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The time is right Your public is The time is right Your public is

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The time is right Your public is - PPT Presentation

calling Now how will you turn mountains of data and research into a short 800word opedOpEds and CommentaryToday you learn Guidelines for OpEdCommentary and Opinion WritingOPEDRULESWHATCANDOFORWH ID: 873843

evidence issue policy motive issue evidence motive policy solar problem hook lede research recommendations big drones sls thesis direct

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1 The time is right. Your public is calli
The time is right. Your public is calling. Now how will you turn mountains of data and research into a short 800 - word op - ed? Op - Eds an

2 d Commentary Today you learn …
d Commentary Today you learn … Guidelines for Op - Ed, Commentary, and Opinion Writing OP - ED RULES WHAT CAN DO FOR WHY

3 SHOULD ADOPT THE THEY NEED TO
SHOULD ADOPT THE THEY NEED TO TO TAKE WHAT CAN DO FOR WHY SHOULD ADOPT THE THEY NEED TO TO TAKE Commentary â€

4 ¢ Frame your research • Plant your f
¢ Frame your research • Plant your flag • Impact & influence • Raise your profile • Invites to write more • Leads to collaboration

5 • Raises SLS profile • Target your
• Raises SLS profile • Target your publication • Think about social media • Offer a tweet or sound bite • Kickstart the issue

6 • Reframe the debate • Deepen di
• Reframe the debate • Deepen discussion • Heighten your credibility Spreading Your Message Reflection How do you compress

7 a ll that research The News Hook 1
a ll that research The News Hook 1 Hook the reader with a compelling lede • A good lede seizes on the urgency and critical nature of t

8 he issue at hand. • The lede fram
he issue at hand. • The lede frames the problems and points toward the solution. • It should be direct and to the point. • It should und

9 erscore why your issue matters. • As
erscore why your issue matters. • Ask yourself: Why today? Strong lede tackles the issue head on Solar energy has become big busi

10 ness . Over the past decade it
ness . Over the past decade it has plummeted in cost, surged in volume, and, as booming industries do, benefited so

11 me investors and burned others .
me investors and burned others . The International Energy Agency has predicted photovoltaic solar could provide up to 1

12 6 percent of the world’s ele
6 percent of the world’s electricity by midcentury — an enormous increase from the roughly 1 percent that solar gen

13 erates today . But for solar t
erates today . But for solar to realize its potential, governments will have to grow up too . They’ll need to ove

14 rhaul their solar policies to
rhaul their solar policies to make them ruthlessly economically efficient . https ://www.nytimes.com/2017/03/21/opinion/making - sola

15 r - big - enough - to - matter.html?_r=1
r - big - enough - to - matter.html?_r=1 Motive 2 The Coming Revolution of Drone Warfare New technologies will allow many states — and nonsta

16 te actors — to make low - cost but h
te actors — to make low - cost but highly credible threats . By AMY ZEGART March 18, 2015 7:12 p.m HOOK : Imagine an aircraft carri

17 er — in the sky, not on sea
er — in the sky, not on sea . From its bay, it deploys swarms of armed drones that can fly, spy and kill, all

18 guided by the touch of a
guided by the touch of a computer keyboard thousands of miles away . This isn’t a scene from a science - fiction

19 movie . It’s part of a re
movie . It’s part of a recent proposal from the Defense Advanced Research Projects Agency, the Pentagon skunk work

20 s that brought us the Internet
s that brought us the Internet, videoconferencing and GPS . Now Darpa is soliciting ideas from companies on how to

21 bring this technology to life .
bring this technology to life . MOTIVE : Equally important are the questions about how drones will be used strategicall

22 y . Drones do not only offer
y . Drones do not only offer new ways to kill . They can prevent war . THESIS : Pentagon planners and defense intel

23 lectuals have spent decades anal
lectuals have spent decades analyzing the functions of nuclear weapons, but they have never considered seriously how dr

24 ones could change the face of
ones could change the face of combat and coercion, whether by threat or with deterrence . Hook / Lede BREAKOUT E VID

25 ENCE : the issue and 3 Con
ENCE : the issue and 3 Connections Issue or Problem Motive Core Characteristics of Op - Ed WHO and WHAT / Where 1.

