taking advantage of infrastructure, service management, and marketing opportunities provided by Microsoft.

Key Advances:

Entry into a new market with a high performance, innovative solution that required low investment capital.

Software Firm Launches Business Contract Service with Lean Staff, Low Investment“As a small company in time of recession, we have built a global solution with a minimal investment. If we hadn’t used the Windows Azure platform, we wouldn’t have been able to launch this service at all.”

—Markus Mikola, Partner, Sopima

Sopima, developer of an online service for contract and commitments management, is based in Helsinki, Finland. Its application helps speed the contract approval process.Slide68

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Improved, easy scalability

Cut hosting costs in half, saving U.S.$3,600 annually

Agility

Fast development and easy migrationSimplified IT management

Situation/Solution:Having used Amazon Elastic Cloud Compute (EC2) for its online video platform,

Sagastream migrated to the Windows Azure platform in an effort to achieve more efficient scalability

. Key Advances:

Sagastream quickly migrated to the Windows Azure platform, which will help the company bring its next-generation online video platform to market faster, while at the same time reducing costs and passing along savings to its customers.

Video Publisher Chooses Windows Azure over Amazon EC2 for Cost-Effective Scalability

“Windows Azure gives us the on-demand scalability that we need to process large amounts of data, no matter how quickly we grow.”

—Martin Svensson, CEO, Sagastream

Based in Gothenburg, Sweden,

Sagastream

develops an online video platform that enables customers to publish interactive videos on the web. Founded in 2008, the company has nine employees.Slide69

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Improved scalability

Eliminated capital expenses; reduced costs by 40 percent

Improved performance and reliability

Simplicity

Reduced development efforts by 40 percent

AgilityOpened a new line of business

Situation/Solution:Faced with a content management system that was nearing capacity, VRX Studios developed a scalable, globally accessible digital asset management system using the Windows Azure platform.

Key Advances:The company developed a cost-effective, reliable, scalable digital asset management solution. What’s more, VRX Studios opened a viable new line of business.Global Photography Company Transforms Business with Scalable Cloud Solution

“Windows Azure enabled us to develop a highly scalable, globally accessible, digital asset management solution—and an entirely new line of business

.”—David MacLaren

, President and Chief Executive Officer, VRX Studios

VRX Studios is a global, full-service content production, management, and licensing company. The Microsoft Registered Partner employs 30 people in Vancouver, Canada. Slide70

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Enables quick scalability—avoids common pitfalls of on-premises infrastructure

Lowers total cost of ownership—a savings of U.S.$91,936 over three years

Agility

Improves ability to quickly respond to business needs

Situation/Solution:

Transactiv needed a scalable architecture to handle unpredictable application loads, but wanted to avoid capital expenditures. Transactive

developed its patent-pending application on the Windows Azure platform. Key Advances:

Transactiv gained the scalability it desired while saving a projected 54.6 percent of costs over a three-year period compared to an on-premises solution. Software Start-Up Scales for Demand Without Capital Expenses by Using Cloud Services

“To build an on-premises

infrastructure would have cost us in the order of tens of thousands of dollars, but with Windows Azure, that’s an expense we simply don’t incur.”

—Shekar Chandrasekaran, Chief Technology Officer, Transactiv

Transactiv

is a start-up company that facilitates online transactions between buyers and sellers through social networking platforms. The company has 20 employees and is based in Cincinnati, Ohio. Slide71

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Cuts total deployment time by more than half

Avoids capital expenses of almost U.S.$10,000

Saves 65 percent compared to an on-premises solution

Focus

Improves developers ability to focus on business logic

Situation/Solution:Wanting a new claims-management system that did not rely on manual processes or an on-premises infrastructure, AXA Seguros

replaced its claims-management system with one based on the Windows Azure™ platform.

Key Advances:AXA Seguros simplified development and deployment while improving developers’ ability to focus on logic. At the same time, the company achieved a lower cost of ownership.

AXA Group Relies on Cloud Services Solution to Efficiently Manage Insurance Claims

“[By using Windows Azure],

our developers were able to focus on business logic. This added tremendous value to the final product.”

