Bharat Shyam General Manager Windows Azure Microsoft Corporation Microsoft Services hosted in Microsoft Datacenters Zurich Net Online MBS Online Office Labs SharepointMicrosoftcom ID: 670596
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Slide1
Windows Azure TechEd India Keynote
Bharat Shyam
General Manager – Windows Azure
Microsoft CorporationSlide2
Microsoft Services hosted in Microsoft Datacenters
Zurich
.Net
Online
MBS Online
Office Labs
Sharepoint.Microsoft.com
Microsoft has several large DCs in 3 continents. Our DCs host over 500 online services and run several hundred thousand servers.Slide3
Delivering Mega Live Services 24 x 365
Billions of mail messages per day
100s of millions of active accounts
Billions of authentications per day
Billions of queries per month
100s of millions unique visitors monthly
Example DCs hosting Windows Azure –
Location 1 –
700K SQFT
30MW of critical power
Nuclear power
Location 2 –
480 SQFT
27MW
of critical power
Coal
and Wind power
Location 3 –
300K SQFT
22MW of critical power
Power generated from renewable sources
Microsoft services are deployed in more than 10 but less than 100 DCs worldwideSlide4
Windows Azure Platform Momentum
“With Azure, your ability to deliver solutions becomes much faster and you can really innovate and be competitive.”
“Cloud computing democratizes access to carrier-class data center technology with better performance, higher efficiency, and lower costs; Microsoft’s Azure adds to that integration with a first-class development platform, decades of operations experience, and a developer toolbox of customizable services.”
eduify |
write faster
–
Jitendra Thethi,
Principal Architect
–
Brian Mathews
VP Autodesk LabsSlide5
Why does Windows Azure have such rapid adoption:
Within Microsoft & with Customers
CostSlide6
Case Study
“
An accurate census count helps ensure that we can put money to the right programs and help our citizens in the best way possible. Windows Azure moves us toward that accurate count
.”
Bob West, Director of Office of Reapportionment, Florida House of Representatives
Florida Census
Efficiency
Avoided capital expenditures—U.S.$300,000
Agility
Helps ensure accurate census counts
Florida avoided $300,000 in capital costs, is able to quickly scale to meet demand, and has the potential to positively impact the state budget and federal funding.
Florida wanted
to encourage public participation in redistricting. It proved the viability of Windows Azure™ as the platform for a redistricting
app & for
improving census counts
.
Company Background and Situation
Benefit Drivers
Key
Advances
State Helps Improve Census Counts, Avoids $300,000 in Capital Costs with Cloud ServicesSlide7
Case Study
“We want to focus all of our energy on designing new enzymes—that is our business. With Windows Azure, we can maintain our focus on what we do best and let Microsoft handle the infrastructure.”
Alexandre
Zanghellini
, Cofounder,
Arzeda
Arzeda
Efficiency
Reduced expenses by 87 percent
Agility
Frees scientists to focus on designing new enzymes
Arzeda
can now focus on its business instead of worrying about managing IT infrastructure.
Arzeda
engineers custom-made enzymes for chemical
reactions…
To affordably scale up its complex mathematical computations,
Arzeda
adopted Windows
®
Azure™.
Company Background and Situation
Benefit
Drivers
Key
AdvancesSlide8
Case Study
“As we grow, Windows Azure grows with us, and we can keep the same margins...
We
don’t have to worry as much about fluctuations in a turbulent economy because we only pay for what we use
.”
Andy
Harjanto
, Cofounder,
Guppers
Guppers
Efficiency
Saves more than U.S.$90,000/
yr
compared to on-premises solutions
Simplicity
Used existing skills to migrate service in just 2 days
Now,
Guppers
can quickly scale up to hand unpredictable burst traffic while avoiding
certain capital expenditures and operational costs.
Guppers
enables mobile collaboration
Guppers
wanted something
cost-effective and easy to scale,
Guppers
migrated to Windows Azure from Amazon AWS.
Company Background and Situation
Benefit
Drivers
Key
Advances
Mobile Data Services Quickly and Cost-Effectively Scale with Cloud Services SolutionSlide9
Key
Advances
Case Study
“If we compare the upfront cost of the two deployment models, I would estimate that using Windows Azure could save customers as much as 90 percent in some cases.”
Thinh
Pham, Senior Architect, The Information Store
iStore
Efficiency
Reduced Upfront Capital Cost
Lower Ongoing Operational Expenses
Agility
Speeds Deployment
The company adopted the Windows Azure™ platform as the foundation for its online Digital Oilfield solution
Houston, Texas–based software company specializes in helping petroleum companies access exploration and production data, improve asset performance, and reduce cycle time.
Company Background
and
Situation
Benefit
Drivers
Solution Developer Expects to Boost Efficiency with Software-plus-Services StrategySlide10
Case Study
“We’re seeing as much as a two-thirds reduction in computing resource cost for comparable workflows by using the
Cloudcoder
running on Windows Azure.”
Curt
Kendall, Vice President of Products, Origin Digital
Origin Digital
Efficiency
1/2 reduction in computing costs
Agility
Real-time scalability
Quicker time to market
Origin Digital provides services that capture, convert, and control digital media. The firm was acquired by Accenture and has 70 employees.
Origin Digital wanted a more scalable transcoding workflow application that delivered high performance
Company Background
and Situation
Benefit Drivers
Cut costs, scale on demand, expedite development, and free from database administration.
Key
Advances
Video Services Provider to Reduce Transcoding Costs Up to HalfSlide11
Case Study
“Quest
OnDemand
services require fewer staff and no hardware for our customers, plus, customers gain the ability to spread out IT investments over time with a pay-as-you-go, subscription-based pricing model.”
—
Dmity
Sotnikov
, Director of Cloud Solutions, Quest Software
Quest Software
Efficiency
Better scalability, & server utilization
Quick
dev
time
Expanded market
Trustworthy
Enhanced security for logs, backup, and recovery
Quest efficiently developed and brought to market its
SaaS
offerings, which offer improved scalability and quick deployment compared to in-premises solutions.
Quest Software develops IT management solutions for customers and has 3,500 employees.
Quest wanted to expand to SMB markets employing a
SaaS
model.
Company Background and Situation
Benefit Drivers
Key
Advances
Software Development Firm Expands Market Reach with Cost-Efficient Cloud ServicesSlide12
Case Study
“
Point blank, there is no way we could have built these services in the timeframe we had to work with by using anything other than Windows Azure
.”
Eric Hyman, Partner Architect, Windows Gaming Experience, Microsoft Corporation
Microsoft
Efficiency
Easy to scale
Cost-effective model—20 times less expensive than traditional infrastructure
Agility
Fast time-to-market
The team developed and deployed nine web services in time to support the launch of Bing Games and supported nearly two million concurrent gamers.
Faced
with an aggressive deadline to develop scalable web services for online gaming, the Windows Gaming Experience team at Microsoft used Windows Azure
Company Background and Situation
Benefit Drivers
Key
Advances
Microsoft Uses Cloud Solution to Develop Scalable Gaming Web Services in Record TimeSlide13
Windows Azure Saves you money because:
Construction of a mid-side DC costs ~$25/kw and takes 18+ months. Leases more expensive per KW. The rate of CAPEX optimization for DCs is slow (<2% per year)
Typical servers 4X more expensive than commodity h/w (which have higher failure rates.
Hardware customized for workload is even more expensive.CAPEX for labs, other beta and R&D environments adds non-trivial costs.CAPEX for network typically 20% of total CAPEX.
Service CAPEXSlide14
Windows Azure Saves you money because:
Cost per server per month for small online services over $1000 per server per month.
Bandwidth, IPs, internet peering, h/w monitoring, procurement – expensive and subject to regional regulations.
Infrastructure support warranties and updates generally constitute to about 10% of OPEX.Revision of hardware platform an expensive and time consuming affair and constitutes significant $$s to OPEX.
Opex costs vary wildly globally and some markets become unattractive strictly because of OPEX.Service OPEX Slide15
So...
Over 150 small-medium online services in Microsoft DCs are moving to Windows Azure. 40+ have already gone live on Windows Azure.Slide16
Why does Windows Azure have such rapid adoption:
Within Microsoft & with Customers
Cost
ManageabilitySlide17
Case Study
“Windows Azure is the future for the City of Miami IT Department.”