26 Describes the problem in term
Describes the problem in terms of WHO the major player/s are, sometimes framed as a representative example . 2. Co

27 ncisely states the problem or
ncisely states the problem or issue often in term of current policy or as a situation . WHY 1. Explains why the

28 issue is troubling . May o ff
issue is troubling . May o ffers reasons for changes to that policy or situation . 2. May signpost key policy opti

29 ons or approaches ; sometimes th
ons or approaches ; sometimes this is simply stated as the status quo, sometimes it includes alternatives that seek t

30 o remedy or address the proble
o remedy or address the problem . 3. May signpost the pros and cons of key options or may highlight the general

31 trends in addressing the issue
trends in addressing the issue . 4. References key data, examples, statistics, or scholarly analysis as evidence of

32 WHY . HOW / When 1. Recommen
WHY . HOW / When 1. Recommends course/s of action or states findings that may lead to recommendations in future p

33 olicy work . 2. Offers supportin
olicy work . 2. Offers supporting reasons for selecting or highlighting that course of action or findings . 3. May of

34 fer a timeline to carry out
fer a timeline to carry out the recommendations . SO WHAT or THE ASK 1 . Returns to the motive or central objec

35 tive to underscore the urgency
tive to underscore the urgency or importance of acting on the recommendations . WHO? WHAT? Thesis And Motive Evidence?

36 Why is this important to objective
Why is this important to objectives? HOW? When? Where? Why? VISUALIZE 4 STRENGTHS Weaknesses Opportunities Threats S W T

37 O Strength Weakness Threats Op
O Strength Weakness Threats Opportunity Evidence Breakout a nd Data PRACTICE Argument 5 Not Comprehensive Superfluity â

38 €¢ Lede or Hook • The Proble
€¢ Lede or Hook • The Problem or Issue • Your Credibility • Evidence 1 • Evidence 2 • Evidence 3 • Counterargum

39 ent and Rebuttal • Motive or Theme
ent and Rebuttal • Motive or Theme • Options for Change • Recommendations • The Ask • Next Steps and Conclusion Keep th

40 e writing simple and direct • Imagin
e writing simple and direct • Imagine the reader as having a basic level of interest in current events and public policy, but no real expertise

41 . You are the expert. • Keep your s
. You are the expert. • Keep your sentences short, direct, informal, and dramatic. • Write in a natural voice, as if speaking to a colleague.

42 • Avoid jargon or academic language.
• Avoid jargon or academic language. • Be precise and concise. • A good style book is Joseph Williams, Style : Lessons in Clarity and Grace

43 . Structure • Opening hook •
. Structure • Opening hook • Currency • Problem that sets up argument • Thesis or argument • Motive or Theme • Evidence •

44 Counterargument and Rebuttal • His
Counterargument and Rebuttal • History or Context • Rhetorical Questions • Counterargument Frames Evidence • Point of View • Rebut

45 tal through SWOT Analysis • Variat
tal through SWOT Analysis • Variation in sentence length • Voice • Turning Point back to Motive Style Where w ill you publish? 6

46 • New York Times • Wall Street
• New York Times • Wall Street Journal • Big City Papers • London / Delhi / Santiago • LA Times / Boston Globe • International

47 Press • The Hill • Partisan Pres
Press • The Hill • Partisan Press • Online Sources • Huffington Post • Politico • Buzzfeed • The Monkey Cage • Industry J

48 ournals • Blogs Think beyond th
ournals • Blogs Think beyond the big names Pitching 7 Pitch Guidelines 50 • Do your research • Find a real person

49 • Lead with your experti
• Lead with your expertise • Follow up The Nitty - Gritty of Pitching 51 • Subject line! • Include links •

50 No attachments • Make yourself easy
No attachments • Make yourself easy to find • Use your credentials Op - Ed Project: theopedproject.org / Harvard Kennedy School Co

51 mmunications Program: http://shorenst
mmunications Program: http://shorensteincenter.org/communications - program / For more background on writing op - eds, use these resources: Follow

52 us on Facebook and Twitter: Stanford
us on Facebook and Twitter: Stanford SLS and SLS Policy Lab @ StanfordLaw and @ SLSPolicyLab Video animations adapted from : http://office.mic

53 rosoft.com/en - us/templates/duarte - s
rosoft.com/en - us/templates/duarte - s - five - rules - presentation - TC101674555.aspx Contact: Luci Herman, lherman@stanford.edu Carla Spai