—Juan Carlos Robles Navarro, Senior Software Engineer, AXA Seguros

AXA

Seguros is part of the AXA Group, which provides insurance products and services to 96 million customers and posted revenues in excess of €90 billion (approximately U.S.$110 billion). Slide72

Case Study

Company Profile:

Benefit Drivers:

Agility

Delivers geographically extensive services in several countries and from several sites

Efficiency

Deploys rapidly

Responds quickly to new demands

SimplicityScales up and down with ease

TrustworthinessProvides long-term value on a global scale

Situation/Solution:CASON is a producer

of products or wide area industrial systems

. Its SIMSIM AMI application manages real-time energy consumption data. To offer worldwide services, it made the application compatible with the Windows Azure™ platform and deployed it in the cloud.

Key Advances:CASON can install a test operation at a customer’s site in half a day.

Industrial Solutions Supplier Deploys Monitoring Application in the Cloud“We can respond immediately to new demands.

This would be nearly impossible for a small Hungarian company like CASON without Windows Azure and cloud computing.”—Ferenc

Szakacs, Chief Executive Officer, CASON

Based in Hungary

, CASON is a producer and supplier of products and technologies for wide area industrial systems. It specializes in data communication products, industrial communication systems and information systems. Slide73

Case Study

Company Profile:

Benefit Drivers:

Simplicity

Less management responsibility

Greater flexibility for customers

Agility

Faster project start-up times

Ability to scale to better support seasonal solutions

Situation/Solution:

CCH produces the Sales Tax Office application and wanted to explore a hosted version of the application in the “cloud”.

CCH selected the Windows Azure™ platform from Microsoft for evaluation.

Key Advances:

For CCH, adding a Windows Azure–based solution means more choices for customers, minimal startup costs and hardware investments, and flexible scalability.

Financial Services ISV Fosters Flexibility and Cost Savings with Hosted Solution

We were surprised that so few code changes were necessary for successfully testing the system in the Windows Azure platform. We put a wrapper around what we already had, and everything worked fine.

”—Jones Pavan, Lead Architect, CCH

Riverwoods

, Illinois–based CCH is a Wolters

Kluwer company providing tax and business law information and software solutions. The company offers information services, software, and workflow tools for tax, accounting, legal, and business professionals. The company’s goal is to help professionals effectively make critical decisions and improve productivity.

Slide74

Case Study

Company Profile:

Benefit Drivers:

Agility

Developed the application in three months and can bring new features to market quickly

Efficiency

Reduced capital expenditures and has a cost-efficient model for ongoing usage

Improved scalability to meet demand

Situation/Solution:

As it releases its smart for two electric drive car, Daimler chose the Windows Azure platform for development, hosting, and storage needs for its off-board Internet services that customers use to access vehicle data. Key Advances:

The auto maker was able to quickly bring its new web-based application to market cost-effectively and will be able to easily scale up the application when demand grows.

Auto Maker Uses Scalable Cloud Solution to Deliver Internet Services for Electric CarWhen Daimler deploys new features and needs to scale up, it can quickly add new Web roles in Windows Azure™ to handle increased demand with a couple of clicks.

Based in Stuttgart, Germany, Daimler is a global producer of premium passenger cars and commercial vehicles. In 2009, Daimler posted revenues of €78.9 billion (approximately U.S.$113.1 billion).Slide75

Case Study

Company Profile:

Benefit Drivers:

Agility

Changes business models and reduces costs by $120,000 a year

Efficiency

Delivers a high quality of code and a better environment for developers

Trustworthiness

Improves security

Situation/Solution:In 2009,

HubOne created a cloud-based portal based on Windows Azure™

and re-focused its development paradigm to one that uses Windows Azure and Microsoft® SQL Azure.

Key Advances:HubOne uses Windows Azure and Microsoft Online Services to rapidly provide customers with quality solutions on a pay-as-you go model with no infrastructure investment.