Conrad Salazar, Project Manager, City of Miami
City of Miami: Video
Efficiency
Reduced costs by 75 percent
Saved critical IT resources
Trustworthy
Improved disaster recovery
Quickly created a scalable, reliable solution that reduced IT maintenance costs
& improved city’s ability to offer new services to residents of Miami
Faced with budget cuts, the City of Miami wanted a cheap, scalable way to deliver its 311 nonemergency response app. The city developed the app on Windows Azure
™
Company Background and Situation
Benefit
Drivers
Key
Advances
City Government Improves Service Offerings, Cuts Costs with ”Cloud” Services SolutionSlide18
Case Study
“Windows Azure helps 3M customers take advantage of complex algorithms that encapsulate 30 years of research and get simple, powerful results from their browser, almost instantly.”
Terry
Collier, Marketing Manager,
3M
3M
Easy, Efficient Deployment
Lower Costs, High Scalability
Excellent Customer Solution
3M
wanted to make its Visual Attention Service (VAS) available to customers as a Web-based application,
3M used the Windows Azure™ platform to deliver the VAS solution to customers, taking advantage of
service
management to keep
perf
high & costs
low.
Company Background
and Situation
Benefit
Drivers
The ability
to quickly
make an innovative service
for a
global audience, while keeping
day to day management costs low
Key
Advances
3M Launches Web-based Visual Attention Service to Heighten Design ImpactSlide19
Case Study
“If our service is running on a server in a Microsoft data center that is nearing capacity, it is automatically moved to one that can better handle our needs—that is the big benefit of Windows Azure
.”
Gary
Sumner, Chief Technology Officer,
Datacastle
Datacastle
Efficiency
Improved ability to scale
quickly
Reduced IT maintenance costs by 61.3 percent
Achieved cost-effective solution for
partners
Datacastle
relies on
Windows Azure to
continue its tradition of data security. At the same time, it significantly improved its ability to scale quickly and reduced IT maintenance costs by 61.3 percent.
Datacastle
provides
endpoint data backup and recovery solutions.
Wanting to eliminate
time-consuming maintenance tasks that came with its hosted, virtual
infrastructure
Company Background and Situation
Benefit
Drivers
Key
Advances
Software Company Helps Customers Secure Data with Scalable Cloud SolutionSlide20
Case Study
“Now we’ll be able to apply more of our internal resources to delivering an even better user experience, since we won’t have to use those resources for managing and troubleshooting hardware
platforms”
Matthew
Davey, Founder,
TicketDirect
TicketDirect
Scale on demand
Reduced
Costs
Greater IT Agility
Familiar development tools
Powerful database capabilities
A trusted platform and vendor
TicketDirect
International,
New
Zealand, was
responsible
for 45 percent of professionally ticketed event sales in
2009
TicketDirect
wanted to improve its ability to sell tickets quickly and better manage the highly variable peak loads commonly seen when big events go
on
sale
.
Company Background
and Situation
Benefit
Drivers
With Windows Azure™
,
TicketDirect
can
sell
tickets faster and offer a better
experience
for
customers
Key
Advances
Ticket Seller Finds Ideal Business Solution in Hosted Computing PlatformSlide21
Case Study
“With Windows Azure we’re saving up to $400,000 in hardware costs, plus at least a couple hundred thousand dollars for the staff that it would take to run that infrastructure
.”
Eduardo
Pierdant
, Chief Technical Officer, OCCMundial.com
OCCMundial.com
Efficiency
Easy Scalability
Reduced Hardware and Management Costs More Than $500,000
Agility
Enhanced Customer Value
Job-listing web
site based in Mexico, OCCMundial.com
has >15
million
visitors
and posts more than
600
K
openings & 7K companies each
year.
Wanted to scale
up its
OCCMatch
algorithm to match more resumes and job
listings
.
Company Background
and
Situation
Benefit
Drivers
Better service to more customers at lower cost, and the agility to focus on enhancing
OCCMatch
which is now hosted
on Windows Azure™ .
Key
Advances
Job-Listing Web Site Scales Up Solution, Reduces Costs by More Than U.S.$
500,000Slide22
Case Study
“The cost to maintain and manage servers was exorbitant. One of our biggest benefits with Windows Azure is that we all but eradicated that cost and reduced our total cost of operations by 20 percent
.”
Miguel
Campos, Chief Information Officer,
Autoplaza
Autoplaza.com.mx
Efficiency
Increased scalability
Boosted
site
perf
by
a factor of three
Reduced
Ops costs
by 20 percent
Focus
Improved ability to focus on business
Autoplaza
now is
partially based
on Windows Azure™
& can easily
scale to handle
expected increase
in customers
& more
.
Also boosted
site
perf
while
reducing
ops costs
by 20 percent.
Premier online
destination for sellers and buyers of
cars in Mexico.
Faced with a
server
infrastructure that limited the services the growing company could offer its
customers
Company Background and Situation
Benefit
Drivers
Key
Advances
Classified Advertiser Reduces Costs and Boosts Website Performance with Cloud StorageSlide23
Case Study
“Our first estimates show that we can reduce our TCO by a factor of 10.
The software distribution system we built with Windows Azure is 10 times cheaper than our previous solution
.”
Elmar
Stoecker
, Director Portfolio Management, Siemens IT Solutions and Services
Siemens
Efficiency
Reduced operating costs
Agility
High scalability
Enhanced customer services
Siemens has
around
410
K
employees,
& a reputation
for innovation
& achievement
.
To deliver
SW efficiently
, reduce
costs & get
more complex software packages to more
devices.
W
anted
to expand
capacity
of its
SW distribution
system
.
Company Background
and Situation
Benefit
Drivers
Siemens used the Windows Azure™
to dynamically
scale global
SW distribution
while reducing costs, enhancing services,
& avoiding big new CAPEX
Key
Advances
Siemens Expands Software Delivery Service, Significantly Reduces TCO Slide24
Windows Azure improves Manageability because:
Network engineers, Hardware engineers, DC engineers, DBAs, Systems Engineers, procurement specialists – are all expensive.
Machines will fail, people will make mistakes. Delivering infrastructure availability through this is a big challenge.
Infrastructure monitoring, integration into app-monitoring instrumentation has been an engineering nightmare.Slide25
Microsoft is moving its platform for Mobile services to Windows Azure.This platform will host Microsoft mobile services – games, mobile telemetry and analytics, data warehousing needs etc.
Mobile team plans to manage 1000s of cores and PB of data with less than
3 persons.
Microsoft is betting on Windows Azure because it makes Managing Services easier and so:Slide26
Why does Windows Azure have such rapid adoption:
Within Microsoft & with Customers
Cost
ManageabilityOn Demand ScalabilitySlide27
Case Study
“Now, we have the ability to scale on demand and Windows Azure is there, ready to work,
when
scientists need it
.”
Ivan
Skerl
, Director, Office of the Chief Information Technology Officer, Baker Hughes
Baker
Huges
Efficiency
Decreased
calc
time
for
simulations —
from
9 months
to
<
30 days
Reduced
TCO to 1/3 the
cost of
HPC
clusters
Complemented existing
server infra
Baker Hughes augmented its existing high performance computing clusters & avoided
capital
expenses, reduced OPEX & optimized
existing server
usage
by adopting Windows Azure™
Baker Hughes is a top-tier oilfield services company that helps companies optimize gas and oil
reservoirs& has 50K employees in 90
countries
Company Background and Situation
Benefit Drivers
Key
Advances
Oilfield Company Complements HPC Clusters and Slashes Compute Time with Cloud ServiceSlide28
Case Study
“We absolutely have to have a global, stable player in the cloud market that is behind our solution. With Windows Azure and Microsoft data centers, we have that—and it’s absolutely critical to our success
.”
Scott Houston, Chief Executive Officer,
InterGrid
InterGrid
Efficiency
Scalable on-demand
processing for
bursty
compute-heavy
tasks
Improved
costs for design
rendering
Trustworthy
ISVs have a
reliable
partner in Microsoft
InterGrid
can deliver a cost-effective, scalable solution that gives
SW developers to create apps that do on demand cloud
computing using Windows Azure™
InterGrid
develops on-demand computing solutions for companies that require occasional bursts of power for complex, intensive computing processes.
Company Background and Situation
Benefit Drivers
Key
Advances
Software Developers Offer Quick Processing of Compute-Heavy Tasks with Cloud ServicesSlide29
Case Study
“Previously,
we could not
produce such an advanced forecasting model with accuracy in an hour—it is only with Windows Azure that this is possible.”
