PPT-Information technology for customer relationship management

customer relationship management Customer Relationship Management Introduction Our definition of CRM stresses that CRM is a technologyenabled approach to management of the customer interface . Introduction. Customer Relationship Management is a process used for developing stronger relationship between the customers by learning the needs and behaviors of them. . The CRM offers more information together about customers, marketing responsiveness, effectiveness, trends and sales. . Unit 3. Streamlining Business Operations. Copyright © . 2015 . McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. What Is Customer Relationship Management? 2An overview of three CRM productsAbout Governor Technology (. CRM. ). Yoga . Mahesa. & . Hendrik. . Gunawan. 3 Important things in organization. Product / service. SCM. Operational. ERP. Customer. CRM. Customer relationship management. (. CRM. ). a model for managing a company’s interactions with current and future customer. Strategic marketing. Customer relationship management. What is customer Relation Management (CRM)?. A company-wide business strategy designed . to optimize . profitability. revenue. customer satisfaction. How is the Information Analyzed???. Information is gathered in internal databases and through marketing intelligence.. Marketing research requires more analysis.. Managers need assistance to gain customer and market insights that will improve their marketing decisions.. 1. Copyright John Wiley & Sons Canada. 9.1. Defining Customer Relationship Management. 9.2 . Operational Customer Relationship Management Systems. 9.3. Analytical Customer Relationship Management Systems . CHAPTER OUTLINE. 11.1 Defining Customer Relationship Management. 11.2 Operational Customer Relationship Management Systems. 11.3 Analytical Customer Relationship Management Systems . 11.4 Other Types of Customer Relationship Management Systems. Managing . with . an organization with the goal of increasing customer loyalty and retention and an organization's profitability. Chapter 11 pages 147-155. Business Plug-In B9 pages 348-362. . Customer Relationship Management (CRM). Topic 4. CUSTOMER RELATIONSHIP MANAGEMENT. Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers.. CRM refers to the methodologies and tools that helps businesses manage customer relationships in an organized way.. . b. y: . Berk TUNCALI. A short video about CRM…... https://. www.youtube.com/watch?v=N35SicxQvsI. Customer relationship . management refers . to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customers. business-to-business . (B2B) . transactions, customer . relationship management (CRM) . systems promote sales and long-term customer relationships. Chapter 8 - Strengthening Business-to-Business Relationships via Supply Chain and Customer... ., . M.Phil.. , SET, Ph.D.,. CRM. CUSTOMER RELATIONSHIP MANAGEMENT . CRM . Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize,... Introduction. About the Lecturer. Chathura Rajapakse . Dr. of Engineering (Tokyo Tech). Senior Lecturer. Department of Industrial Management. University of Kelaniya. chathura@kln.ac.lk. 071 3102034.