Australian Development Firm G

rows Business Exponentially with Cloud Services

“Cloud services are changing the economic model of a lot of businesses. I’ve dealt with all the major vendors in this space … and Microsoft offers the best tools to grow a business. There’s no doubt.”—Nick Beaugeard

, Managing Director, HubOne

Founded in 2008 and based on Australia’s east coast, HubOne

is one of the country’s first and foremost system integrators for cloud services. It conducts its business almost entirely from the cloud.Slide76

Case Study

Company Profile:

Benefit Drivers:

Boosts productivity 300 percent, saves U.S.$500,000

Scales to support millions of users

Reduces time-to-market, cost of development

Enhances credibility with major corporations

Situation/Solution:sharpcloud

needed scalability to sup-port major corporate users anywhere in the world—requiring a network of data centers far beyond its means

.sharpcloud developed and hosts its service on the Windows

AzureTM platform, which helps manage the worldwide infrastructure so that sharpcloud

can focus exclusively on enhancing its application service.Key Advances:The cloud computing platform enables sharpcloud

, a startup, to immediately offer a global service.

Software Startup Triples Productivity, Saves $500,000 with Cloud Computing

“We wouldn’t exist if we had to build out this level of server capability ourselves. Windows Azure makes it possible for us to scale the service as needed, using—and paying—only for what we need.

”—Sarim Khan, Chief Executive Officer and Co-Founder,

sharpcloud

Based in Guildford, England,

sharpcloud provides a software-as-a-service solution that enables executives to plan strategy road maps with the ease and interactivity of social-networking sites

.Slide77

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Achieved critical levels of scalability

Avoided capital expenses and achieves low operating costs

Focus

Implemented flexible infrastructure to adopt new business models

Trustworthy

Delivered security-enhanced solution that customers trustSituation/Solution:

Wanting to deliver its project management service through a cloud-based infrastructure that offered cost-effective scalability and enhanced security, Gestone built its solution on the Windows Azure platform. Key Advances:

The company achieved critical levels of scalability, even for its complex hierarchical data structure, and a security-enhanced, flexible infrastructure—all with low capital and operational costs.Startup Successfully Launches with Highly Scalable, Security-Enhanced Cloud Services

“We’re not concerned with getting too big too fast because we know that we can handle the volume with Windows Azure.

”—Andy Harjanto, Founder and CEO, Gestone

Gestone is a startup software company that offers a web-based project management service. It combines basic project management tools with social networking for an easy-to-use solution. Slide78

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Lowered cost barriers

A competitive advantage

Agility

High performance, reliability, and flexibility

Situation/Solution:IMPACTA wanted to develop a low-cost secure file-transfer (SFT) solution that would let organizations transfer sensitive information while safeguarding it from online and physical security threats.

In 2010, IMPACTA launched LOCKBOX SFT, a fully managed, online SFT service built on Windows Azure™

from Microsoft.Key Advances:

Lowering cost barriers, reaching new customers, and delivering a reliable an highly secure way to exchange sensitive data.IT Security Firm Delivers Low Cost, High Protection with Online File-Transfer Service

“With Windows Azure, we could keep our operation costs low enough to provide customers with enterprise-level reliability and data protection in a solution that’s affordable for the non-enterprise.

”—Kevin Lam, President, IMPACTA

Based in Redmond, Washington, IMPACTA delivers security assessments and technology solutions that help organizations cope with common and emerging threats to information systems.Slide79

Case Study

Company Profile:

Benefit Drivers:

Agility

Improves member services

Efficiency

Lowers costs

Reduces workload by 95 percentSimplicity

Uses a familiar development paradigm

TrustworthyTightens security

Situation/Solution:IMRO had an automated royalty system and it wanted to create a self-service member portal, but keep its data on-premises. It built the portal on the Windows

® Azure™ platform to allow members to register and identify works.Key Advances:

Until IMRO launched the portal, all registrations were conducted

manually. Now, fewer than 5 percent of the registrations are done manually.