Rinat
Abdullin
, Chief Technology Officer,
Lokad
Lokad
Scalability
Small company can also have huge scale
Efficiency
Reduced
IT Maintenance Costs
Agility
Fast
Development
Time
Lokad
develops statistical forecasting models that enable its customers to manage inventory levels, call volumes, and sales demands. The company has six employees and serves 300 customers of all sizes.
Lokad
was
constrained by the computing requirements
& costs
of
a
powerful model.
Company
Background
and
Situation
Benefit Drivers
Lokad
developed
a solution that delivered more powerful and accurate forecasts, reduced IT maintenance
costs & expanded
into new markets.
Key
Advances
Company Efficiently Delivers Advanced Forecasts With Scalable Software-plus-ServicesSlide30
Case Study
“We’re using Windows Azure to meet the evolving needs of our clients. And with the … reduced levels of new investment required, we can consider solutions that might otherwise not have been possible
.”
Rob
Fraser, Head of Cloud Computing,
RiskMetrics
RiskMetrics
Group
Efficiency
Elastic scaling
Enhanced services, empowered innovation
Agility
High reliability
Reduced new investment
RiskMetrics
used the Windows Azure™ platform to provide on-demand computing capacity for its analytics
applications
& enhanced services, innovated with new solutions & have agility at lower costs
RiskMetrics
provides risk management analysis for banks, investors, and asset managers.
RiskMetrics
needed to support large bursts in computing activity over short periods of time.
Company Background and Situation
Benefit Drivers
Key
Advances
Financial Risk-Analysis Firm Enhances Capabilities with Dynamic Computing Slide31
Case Study
“With Windows Azure, you can quickly achieve what, a year ago, would have taken more people, more money, and a lot more time. It’s going to enable applications of types we’ve never seen
before”
Tom
Naylor, Founder and Chief Technology Officer, Advanced Telemetry
Advanced Telemetry
Support for Business Growth
Cost and Resource Savings
Potential
Customer Cost Savings
New Data Analysis Capabilities
Rapid
Development
Advanced Telemetry develops systems to help businesses monitor and control energy usage, either onsite or via the Internet.
Needed a
cost-effective way to scale its computing power, improve service,
& maintain
a rich
user
experience
without CAPEX.
Company Background
and
Situation
Benefit Drivers
Migrated to Windows
Azure™
& can easily
scale its business to respond to rapid growth, while
reducing
costs and improving
functionality
.
Key
Advances
Energy Monitoring Firm Saves Money, Scales Business with Hosted Computing PlatformSlide32
Case Study
“Windows Azure gave us a cost-effective solution where we only had to pay for what we used. Instead of investing in infrastructure, we were able to put funds into working media
.”
David
Schoonover, National Manager, Kia Motors America
KIA Motors
Scalability
Gained ability to scale up to handle millions of
visitors
Avoided capital expenditures
Agility
Developed and deployed the site in just two weeks
Quickly launched a promotion website that had the capability to scale up to meet the demand of millions of potential visitors while avoiding U.S.$100,000 in capital expenses
Kia
Motors Corporation sold more than 1.6 million cars in 2009.
Faced with unpredictable website traffic during a marketing campaign with ties to the Super
Bowl
Company Background and Situation
Benefit Drivers
Key
Advances
Car Manufacturer Launches Website in the Cloud, Avoids $100,000 in Capital ExpensesSlide33
Case Study
“We have 10 times the number of customers now. To provide the same service to the same number of customers ...without Windows Azure would have easily cost three times as much
.”
Francois
Bochatay
, CEO and Cofounder,
Sobees
Aer
Lingus
Scalability
Gained cost-effective scaling capabilities
Reduced latency and bandwidth consumption
Agility
Enhanced
service offerings
Aer
Lingus
used
the Windows Azure
to
develop the Dynamic Route Maps
app &
q
uickly
brought the solution to market
while
avoiding capital infrastructure costs
In 2008,
Aer
Lingus
had revenues of $1.9 billion & flew > 10M passengers.
Wanted to
make its online static route-maps more dynamic and actionable without consuming significant bandwidth
Company Background and Situation
Benefit
Drivers
Key
Advances
Aer
Lingus is a Dublin, Ireland–based airline. In 2008, the company had revenues of €1.4 billion (approximately U.S.$1.9 billion) and flew more than 10 million passengers.Slide34
Case Study
“We have 10 times the number of customers now. To provide the same service to the same number of customers ...without Windows Azure would have easily cost three times as much
.”
Francois
Bochatay
, CEO and Cofounder,
Sobees
Sobees
Efficiency
Gained ability to scale up to handle millions of
customers
Gained customers while maintaining expenses
Agility
Reached new markets
To handle the
high-volume
of new customers
they implemented on Windows
Azure™
Sobees
is a growing
SW company
that specializes in aggregating social media
data
After earning a leading spot on the Yahoo! Mail portal in Europe,
Sobees
was faced with explosive growth.
Company Background and Situation
Benefit Drivers
Key
Advances
Social Media Service Provider Expands Offering, Attracts Customers with Cloud Services Slide35
Case Study
“
We are thrilled with the results of the effort, how quickly we grew our base of Facebook fans,
and the technology that
Thuzi
provided to make the application so successful.
”
Dan
Dillon, Chief Marketing Officer, Outback Steakhouse
Outback Steakhouse
Scalability
Fast
Dev
times & can handle a spurt of fans easily
Agility
Ability
to pay only for required
resources
Nimble – easy to develop & launch
More than
1,230 restaurants in 50 states and 21 countries. The company’s annual revenues exceed U.S.$
3B
Outback
Steakhouse wanted to encourage repeat guests by creating a social networking
presence using
an application to offer a free appetizer through its Facebook Fan
Page
Company Background
and
Situation
Benefit Drivers
With Windows Azure, Outback Steakhouse could get its
application done
in less than eight weeks
& scale
it easily to support a huge
response
Key
Advances
Restaurant Chain Boosts Guest Loyalty with Social Networking and Cloud Computing Slide36
Case Study
“
Unlike
other providers where there’s a lot more overhead involved
...
with Windows Azure, it’s a matter of simply changing a number in a configuration file and you scale up
.”
Djon
Kleine
, Chief Technology Officer, JUSTPROUD
JustProud
: Video
Scalability
Achieved simple, fast scalability
Efficiency
Savings of
U.S.$
440K
over
3 years
Agility
Delivered
optimum application
perf
worldwide
By using Windows Azure, Microsoft SQL Azure, and the Windows Azure
CDN, JUSPTROUD
achieved
scalability
. It also avoided capital expenses
& reduced
costs while delivering a high-performance application.
JUSTPROUD
promotes
community-based collaboration for those
the
fashion industry. Based on input from members, the company produces limited-quantity fashion merchandise
.
Company Background and Situation
Benefit Drivers
Key
Advances
Fashion Platform Achieves Scalability and High Performance with Cloud ServicesSlide37
Windows Azure helps you scale up on demand because:
Capacity modeling is an intricate challenge – the only thing worse than too much capacity – too little capacity.
New businesses can NEVER accurately predict capacity demands.
The gap between demand signal and capacity fulfillment is often 6-8 months for typical online services. Even worse when DCs are not in place
(~18 months)Slide38
Windows Azure helps you scale up on demand because:
Unutilized on-premise capacity never makes any money – double-dips into profits. Utilization across most online services has been extremely low.
The challenge is especially severe for global businesses.
Traditional mechanics of beta releases for gauging real demand seldom work..Slide39
Microsoft is betting on Windows Azure for its on demand scale & So..
Bing Maps improved
perf
by 80% by adopting Windows Azure. MSN
services with seasonal loads,
Office 365 services with
global, daily variations are moving to Windows Azure. Microsoft’s High Perf Computing offerings are in the market today.
Exchange email processing
– Japan
VS.
Great Britain
Query Volume
~4x normal load
(Holiday shopping)
MSN
Shopping
Jan 2009
Jan 2010Slide40
Why does Windows Azure have such rapid adoption:
Within Microsoft & with Customers
Cost
ManageabilityOn Demand Scalability
AgilitySlide41
Case Study
“With Windows Azure, we get ready-to-use infrastructure instantly without costly investment so we were able to rapidly launch our on-demand accounting and ERP solution
.”
Mike
Chechelkonogov
, Chief Technology Officer,
Acumatica
Acumatica
Efficiency
Quick development
2
devs
, 5weeks
Lower capital costs
Agility
Reduced deployment time from
2 months
to
2 hours
Faster time-to-market
Quickly developed a Windows Azure™
based offering
, reduced capital expenditures, and improved time-to-market for new services while reducing deployment time for customers.
Acumatica
develops Web-based enterprise resource planning and accounting software for midsize businesses.
Acumatica
wanted to add a
software+ services
offering to its on-premise
SW as
a
differentiator
.
Company Background and Situation
Benefit Drivers
Key
Advances
Software Company Efficiently and Cost-Effectively Delivers Software-plus-ServicesSlide42
Case Study
“By freeing customers from having to make large hardware, software, and staffing investments up front, we’re helping lower the cost of GIS entry and increase the return on investment
.”
Arthur
Haddad, Development Lead and Architect,
Esri
ESRI
Simplicity
GIS for everybody
Agility
Expanded service offerings
Access to new markets
Esri
develops Geographic Information System (GIS) software that is used by more than
300K organizations
worldwide.
Esri
wanted to reach new markets by developing a lightweight offering that
orgs could
use to
visually connect enterprise
and spatial
data
Company Background
and Situation
Benefit Drivers
Adopted Windows Azure™
platform & built
MapIt
Spatial Data
Service
Made it easy for enterprises to use GIS
Key
Advances
GIS Provider Lowers Cost of Customer Entry, Opens New Markets with Hosted ServicesSlide43
Case Study
“What’s most exciting about bringing Windows Azure into the Intuit Partner Platform is that developers now have a best-in-class ‘platform as a service’ to both build applications and deliver them to market.”—
Alex
Chriss
,
Director
,
Intuit
Partner Platform,
Intuit
Intuit
Agility
Intuit partners can build scalable, interoperable apps in weeks
Intuit does not need to worry about getting these apps to scale
Intuit
had 2009 revenue of U.S.$3.2 billion.
Intuit
wanted to enhance its popular Intuit Partner Platform with cloud-based, highly scalable applications and services and end-to-end solutions through the Intuit App Center
.
Company Background
and Situation
Benefit Drivers
Intuit chose Windows Azure™
for App Development
and released the Windows Azure
SDK for
the Intuit Partner Platform.
Key
Advances
Intuit Expands Development Platform, Brings Cloud Apps to Millions of Small BusinessesSlide44
Case Study
“With Windows Azure, we expect to increase business value at an attractive price without adding more infrastructure. Gaining this kind of agility benefits us as well as our customers
.”
Justin
Duewel-Zahniser
, Global Product Manager, GXS
GXS
Agility
Rapid Release Cycles
Enhanced
Scalability
Efficiency
Don’t have to worry about large
Capex
and
Opex
GXS
provides business-to-business electronic data interchange
& supply
chain services to more than
30K businesses
in 50 countries
GXS
was eager to
add
on-demand analytics services to its industry-leading e-commerce platform, GXS Trading Grid.
Company Background
and Situation
Benefit Drivers
The company turned to Microsoft
®
partner
MindTree
to help develop a solution based on Windows Azure
™
Key
Advances
Developer Boosts Agility, Reduces Costs with Web-based Supply Chain Management ToolsSlide45
Case Study
“Capacity planning is the thing that stands out as the biggest advantage of the Microsoft cloud model. The Windows Azure platform takes that out of the equation for us, unlike the other cloud providers
.”
Jonathan
Malek
, Chief Architect and Director of Research, Associated Press
Associated Press
Simplified
Planning
Faster
Time to Market
Robust development tools
Simple learning curve
New Opportunities for Growth
The Associated Press (AP) is the world’s oldest news organization,
& > ½ of
the world’s population sees AP news on any
day.
AP
maintains
a
photo
archive of
>10
million images
AP wanted
to create an
API
to enable
devs
worldwide
to create applications incorporating AP news content.
Company Background
and Situation
Benefit Drivers
AP
chose
Windows
Azure™ platform
& opened
new channels for news distribution.
Key
Advances
Worldwide News Provider Creates New Content Channels with Hosted ComputingSlide46
Case Study
“I’m confident that as we move forward and implement richer feature sets, Windows Phone 7 and the Windows Azure platform will be able to scale and support a lot of capabilities
.”
Joshua
Lipe
, Product
Manager of
Devices, T-Mobile
T Mobile: Video
Mobile Operator Speeds Time-to-Market for Innovative Social Networking Solution
Speeds time-to-market
Simplifies management
Enhances communications
Provides strong security
Supports innovation
T-Mobile based its new Family Room application on Windows Phone 7 and the Windows Azure platform.
T-Mobile USA provides wireless products and services to approximately 33 million
customers
T-Mobile wanted to offer customers a new mobile application to help family members stay connected, but it faced a tight deadline.
Company Background and Situation
Benefit Drivers
Key
AdvancesSlide47
Windows Azure improves your Agility because:
Windows Azure SDK, MSDN, service management APIs, emulator make cloud development easy.
Windows Azure takes care of
Data recoverability, Faster deployment and redeployment, easier upgradesInfrastructure monitoring,
Application segmentation for fault tolerance and Easier scale outMany more aspects of service development.Slide48
Microsoft is betting on Windows Azure because it provides agility and so:
Microsoft is moving most of its sand-box, concept services to Windows Azure.
In addition – many
xBox online services that require developmental agility and quick TTM are being moved to WA.Slide49
Why does Windows Azure have such rapid adoption:
Within Microsoft & with Customers
Cost
ManageabilityOn Demand Scalability
AgilityTrustworthinessSlide50
Case Study
“By using Windows Azure and relying on what Microsoft does best, we can grow our business … and focus on our core competencies, which, in turn, helps our customers focus on their own business
.”
Carl
Ryden
, Chief Technology Officer,
MarginPro
Margin Pro
Trustworthy
Relies on security-enhanced data center
Efficiency
Scales up and down with ease
Eliminates
downtime
Now,
MarginPro
has uptime when it updates its software,
with quick & easy scalability & is
free to focus on its business instead of
IT.
It
has
a security-enhanced infrastructure that its banking customers can trust.
MarginPro
helps banks
increase
net interest margin with its loan pricing and profitability software.
MarginPro
was distracted by
IT
maintenance tasks and faced downtime with its hosting provider.
Company Background and Situation
Benefit Drivers
Key
Advances
Software Company Reduces IT Maintenance and Supports More Revenue with Cloud ServicesSlide51
Case Study
“
StorSimple
and Windows Azure provide the best of both worlds—the economies of the cloud with on-premises levels of performance and security.”
Guru
Pangal
, Co-Founder and President,
StorSimple
Storsimple
Trustworthy
Security-enhanced data
protection on a hosting provider customers trust
Improved backup and
recovery
By using the
StorSimple
solution with the Windows Azure platform, customers can increase their storage capacity and minimize storage costs, while enhancing data
security
StorSimple
offers hybrid storage solutions that integrate customers’ data-intensive applications with cloud-based storage
.
Company Background and Situation
Benefit Drivers
Key
Advances
Startup Delivers Security-Enhanced, Cost-Effective Hybrid Storage with Cloud ServicesSlide52
You Can
T
rust Windows Azure because:
DATA CENTER FOUNDATION
ISO 27001
SAS70 Type II
FISMA (US DCs only)
SOX
PCI DSS
ROBUST SECURITY PROGRAMS
Information Security Management Forum
Risk Management Program
Information Security Policy Program
WINDOWS AZURE PLATFORM
Build on existing data center compliance programs
Evaluate industry/country-specific certifications
Participate in cloud security working groups
ISO 27001
SAS70 Type II (SSAE16)
Windows
Azure
Current Compliance FocusSlide53
Trustworthiness
All of Microsoft DCs – are SAS 70 compliant and host highest business impact data.
All DCs strictly comply with regional compliance regulations.
All DCs have the highest ‘GREEN’ certification (measured in PUE – where Microsoft DCs have about 20-40% better PUE than industry average.)