Royalty Distributor Builds Cloud-Based Portal, Reduces Workload 95 Percent

“Members heard that our royalty system increased matches to musical performances. With the Windows Azure portal, members can see the system’s benefits, and data is exposed in a very secure way

.” —Declan Rudden, Director of Distribution, Irish Music Rights

Organisation

The Irish Music Rights

Organisation (IMRO) distributes royalties for copyrighted music in Ireland on behalf of its members, which include songwriters, composers, and music publishers. Slide80

Case Study

Company Profile:

Benefit Drivers:

Agility

Integrates with familiar technologies

Efficiency

Decreases costs and increases speed

Windows Azure costs 16 percent of Amazon Web ServicesSimplicity

Scales up and down with easeTrustworthiness

Improves reliability

Situation/Solution:After launching its application in the cloud by using Amazon Web Services, the company sought a more reliable cloud platform. It migrated to the Windows Azure platform.

Key Advances:Kelly Street Digital benefits from significantly reduced costs, faster run time,

a familiar development environment, reliable service, and built-in scalability.

Digital Marketing Startup Switches Cloud Providers and Saves $4,200 Monthly

“The savings we achieved by switching to Windows Azure is just outstanding. I can use the annual cost savings to pay a developer’s salary.”—

Glen Knowles, Cofounder, Kelly Street Digital

Based in Sydney, Australia, Kelly Street Digital is a startup company that developed an application to help customers design marketing campaigns and track consumer interactions. Slide81

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Increased scalability to a global level

Decreased development time to two days

Trustworthy

Delivered a trustworthy solution

FocusImproved focus on innovation

Situation/Solution:TradeFacilitate required a solution that would enable it to scale its services quickly in order to offer its application to customers around the world while still using its existing resources.

TradeFacilitate migrated to the Windows Azure™ platform in time to meet approaching deadlines for mandatory

preshipment trade data.Key Advances:Quickly developed a scalable and reliable solution that helped the company improve its focus on delivering new services to customers.

Trade Data Service Scales Online Solution to Global Level with “Cloud” Services Model

“With Windows Azure … we can remain a truly innovative ... service provider with a global reach. You can't underestimate the power of Windows Azure.”

—Conor O’Riordan, Chief Executive Officer, TradeFacilitate

Established in 2006,

TradeFacilitate

assists importers and exporters to provide required trade data to customs officials and the supply chain through an online service.Slide82

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Avoided capital expenditures—six-fold—by using Windows Azure

Helps customers lower IT management costs

Focus

Renewed focus on innovation and core business logic—not on managing infrastructure

Situation/Solution:

After identifying challenges that customers faced with monitoring and managing cloud applications, Microsoft Registered Partner Cumulux developed ManageAxis, which helps customers manage Windows Azure

–based applications.

Key Advances:By hosting its solution on Windows Azure, Cumulux avoided capital expenses and is able to focus its resources on innovating new services that extend cloud services value for customers. Software Developer Focuses on Innovation, Extends Cloud Services Value for Customers

“Simply by optimizing the number of instances according to performance and application metrics captured by ManageAxis, customers can reduce their operational costs by 40 percent

.”—Paddy Srinivasan, Chief Executive Officer, Cumulux

Founded in 2009, Cumulux is a software development company with a focus on helping businesses take advantage of the benefits of cloud computing, specifically the Windows Azure

platform.Slide83

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Low costs, high performance

Fast development and deployment

Agility

New customer offerings

Easy integration and flexibility

Situation/Solution:

eCraft

wanted to develop and offer solutions to work with Microsoft Dynamics NAV business management software that did not require large hardware investments, and that would scale up quickly and easily.

eCraft

developed a Microsoft Dynamics NAV multitenant webshop integrated with Windows Azure from Microsoft.

Key Advances:Reaching new customers; delivering low-cost, high-performance web applications; providing customers with the power, focus, and flexibility.

IT Firm Links Web Applications to Powerful Business Management Software

“We used Windows Azure to build a service that young, fast-growing companies can use to not only cut costs, but focus on their business, sell more products, and make more money.

”—Peter Löfgren, Project Manager,

eCraft

Based in Finland and Sweden,

eCraft

provides custom software development and consulting, and other IT services for companies in manufacturing, energy, and other industries.Slide84

Case Study

Company Profile:

Benefit Drivers:

Efficiency

Saved U.S.$150,00 in capital expenses verses an on-premises solution

Simplicity

Gained fast time to market by relying on existing development skills and expertise

AgilityOpened new market opportunities by adapting its solution to other industries

Situation/Solution:

In order to turn its in-house Vendor Management Solution application into a commercially-available solution, but without incurring capital costs, ISHIR implemented the Windows Azure platform.