Windows Azure is working towards many industry standard compliance frameworksSlide54
Windows Azure Platform
Shared platform with multiple datacenters around the world
Today:
Windows Azure Platform
Layer
Managed By
Application/Services
Customer
Platform Operation
Microsoft
Platform Software
Microsoft
Hardware
Microsoft
Datacenter
Microsoft
Shared Infrastructure Delivers:
Tremendous scale economies in
capex
and utilization
Optimized resource scheduling – higher densities
Global scale, redundancy and performance optimization
Highly automated infrastructure, platform and service management
Lower
opex
and excellent scale properties
Platform
and market for ISVs
to build
SaaS
solutionsSlide55
Windows Azure Platform Appliance
Windows Azure Platform
Shared platform with multiple datacenters around the world
Tomorrow:
Windows
Azure Platform Appliance
Layer
Managed By
Application/Services
Customer
Platform Operation
Customer
Platform Software
Microsoft
Hardware
Customer
Datacenter
Customer
Further Benefits of WAPA
Higher degree of control by customer (compliance, geo-location)
Hyper-efficiency in datacenter and platform operations
Consistency with Windows Azure, apps/services and growing ecosystem
Ability to host/run applications from Azure
SaaS
catalog
Rich set of scenarios (e.g. DR and cloud bursting) on-premise and offSlide56
What it is
Windows Azure Platform in
Your
Datacenter
Windows Azure & SQL AzureDesigned for Unlimited Scale & Multi-tenancyIdentical to the Hardware in Azure Datacenters
Delivered by a Choice of Hardware Partners
BenefitsPhysical ControlGeographic Proximity
Regulatory ComplianceData SovereigntySlide57
Microsoft trusts Windows Azure and so:
Microsoft is working on moving its internal performance management tools to cloud. Performance data of MSFT employees will be hosted in the public cloud
.Slide58
©
2011
Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.Slide59
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Simplified development and deployment
Delivered cost-effective hosting option for customers
Focus
Prepared for future business needs
Situation/Solution:Definition 6 wanted a cloud-based hosting option that would integrate with the
Umbraco content management system. Using an accelerator developed by
Umbraco, Definition 6 migrated a customer’s website to the Windows Azure platform.
Key Advances:Developers used their existing skills to quickly migrate the site in just two week. Plus, now Definition 6 has a cost-effective, complementary hosting option for customers and other quick turn-around website projects.Marketing Firm Quickly Meets Customer Needs with Content Management in the Cloud
“By using Windows Azure and the
Umbraco accelerator, we can meet our customers’ complex content management needs and their desire to take advantage of the benefits of the cloud.
”—Paul Hernacki, Chief Technology Officer, Definition 6
Definition 6 is an interactive marketing agency that, in addition to traditional marketing, creates interactive web experiences for several national brands, including Cox Communications. Slide60
Rapid, cost-effective development
Success-based scalability
Ability to pursue continuous innovation
To gain the high level of application performance and scalability its solution required,
KoodibooK
used the
Windows
®
Azure
™
platform, including Windows Azure Blob Storage and Microsoft SQL
Azure
™
.
KoodibooK
recognized an opportunity to differentiate its self-publishing offering by making it faster and easier to create a fully personalized, high-quality photo
book.
Publishing startup uses cloud storage to create unique, fast photo book experience
“Windows Azure gives us massive scalability to meet potential spikes in demand worldwide, so we’ll be able to make the most of growth opportunities while maximizing our cash flow
as
we expand
.“
Richard Godfrey, CEO and Cofounder,
KoodibooKSlide61
Case Study
Company Profile:
Benefit Drivers:
Simplicity
Simplified application deployment
Quick, inexpensive development
Efficiency
Flexible, cost-effective scalabilityReduced costs
Situation/Solution:Persistent Systems needed a way to deliver its e-governance solution to local governments without requiring them to invest heavily in new IT infrastructure and personnel.
Persistent Systems used the Windows Azure™ platform to develop a solution that would host its e-governance applications on the Internet through a Microsoft®
data center.Key Advances:Offer its e-government solution as a service while reducing capital and maintenance costs for itself and its customers.
Software Services Provider Delivers Cost-Effective E-Government Solution
“With Windows Azure, our customers don’t have to invest up front in infrastructure or hosting services. And because they can pay as they go, their budgeting is much easier.
”—Madhuri
Tambe, Senior Project Manager, Persistent Systems
Persistent Systems provides software product development services for businesses and the public sector. Headquartered in
Pune
, India, the company has 4,300 employees in Asia, Europe, and North America.Slide62
Case Study
Company Profile:
Benefit Drivers:
Familiar and Powerful Tools
Tools like Microsoft
®
Visual Studio® 2010 and Microsoft Silverlight
® enabled fast development and a rich interface.Simplified Deployment and Updates
Point8020 can automatically deploy content updates with no effort for the customer. A Trusted Technology Partner
Point8020 is comfortable working with Microsoft products and believes its customers are too.
Situation/Solution:Point8020 built ShowMe
for SharePoint 2010 to present help and training videos directly in Microsoft SharePoint® Server 2010.
Key Advances:With no hardware investment, Point8020 is able to store and deliver high-quality video and audio training content that is easily updated and deployed.
Learning Content Provider Uses Cloud Platform to Enhance Content Delivery
“There’s no question that content providers should look at cloud solutions for delivery, and based on our experience, Windows Azure is a good choice.
”—Martin Harwar
, CEO, Point8020 Limited
Point8020 Limited was founded in 2007 and has its headquarters in Birmingham, England. The company has 20 employees and additional offices in Oxford, England, and Seattle, Washington.Slide63
Shortened time-to-market
Improved product performance
Reduced IT workload
Eliminated infrastructure investments
The company reviewed several cloud solutions
Windows
®
Azure
®
included a database with redundancy and scalability
The company needed to have servers in the United States and Europe
Customers use the T3 Overlay Add Insertion application to insert advertisements above a video
stream
TicTacTi
didn’t have the computing power to meet the demand of users.
The company needed a cloud platform
Advertising company adopts cloud computing, gets 400 percent performance improvement
“The Windows Azure
platform simply works—
on any scale and at any load level
—completely automatically.“
Nir
Hagshury
, Chief Technical Officer, TicTacTiSlide64
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Deployment cost-savings ranging from 15 to 35 percent
Reduced development times
Agility
Greater responsiveness to customer requests
Improved scalability
Situation/Solution:
Archetype wanted to enhance its Archetype Media Platform (AMP) to help customers manage, edit, and deploy media assets more effectively.
The firm used the Windows Azure™ platform as a core piece of the AMP architecture, which also uses Microsoft®
SQL Azure and Silverlight™ browser plug-in technology.
Key Advances:
Archetype has a competitive advantage in terms of the breadth of capabilities that it can offer to customers and the speed, reliability, and reasonable costs with which it can deliver them.
Interactive Solution Provider Gains Agility, Conserves Costs with Hosted Services
“The familiarity, integration, and quick time-to-market that come with basing our solution on Windows Azure are all big selling points for us and for our customers.”—
Luigi Rosso, Chief Technology Officer, Archetype
San Francisco, California–based Archetype is a rich Internet application design and engineering firm that serves large media and technology companies, digital agencies, and early technology adopters. The firm prides itself on developing innovative solutions that make the most of the Web, mobile platforms, and emerging interactive technologies.Slide65
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Reduced Capital Cost
Saved U.S.$100,000 Annually
Improved IT Efficiency
Agility
Shifted Focus to Delivering New Features
Situation/Solution:Kelley Blue Book sought a solution that would enable it to scale up quickly to meet the capacity demands of its high-traffic Web site and reduce its dependency on costly hardware.
After evaluating other platforms, Kelley Blue Book chose to use a software-plus-services model and moved its Web site to the Windows Azure™ Platform.
Key Advances:The ability to cut costs, improve efficiency, and the freedom to focus on, and deploy, new Web site features.
Vehicle Values Provider Saves $100,000 with Easy-to-Manage Software-plus-Services“
Using Windows Azure.… We will see $100,000 in savings each year—a number that will increase because we would normally continue to add servers to that data center as we grow.”—
Andy Lapin, Director of Enterprise Architecture, Kelley Blue Book
Established in 1926 and based in Irvine, California, Kelley Blue Book is a premier provider of vehicle pricing information to consumers, automotive dealers, governments, and the finance and insurance industries. It employs 390 people. The company’s Web site has 13 million unique visitors each month. Slide66
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Reduced capital costs from $60,000 to $1,000 per customer
Saved critical IT resources
Improved ability to scale up
Focus
Improved services for customers
Situation/Solution:
Tradeslot and Adslot
sought a solution that would enable them to scale up quickly, reduce capital expenditures for customers, and provide the compute power required for complex algorithms. After evaluating other possibilities,
Tradeslot and Adslot chose a cloud computing model and developed solutions on Windows Azure™.
Key Advances:
Efficiently implemented a scalable, trustworthy solution that helped lower capital costs for customers and saved critical IT resources.
Combinatorial Auction Provider Scales Up Quickly, Saves Costs with Cloud Services
“With Windows Azure, we’ve reduced … capital expenditures from $60,000 to $1,000. This significantly lowers the barrier for new customers and makes our services more enticing.
”—Anthony Du Preez
, Founder, Tradeslot and Adslot
Based in Melbourne, Australia,
Tradeslot
and Adslot bring business-to-business buyers and sellers together through their large scale combinatorial auction platform.Slide67
Case Study
PartnerProfile:
Benefit Drivers:
Reduced Costs, Removed Barriers to Entry
Worry-Free, Pay-As-You-Go Service
Higher Credibility, Better Reach
Situation/Solution:
Sopima needed a low-maintenance, low-cost solution for launching its contract life-cycle management application. It also needed to provide customers with a highly scalable, high-performance solution.Sopima used the Windows Azure™ platform to deliver its Online Contract Bank service to customers, taking advantage of infrastructure, service management, and marketing opportunities provided by Microsoft.
Key Advances:
Entry into a new market with a high performance, innovative solution that required low investment capital.
Software Firm Launches Business Contract Service with Lean Staff, Low Investment“As a small company in time of recession, we have built a global solution with a minimal investment. If we hadn’t used the Windows Azure platform, we wouldn’t have been able to launch this service at all.”
—Markus Mikola, Partner, Sopima
Sopima, developer of an online service for contract and commitments management, is based in Helsinki, Finland. Its application helps speed the contract approval process.Slide68
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Improved, easy scalability
Cut hosting costs in half, saving U.S.$3,600 annually
Agility
Fast development and easy migrationSimplified IT management
Situation/Solution:Having used Amazon Elastic Cloud Compute (EC2) for its online video platform,
Sagastream migrated to the Windows Azure platform in an effort to achieve more efficient scalability
. Key Advances:
Sagastream quickly migrated to the Windows Azure platform, which will help the company bring its next-generation online video platform to market faster, while at the same time reducing costs and passing along savings to its customers.
Video Publisher Chooses Windows Azure over Amazon EC2 for Cost-Effective Scalability
“Windows Azure gives us the on-demand scalability that we need to process large amounts of data, no matter how quickly we grow.”
—Martin Svensson, CEO, Sagastream
Based in Gothenburg, Sweden,
Sagastream
develops an online video platform that enables customers to publish interactive videos on the web. Founded in 2008, the company has nine employees.Slide69
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Improved scalability
Eliminated capital expenses; reduced costs by 40 percent
Improved performance and reliability
Simplicity
Reduced development efforts by 40 percent
AgilityOpened a new line of business
Situation/Solution:Faced with a content management system that was nearing capacity, VRX Studios developed a scalable, globally accessible digital asset management system using the Windows Azure platform.
Key Advances:The company developed a cost-effective, reliable, scalable digital asset management solution. What’s more, VRX Studios opened a viable new line of business.Global Photography Company Transforms Business with Scalable Cloud Solution
“Windows Azure enabled us to develop a highly scalable, globally accessible, digital asset management solution—and an entirely new line of business
.”—David MacLaren
, President and Chief Executive Officer, VRX Studios
VRX Studios is a global, full-service content production, management, and licensing company. The Microsoft Registered Partner employs 30 people in Vancouver, Canada. Slide70
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Enables quick scalability—avoids common pitfalls of on-premises infrastructure
Lowers total cost of ownership—a savings of U.S.$91,936 over three years
Agility
Improves ability to quickly respond to business needs
Situation/Solution:
Transactiv needed a scalable architecture to handle unpredictable application loads, but wanted to avoid capital expenditures. Transactive
developed its patent-pending application on the Windows Azure platform. Key Advances:
Transactiv gained the scalability it desired while saving a projected 54.6 percent of costs over a three-year period compared to an on-premises solution. Software Start-Up Scales for Demand Without Capital Expenses by Using Cloud Services
“To build an on-premises
infrastructure would have cost us in the order of tens of thousands of dollars, but with Windows Azure, that’s an expense we simply don’t incur.”
—Shekar Chandrasekaran, Chief Technology Officer, Transactiv
Transactiv
is a start-up company that facilitates online transactions between buyers and sellers through social networking platforms. The company has 20 employees and is based in Cincinnati, Ohio. Slide71
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Cuts total deployment time by more than half
Avoids capital expenses of almost U.S.$10,000
Saves 65 percent compared to an on-premises solution
Focus
Improves developers ability to focus on business logic
Situation/Solution:Wanting a new claims-management system that did not rely on manual processes or an on-premises infrastructure, AXA Seguros
replaced its claims-management system with one based on the Windows Azure™ platform.
Key Advances:AXA Seguros simplified development and deployment while improving developers’ ability to focus on logic. At the same time, the company achieved a lower cost of ownership.
AXA Group Relies on Cloud Services Solution to Efficiently Manage Insurance Claims
“[By using Windows Azure],
our developers were able to focus on business logic. This added tremendous value to the final product.”
—Juan Carlos Robles Navarro, Senior Software Engineer, AXA Seguros
AXA
Seguros is part of the AXA Group, which provides insurance products and services to 96 million customers and posted revenues in excess of €90 billion (approximately U.S.$110 billion). Slide72
Case Study
Company Profile:
Benefit Drivers:
Agility
Delivers geographically extensive services in several countries and from several sites
Efficiency
Deploys rapidly
Responds quickly to new demands
SimplicityScales up and down with ease
TrustworthinessProvides long-term value on a global scale
Situation/Solution:CASON is a producer
of products or wide area industrial systems
. Its SIMSIM AMI application manages real-time energy consumption data. To offer worldwide services, it made the application compatible with the Windows Azure™ platform and deployed it in the cloud.
Key Advances:CASON can install a test operation at a customer’s site in half a day.
Industrial Solutions Supplier Deploys Monitoring Application in the Cloud“We can respond immediately to new demands.
This would be nearly impossible for a small Hungarian company like CASON without Windows Azure and cloud computing.”—Ferenc
Szakacs, Chief Executive Officer, CASON
Based in Hungary
, CASON is a producer and supplier of products and technologies for wide area industrial systems. It specializes in data communication products, industrial communication systems and information systems. Slide73
Case Study
Company Profile:
Benefit Drivers:
Simplicity
Less management responsibility
Greater flexibility for customers
Agility
Faster project start-up times
Ability to scale to better support seasonal solutions
Situation/Solution:
CCH produces the Sales Tax Office application and wanted to explore a hosted version of the application in the “cloud”.
CCH selected the Windows Azure™ platform from Microsoft for evaluation.
Key Advances:
For CCH, adding a Windows Azure–based solution means more choices for customers, minimal startup costs and hardware investments, and flexible scalability.
Financial Services ISV Fosters Flexibility and Cost Savings with Hosted Solution
“
We were surprised that so few code changes were necessary for successfully testing the system in the Windows Azure platform. We put a wrapper around what we already had, and everything worked fine.
”—Jones Pavan, Lead Architect, CCH
Riverwoods
, Illinois–based CCH is a Wolters
Kluwer company providing tax and business law information and software solutions. The company offers information services, software, and workflow tools for tax, accounting, legal, and business professionals. The company’s goal is to help professionals effectively make critical decisions and improve productivity.
Slide74
Case Study
Company Profile:
Benefit Drivers:
Agility
Developed the application in three months and can bring new features to market quickly
Efficiency
Reduced capital expenditures and has a cost-efficient model for ongoing usage
Improved scalability to meet demand
Situation/Solution:
As it releases its smart for two electric drive car, Daimler chose the Windows Azure platform for development, hosting, and storage needs for its off-board Internet services that customers use to access vehicle data. Key Advances:
The auto maker was able to quickly bring its new web-based application to market cost-effectively and will be able to easily scale up the application when demand grows.
Auto Maker Uses Scalable Cloud Solution to Deliver Internet Services for Electric CarWhen Daimler deploys new features and needs to scale up, it can quickly add new Web roles in Windows Azure™ to handle increased demand with a couple of clicks.
Based in Stuttgart, Germany, Daimler is a global producer of premium passenger cars and commercial vehicles. In 2009, Daimler posted revenues of €78.9 billion (approximately U.S.$113.1 billion).Slide75
Case Study
Company Profile:
Benefit Drivers:
Agility
Changes business models and reduces costs by $120,000 a year
Efficiency
Delivers a high quality of code and a better environment for developers
Trustworthiness
Improves security
Situation/Solution:In 2009,
HubOne created a cloud-based portal based on Windows Azure™
and re-focused its development paradigm to one that uses Windows Azure and Microsoft® SQL Azure.