Key Advances:Quickly brought its solution to market and opened new opportunities to expand its offerings—all while avoiding $150,000 in capital expenditures.

IT Company Attracts New Customers at Minimal Cost with Cloud Computing Solution“

Because we had no capital expenses in delivering VMS with Windows Azure, that is a $150,000 savings that translates into savings for our customers.”

—Rishi Khanna, Managing Director, ISHIR

ISHIR

Infotech

is an outsourced product development company. With extensive experience in the product development life cycle, ISHIR helps emerging software leaders bring superior products to market.Slide85

Case Study

Partner Profile:

Benefit Drivers:

Efficiency

Fast, low-cost development and management

Agility

Successful event

New offerings, new customers

Situation/Solution:

Kompas

Xnet was hired to develop a website to help manage registration, events, and billing for an important IT conference, while avoiding high costs and ensuring 100 percent site availability.

Kompas

Xnet developed a website for the NT Konferenca

2010 with Windows Azure, Microsoft SQL Azure, and Windows Azure storage services.

Key Advances:Contribute to event success; deliver new services for new customers; streamline development and management processes.

IT Integrator Delivers High-Availability Website at Lower Cost with Online Services

With the reliability, flexibility, and scalability in Windows Azure, we can keep up with the real-time demands of our customers and maintain an agile development strategy.”—Rok

Bermež, Lead Programmer, Kompas Xnet

With 15 employees and offices throughout Slovenia,

Kompas

Xnet

provides IT training, development, support, and consulting services for a variety of businesses throughout Europe.Slide86

Case Study

“At best, we would still be trying to find another cloud solution. At worst, without Windows Azure,

we’d

be out of business

.”

Rhett

Thompson, Cofounder,

CoreMotives

Core Motives

Agility

Can rapidly scale

to meet demand

Improved

time-to-market

Trustworthy

Relies

on security-enhanced, accredited data centers from

Microsoft that customers trust

CoreMotives

migrated its

mktg

automation solution to

Windows Azure™

& improved

its competitive advantage by using

its scalable storage & processing power

CoreMotives

develops marketing automation solutions that capture interactions across websites and email marketing campaigns, delivering

BI for

customers using Microsoft Dynamics® CRM.

Outgrew its 3

rd

party hosted

infrastructure,

Company Background and Situation

Benefit Drivers

Key

Advances

Marketing Automation Company Delivers Scalable, Viable Solution with Cloud ServicesSlide87

Case Study

“Windows Azure helps us expand the market by providing a platform that makes RAVEN accessible by more people. We expect our customers will want us to do more with the cloud, not less, and we can easily achieve that with Windows Azure.”

—David Ruiz, Vice President of Products,

Ravenflow

Raven Flow

Agility

Opened new business opportunities with new deployment models

Accelerated time-to-market

Efficiency

Gained development and deployment efficiencies

Delivered scalable architecture to handle compute-heavy processes

Ravenflow

quickly developed and deployed RAVEN Cloud and has opened new business opportunities by making the natural language engine accessible by more people

Using its patented natural language technology, Microsoft® Certified Partner

Ravenflow

helps companies analyze and visualize their business processes, application requirements, and system engineering needs

After evaluating several cloud providers for the web-based version of its process analysis and visualization solution,

Ravenflow

chose the Windows® Azure™ platform to host the subscription-based service.

Company Background and Situation

Benefit Drivers

Key

Advances

Software Vendor Expands the Process Visualization Market with Cloud-Based ServiceSlide88

Start playing with Windows Azure today because

Many solution providers are learning and profiting by building businesses like

:Slide89

Case Study

“Our customers believe that, by using cloud computing, they can save between 40 and 60 percent of the infrastructure cost that they would normally spend in order to achieve the same capabilities

.”