Key Advances:HubOne uses Windows Azure and Microsoft Online Services to rapidly provide customers with quality solutions on a pay-as-you go model with no infrastructure investment.
Australian Development Firm G
rows Business Exponentially with Cloud Services
“Cloud services are changing the economic model of a lot of businesses. I’ve dealt with all the major vendors in this space … and Microsoft offers the best tools to grow a business. There’s no doubt.”—Nick Beaugeard
, Managing Director, HubOne
Founded in 2008 and based on Australia’s east coast, HubOne
is one of the country’s first and foremost system integrators for cloud services. It conducts its business almost entirely from the cloud.Slide76
Case Study
Company Profile:
Benefit Drivers:
Boosts productivity 300 percent, saves U.S.$500,000
Scales to support millions of users
Reduces time-to-market, cost of development
Enhances credibility with major corporations
Situation/Solution:sharpcloud
needed scalability to sup-port major corporate users anywhere in the world—requiring a network of data centers far beyond its means
.sharpcloud developed and hosts its service on the Windows
AzureTM platform, which helps manage the worldwide infrastructure so that sharpcloud
can focus exclusively on enhancing its application service.Key Advances:The cloud computing platform enables sharpcloud
, a startup, to immediately offer a global service.
Software Startup Triples Productivity, Saves $500,000 with Cloud Computing
“We wouldn’t exist if we had to build out this level of server capability ourselves. Windows Azure makes it possible for us to scale the service as needed, using—and paying—only for what we need.
”—Sarim Khan, Chief Executive Officer and Co-Founder,
sharpcloud
Based in Guildford, England,
sharpcloud provides a software-as-a-service solution that enables executives to plan strategy road maps with the ease and interactivity of social-networking sites
.Slide77
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Achieved critical levels of scalability
Avoided capital expenses and achieves low operating costs
Focus
Implemented flexible infrastructure to adopt new business models
Trustworthy
Delivered security-enhanced solution that customers trustSituation/Solution:
Wanting to deliver its project management service through a cloud-based infrastructure that offered cost-effective scalability and enhanced security, Gestone built its solution on the Windows Azure platform. Key Advances:
The company achieved critical levels of scalability, even for its complex hierarchical data structure, and a security-enhanced, flexible infrastructure—all with low capital and operational costs.Startup Successfully Launches with Highly Scalable, Security-Enhanced Cloud Services
“We’re not concerned with getting too big too fast because we know that we can handle the volume with Windows Azure.
”—Andy Harjanto, Founder and CEO, Gestone
Gestone is a startup software company that offers a web-based project management service. It combines basic project management tools with social networking for an easy-to-use solution. Slide78
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Lowered cost barriers
A competitive advantage
Agility
High performance, reliability, and flexibility
Situation/Solution:IMPACTA wanted to develop a low-cost secure file-transfer (SFT) solution that would let organizations transfer sensitive information while safeguarding it from online and physical security threats.
In 2010, IMPACTA launched LOCKBOX SFT, a fully managed, online SFT service built on Windows Azure™
from Microsoft.Key Advances:
Lowering cost barriers, reaching new customers, and delivering a reliable an highly secure way to exchange sensitive data.IT Security Firm Delivers Low Cost, High Protection with Online File-Transfer Service
“With Windows Azure, we could keep our operation costs low enough to provide customers with enterprise-level reliability and data protection in a solution that’s affordable for the non-enterprise.
”—Kevin Lam, President, IMPACTA
Based in Redmond, Washington, IMPACTA delivers security assessments and technology solutions that help organizations cope with common and emerging threats to information systems.Slide79
Case Study
Company Profile:
Benefit Drivers:
Agility
Improves member services
Efficiency
Lowers costs
Reduces workload by 95 percentSimplicity
Uses a familiar development paradigm
TrustworthyTightens security
Situation/Solution:IMRO had an automated royalty system and it wanted to create a self-service member portal, but keep its data on-premises. It built the portal on the Windows
® Azure™ platform to allow members to register and identify works.Key Advances:
Until IMRO launched the portal, all registrations were conducted
manually. Now, fewer than 5 percent of the registrations are done manually.
Royalty Distributor Builds Cloud-Based Portal, Reduces Workload 95 Percent
“Members heard that our royalty system increased matches to musical performances. With the Windows Azure portal, members can see the system’s benefits, and data is exposed in a very secure way
.” —Declan Rudden, Director of Distribution, Irish Music Rights
Organisation
The Irish Music Rights
Organisation (IMRO) distributes royalties for copyrighted music in Ireland on behalf of its members, which include songwriters, composers, and music publishers. Slide80
Case Study
Company Profile:
Benefit Drivers:
Agility
Integrates with familiar technologies
Efficiency
Decreases costs and increases speed
Windows Azure costs 16 percent of Amazon Web ServicesSimplicity
Scales up and down with easeTrustworthiness
Improves reliability
Situation/Solution:After launching its application in the cloud by using Amazon Web Services, the company sought a more reliable cloud platform. It migrated to the Windows Azure platform.
Key Advances:Kelly Street Digital benefits from significantly reduced costs, faster run time,
a familiar development environment, reliable service, and built-in scalability.
Digital Marketing Startup Switches Cloud Providers and Saves $4,200 Monthly
“The savings we achieved by switching to Windows Azure is just outstanding. I can use the annual cost savings to pay a developer’s salary.”—
Glen Knowles, Cofounder, Kelly Street Digital
Based in Sydney, Australia, Kelly Street Digital is a startup company that developed an application to help customers design marketing campaigns and track consumer interactions. Slide81
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Increased scalability to a global level
Decreased development time to two days
Trustworthy
Delivered a trustworthy solution
FocusImproved focus on innovation
Situation/Solution:TradeFacilitate required a solution that would enable it to scale its services quickly in order to offer its application to customers around the world while still using its existing resources.
TradeFacilitate migrated to the Windows Azure™ platform in time to meet approaching deadlines for mandatory
preshipment trade data.Key Advances:Quickly developed a scalable and reliable solution that helped the company improve its focus on delivering new services to customers.
Trade Data Service Scales Online Solution to Global Level with “Cloud” Services Model
“With Windows Azure … we can remain a truly innovative ... service provider with a global reach. You can't underestimate the power of Windows Azure.”
—Conor O’Riordan, Chief Executive Officer, TradeFacilitate
Established in 2006,
TradeFacilitate
assists importers and exporters to provide required trade data to customs officials and the supply chain through an online service.Slide82
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Avoided capital expenditures—six-fold—by using Windows Azure
Helps customers lower IT management costs
Focus
Renewed focus on innovation and core business logic—not on managing infrastructure
Situation/Solution:
After identifying challenges that customers faced with monitoring and managing cloud applications, Microsoft Registered Partner Cumulux developed ManageAxis, which helps customers manage Windows Azure
–based applications.
Key Advances:By hosting its solution on Windows Azure, Cumulux avoided capital expenses and is able to focus its resources on innovating new services that extend cloud services value for customers. Software Developer Focuses on Innovation, Extends Cloud Services Value for Customers
“Simply by optimizing the number of instances according to performance and application metrics captured by ManageAxis, customers can reduce their operational costs by 40 percent
.”—Paddy Srinivasan, Chief Executive Officer, Cumulux
Founded in 2009, Cumulux is a software development company with a focus on helping businesses take advantage of the benefits of cloud computing, specifically the Windows Azure
™
platform.Slide83
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Low costs, high performance
Fast development and deployment
Agility
New customer offerings
Easy integration and flexibility
Situation/Solution:
eCraft
wanted to develop and offer solutions to work with Microsoft Dynamics NAV business management software that did not require large hardware investments, and that would scale up quickly and easily.
eCraft
developed a Microsoft Dynamics NAV multitenant webshop integrated with Windows Azure from Microsoft.
Key Advances:Reaching new customers; delivering low-cost, high-performance web applications; providing customers with the power, focus, and flexibility.
IT Firm Links Web Applications to Powerful Business Management Software
“We used Windows Azure to build a service that young, fast-growing companies can use to not only cut costs, but focus on their business, sell more products, and make more money.