Melvin

Greer, Chief Strategist, Cloud Computing, Information Systems and Global Solutions, Lockheed Martin

Lockheed Martin

Efficiency

Enhanced infrastructure at lower costs

On-demand, usage-based model

Agility

Ubiquitous access

With 136,000 employees and 2009 sales of U.S.$45.2 billion, Lockheed Martin operates in four business areas: Aeronautics, Space Systems, Electronic Systems, and Information Systems and Global Solutions.

Lockheed Martin wanted to deliver the performance and flexibility of cloud computing to its customers, while enabling them to balance security, privacy, and confidentiality.

Lockheed Martin used the Windows Azure™ platform to develop the Thundercloud™ design pattern, which integrates on-premises infrastructures with computing services in the cloud.

Company Background

and Situation

Benefit Drivers

Delivering computing power, business agility, and reduced costs, while providing customers full control of their data and security processes.

Key

Advances

Lockheed Martin Merges Cloud Agility with Premises Control to Meet Customer NeedsSlide90

Case Study

“The Windows Azure platform is a highly effective and low cost option for hosting complex solutions with agility and scalability.”

Srini

Pallia

, Senior Vice President and Global Head of Business Technology Services, Wipro Technologies

Wipro

Efficiency

Reduced Capital Cost

Lowered TCO

Agility

Quick reaction to market changes

Support for new scenarios

Flexibility and Control

Enhanced global consistency

Wipro Technologies, one of the world's largest IT services companies, provides global integrated business, technology, and process solutions. Based in Bangalore, India, the firm employs more than 95,000 people worldwide.

Wipro wanted to offer its customers highly scalable, high-performance business services solutions while reducing development, maintenance, and infrastructure costs.

The firm is building solutions for the Windows Azure platform, to take advantage of its scalability, broad service platform, versatile storage, and easy integration with on-premises solutions.

Company Background

and Situation

Benefit Drivers

The ability to cut costs, improve agility, explore new scenarios, and gain global consistency.

Key

Advances

IT Services Company Reduces Costs, Expands Opportunities with New Cloud Platform Slide91

Case Study

“[By using] Windows Azure...our customers...don’t need to make upfront investments or spend resources maintaining anything. They use the service when they need it, and only pay for what they use

.”

Sanjay

Kumar, ERS SEG Online Practice Head, HCL

HCL

Efficiency

Saves customers from investing in server hardware

Shortens deployment to one-quarter of the time

Lowers total cost of ownership—a savings of U.S.$53,792

Agility

Simplifies development and maintenance

HCL lowered the investment required by customers to use its carbon emissions management technology, as well as trimmed deployment to one-quarter of the time. HCL also simplified development and lowered its total cost of ownership.

Based in India, HCL is a global technology firm with 62,000 employees. Along with its subsidiaries, HCL had consolidated revenues of U.S.$5 billion as of March 2010.

HCL lowered the investment required by customers to use its carbon emissions management technology, as well as trimmed deployment to one-quarter of the time. HCL also simplified development and lowered its total cost of ownership.

Company Background and Situation

Benefit Drivers

Key

Advances

IT Firm Delivers Carbon-Data Management in the Cloud, Lowers Barriers for CustomersSlide92

Case Study

“I’ve been astounded at how easy it was to make

SugarCRM

work well inside of Windows Azure. The total effort on our part was two engineers for about two weeks

.”

Clint

Oram

, Vice President of Products,

SugarCRM

Sugar CRM

Agility

Quick development

Global scalability

Efficiency

Flexible pricing model

Trustworthy

World-class database technology

SugarCRM

provides commercial open-source customer relationship management (CRM) software to customers and value-added resellers (VARs). Headquartered in Cupertino, California, it employs 140 people.

SugarCRM

wanted to ensure that its software would be available to customers on as many technology platforms as possible.

It ported its applications to the Windows Azure™ platform so that its VARs could deploy

SugarCRM

with minimum capital expense and provide customers with a highly reliable, scalable, pay-as-you-go CRM solution.

Company Background

and Situation

Benefit Drivers

The ability to quickly port its product to scale in real-time across geographically dispersed data centers, and deliver high availability without investing in additional infrastructure.

Key

Advances

CRM Vendor Quickly Adapts to New Platform, Adds Global, Scalable Delivery Channel