”—Peter Löfgren, Project Manager,
eCraft
Based in Finland and Sweden,
eCraft
provides custom software development and consulting, and other IT services for companies in manufacturing, energy, and other industries.Slide84
Case Study
Company Profile:
Benefit Drivers:
Efficiency
Saved U.S.$150,00 in capital expenses verses an on-premises solution
Simplicity
Gained fast time to market by relying on existing development skills and expertise
AgilityOpened new market opportunities by adapting its solution to other industries
Situation/Solution:
In order to turn its in-house Vendor Management Solution application into a commercially-available solution, but without incurring capital costs, ISHIR implemented the Windows Azure platform.
Key Advances:Quickly brought its solution to market and opened new opportunities to expand its offerings—all while avoiding $150,000 in capital expenditures.
IT Company Attracts New Customers at Minimal Cost with Cloud Computing Solution“
Because we had no capital expenses in delivering VMS with Windows Azure, that is a $150,000 savings that translates into savings for our customers.”
—Rishi Khanna, Managing Director, ISHIR
ISHIR
Infotech
is an outsourced product development company. With extensive experience in the product development life cycle, ISHIR helps emerging software leaders bring superior products to market.Slide85
Case Study
Partner Profile:
Benefit Drivers:
Efficiency
Fast, low-cost development and management
Agility
Successful event
New offerings, new customers
Situation/Solution:
Kompas
Xnet was hired to develop a website to help manage registration, events, and billing for an important IT conference, while avoiding high costs and ensuring 100 percent site availability.
Kompas
Xnet developed a website for the NT Konferenca
2010 with Windows Azure, Microsoft SQL Azure, and Windows Azure storage services.
Key Advances:Contribute to event success; deliver new services for new customers; streamline development and management processes.
IT Integrator Delivers High-Availability Website at Lower Cost with Online Services
“
With the reliability, flexibility, and scalability in Windows Azure, we can keep up with the real-time demands of our customers and maintain an agile development strategy.”—Rok
Bermež, Lead Programmer, Kompas Xnet
With 15 employees and offices throughout Slovenia,
Kompas
Xnet
provides IT training, development, support, and consulting services for a variety of businesses throughout Europe.Slide86
Case Study
“At best, we would still be trying to find another cloud solution. At worst, without Windows Azure,
we’d
be out of business
.”
Rhett
Thompson, Cofounder,
CoreMotives
Core Motives
Agility
Can rapidly scale
to meet demand
Improved
time-to-market
Trustworthy
Relies
on security-enhanced, accredited data centers from
Microsoft that customers trust
CoreMotives
migrated its
mktg
automation solution to
Windows Azure™
& improved
its competitive advantage by using
its scalable storage & processing power
CoreMotives
develops marketing automation solutions that capture interactions across websites and email marketing campaigns, delivering
BI for
customers using Microsoft Dynamics® CRM.
Outgrew its 3
rd
party hosted
infrastructure,
Company Background and Situation
Benefit Drivers
Key
Advances
Marketing Automation Company Delivers Scalable, Viable Solution with Cloud ServicesSlide87
Case Study
“Windows Azure helps us expand the market by providing a platform that makes RAVEN accessible by more people. We expect our customers will want us to do more with the cloud, not less, and we can easily achieve that with Windows Azure.”
—David Ruiz, Vice President of Products,
Ravenflow
Raven Flow
Agility
Opened new business opportunities with new deployment models
Accelerated time-to-market
Efficiency
Gained development and deployment efficiencies
Delivered scalable architecture to handle compute-heavy processes
Ravenflow
quickly developed and deployed RAVEN Cloud and has opened new business opportunities by making the natural language engine accessible by more people
Using its patented natural language technology, Microsoft® Certified Partner
Ravenflow
helps companies analyze and visualize their business processes, application requirements, and system engineering needs
After evaluating several cloud providers for the web-based version of its process analysis and visualization solution,
Ravenflow
chose the Windows® Azure™ platform to host the subscription-based service.
Company Background and Situation
Benefit Drivers
Key
Advances
Software Vendor Expands the Process Visualization Market with Cloud-Based ServiceSlide88
Start playing with Windows Azure today because
Many solution providers are learning and profiting by building businesses like
:Slide89
Case Study
“Our customers believe that, by using cloud computing, they can save between 40 and 60 percent of the infrastructure cost that they would normally spend in order to achieve the same capabilities
.”
Melvin
Greer, Chief Strategist, Cloud Computing, Information Systems and Global Solutions, Lockheed Martin
Lockheed Martin
Efficiency
Enhanced infrastructure at lower costs
On-demand, usage-based model
Agility
Ubiquitous access
With 136,000 employees and 2009 sales of U.S.$45.2 billion, Lockheed Martin operates in four business areas: Aeronautics, Space Systems, Electronic Systems, and Information Systems and Global Solutions.
Lockheed Martin wanted to deliver the performance and flexibility of cloud computing to its customers, while enabling them to balance security, privacy, and confidentiality.
Lockheed Martin used the Windows Azure™ platform to develop the Thundercloud™ design pattern, which integrates on-premises infrastructures with computing services in the cloud.
Company Background
and Situation
Benefit Drivers
Delivering computing power, business agility, and reduced costs, while providing customers full control of their data and security processes.
Key
Advances
Lockheed Martin Merges Cloud Agility with Premises Control to Meet Customer NeedsSlide90
Case Study
“The Windows Azure platform is a highly effective and low cost option for hosting complex solutions with agility and scalability.”
Srini
Pallia
, Senior Vice President and Global Head of Business Technology Services, Wipro Technologies
Wipro
Efficiency
Reduced Capital Cost
Lowered TCO
Agility
Quick reaction to market changes
Support for new scenarios
Flexibility and Control
Enhanced global consistency
Wipro Technologies, one of the world's largest IT services companies, provides global integrated business, technology, and process solutions. Based in Bangalore, India, the firm employs more than 95,000 people worldwide.
Wipro wanted to offer its customers highly scalable, high-performance business services solutions while reducing development, maintenance, and infrastructure costs.
The firm is building solutions for the Windows Azure platform, to take advantage of its scalability, broad service platform, versatile storage, and easy integration with on-premises solutions.
Company Background
and Situation
Benefit Drivers
The ability to cut costs, improve agility, explore new scenarios, and gain global consistency.
Key
Advances
IT Services Company Reduces Costs, Expands Opportunities with New Cloud Platform Slide91
Case Study
“[By using] Windows Azure...our customers...don’t need to make upfront investments or spend resources maintaining anything. They use the service when they need it, and only pay for what they use
.”
Sanjay
Kumar, ERS SEG Online Practice Head, HCL
HCL
Efficiency
Saves customers from investing in server hardware
Shortens deployment to one-quarter of the time
Lowers total cost of ownership—a savings of U.S.$53,792
Agility
Simplifies development and maintenance
HCL lowered the investment required by customers to use its carbon emissions management technology, as well as trimmed deployment to one-quarter of the time. HCL also simplified development and lowered its total cost of ownership.
Based in India, HCL is a global technology firm with 62,000 employees. Along with its subsidiaries, HCL had consolidated revenues of U.S.$5 billion as of March 2010.
HCL lowered the investment required by customers to use its carbon emissions management technology, as well as trimmed deployment to one-quarter of the time. HCL also simplified development and lowered its total cost of ownership.
Company Background and Situation
Benefit Drivers
Key
Advances
IT Firm Delivers Carbon-Data Management in the Cloud, Lowers Barriers for CustomersSlide92
Case Study
“I’ve been astounded at how easy it was to make
SugarCRM
work well inside of Windows Azure. The total effort on our part was two engineers for about two weeks
.”
Clint
Oram
, Vice President of Products,
SugarCRM
Sugar CRM
Agility
Quick development
Global scalability
Efficiency
Flexible pricing model
Trustworthy
World-class database technology
SugarCRM
provides commercial open-source customer relationship management (CRM) software to customers and value-added resellers (VARs). Headquartered in Cupertino, California, it employs 140 people.
SugarCRM
wanted to ensure that its software would be available to customers on as many technology platforms as possible.
It ported its applications to the Windows Azure™ platform so that its VARs could deploy
SugarCRM
with minimum capital expense and provide customers with a highly reliable, scalable, pay-as-you-go CRM solution.
Company Background
and Situation
Benefit Drivers
The ability to quickly port its product to scale in real-time across geographically dispersed data centers, and deliver high availability without investing in additional infrastructure.
Key
Advances
CRM Vendor Quickly Adapts to New Platform, Adds Global, Scalable Delivery Channel